Publishers’ Google ad-tech antitrust claims clear a major legal hurdle
A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from Google.
Topic: Progressive Corporation
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Google’s site reputation abuse policy is a band-aid for a bullet wound
Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
How to create an awards page that adds authority to your website (plus 7 examples)
Wondering how to create an effective awards page? Here are six tips with seven examples from real-life businesses that have done it well.
5 Google Ads examples with relevant and quality ad copy
Ad copy is a critical component of ad relevance. Here are five examples of PPC ads that get relevance and quality right.
Google blows up ad headline font in new test
Headline one goes big in this latest Google Ads test.
SearchCap: Foursquare Swarms, Facebook Search & Google Maps Explore
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Time For Marketers To Attend To The Branding Benefits Of Search Google recently released a study that concluded, “Search Ads Lift Brand Awareness.” The study tested brand recall for searchers […]
Report: IAC Is Google’s Biggest Ad Spender, According to Kantar
Kantar Media is taking a stab at estimating advertiser spend on Google, and a new report it produced for AdAge shows IAC/InterActiveCorp spent $174 million on paid search ads in the first three quarters of the year. IAC is, of course, the parent company of Ask.com, Match.com and the Newsweek Daily Beast, among many other […]
New Research: Amazon Topped Search Spending By Far In 4Q 2010
Amazon.com outspent all other search marketers in the fourth quarter of last year in the U.S., dropping $51 million and dwarfing the rest of the field, according to research covering paid search on Google from Kantar Media’s new syndicated service. The WPP Group company says AT&T was the next-biggest spender, laying out $27 million. Interestingly, […]
Live Blogging Yahoo Investor Day 2009
It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. […]