Optimize for conversion value with eCPC in Google Ads
Google has added a new option for manual CPC bidding.
Topic: Pay-per-click
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
The 4 optimization techniques from Google you can use with Amazon Ads today
Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations.
How to become a professional digital marketer
In this fast-growing era, digital marketers are expected to be skilled in a variety of areas, including analytics, creative direction, sales, digital media and more. Here's how to keep your skills sharp and gain new ones.
AI for small business is no longer an option. It’s a necessity.
There has been no better time in history for small, disruptive businesses to win big. They just need to be smart.
Google Ads to remove accelerated ad delivery option next month
Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1.
Are your Google text ads getting truncated? Here’s what to consider
Cut off expanded text ad headlines and descriptions aren't new, but you may have noticed it more lately.
Ad Pricing Calculators
Whether you are working out your CPM, or your CPV on YouTube we’ve got a calculator for you. Most of these stats are readily available where you are running ads. However, sometimes it makes more sense to make calculations yourself. This is especially true if you are an advertising professional, and want to make sure […]
How Google Ads’ new keyword selection preferences (are supposed to) work with same-meaning close variants
A look at the potential impact of same-meaning close variants for exact match, phrase match and broad match modifier on your keyword matching.
Google extends same-meaning close variants to phrase match, broad match modifiers
You knew it was coming. Here's what's changing.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
Google ad revenue growth ticked up in Q2
Ad revenues were $32.6 billion in the second quarter of 2019.
Report: Product advertising is driving spend growth in search, social, marketplace
Product ad spend is outpacing overall market growth, according to a Kenshoo report.
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among Merkle’s client base last quarter.
Three reasons PPC campaigns fail that nobody seems to care about
Google “how to make your PPC ads convert better” and your search results will be littered with blog posts like this: Don’t worry, they’ll tell you. It’s “quick and easy”. Use these “rapid growth hacks”. Here are some “tricks”. Here’s how to copy the best-converting PPC campaigns. And, honestly, I get it. I’m not criticizing […]
Amazon’s got a PPC lock on “Prime Day”
Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime day" ad auctions.
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences.
Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend
The changes will start to take effect in July.
Price extensions now supported in Microsoft Advertising Editor
Create and manage price extensions in bulk.
SMX Overtime: When to use automation to improve account performance
PPC expert Duane Brown answers questions from SMX Advanced about what works, and what doesn't, in smart shopping campaigns, automated bidding and third-party automation tools.
8 free keyword research tools for SEO (that beat their paid alternatives)
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
PPC Calculator (Pay Per Click)
Use our handy PPC Calculator below to work out how much you are paying for clicks. You can also derive the number of clicks or ad spend you would need to hit a target PPC. If you want to know how to calculate your PPC, feel free to experiment with our Pay Per Click calculator. […]
Frederick Vallaeys on why digital marketers will still have jobs and what they’ll look like in an AI world
"I think that this is full of opportunities for PPC, but it's going to be different from what we've been doing for the past 10 years."
How to check why PPC performance changed
Finding why performance of a search advertising campaign changed can be maddeningly difficult but tools like Optmyzr can help.
Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more
Forecasts are calculated using historical campaign and auction data.
Google’s giant gallery ads for search are coming: What they are and how you’ll pay for them
Advertisers can feature up to eight images in gallery ads, Google's new mobile search ad format.
Google search spend growth slows as click volume rises, reports show
Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend.
SMX Overtime: Starting fresh with new match types and account structures
PPC expert Adam Seybold offers advice on how to use dynamic search ads and why first-party data is critical for SEM in 2019.
Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices.
Bing Ads launches new action extensions to highlight calls-to-action
Actions extensions take a page from display and social media ads with prominent calls-to-action.
How much martech should PPC marketers actually use?
The categorization of tasks, problems and solutions is key for PPC professionals to make informed choices.
Maximize Clicks in Bing Ads now available globally
The strategy automatically sets bids to increase click volume. There are some manual control options.
Here’s how to use advanced audience tactics in Google and Bing
At SMX West, Christi Olson and Brooke Osmundson covered a variety of ways PPC marketers can use audiences in Bing and Google to improve campaign performance. Here are the big takeaways.
Google tests ads in Assistant results
With the Assistant now on a billion devices, the move was inevitable.
Breaking down the new realities of local search: What we learned at SMX West
Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors' location spoofing.
SearchCap: Local SEO survey, Moz domain authority and GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 takeaways from Google’s Q4 2018 earnings for search marketersFeb 5, 2019 by Ginny Marvin Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Moz upgrades […]
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
How to keep PPC accounts healthy when using automation
Why reports alone don’t cut it anymore in the fast-paced world of automated PPC.
Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies
Roughly 53 percent of firms doing local SEO have 10 or fewer clients.
Now your Google text ads can show on YouTube search results, too
Google says early tests have shown similar performance results for text ads on YouTube and Google Search.