SearchCap: The Day In Search, December 1, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Parked Domains, Scraper Sites Targeted Among New Search Changes

  In what’s now to be a monthly update on search changes, a new Google “Inside Search” blog post today tells us that life is getting tougher for those with parked domains, life may get better for those plagued by scraper sites and those hoping to “push down” negative listings may have a tougher challenge. New […]

• AOL In 2011: Charlie Sheen #Winning Over Other Celebrities

  AOL announced its most popular global searches (United States, United Kingdom and Canada) in 2011 at https://hot.aol.com. While other search engines have ranked Justin Bieber and Kim K at the top for the year, Charlie Sheen proved he won the hearts of AOL users by climging to the top of their most searched for celebrity list. Most […]

• For The Holidays, Google Has NORAD Tracks Santa & Bing Has Magical Holiday Calendar

  Google’s teaming up again with NORAD to product one of my favorite Christmas traditions, the NORAD Tracks Santa web site. But new for this year, Bing joins the holiday sweepstakes with a Advent calendar-like Bing Magical Holiday Calendar. Where’s Santa? Google & NORAD Know Let’s start with Santa. Since it’s not Christmas Eve, the site […]

• Infographic: NYC & LA Tops For SEO Jobs & Salaries By Specialty

  New York City is the capital of SEO, with Los Angeles just behind, based on job volume measured in those cities. Those working in SEO earn anywhere between $27,000 to $148,000 per year. The lowest pay goes, ironically, to those who often do the most important job in gaining rankings: link builders. These stats and […]

• Last Call – SMX Social Media Marketing Starts Monday in Scottsdale, AZ

  Time is running out! Search Marketing Expo – SMX Social Media Marketing begins next Monday in Scottsdale, AZ. Register now to reserve your place! Your investment in coming to SMX Social Media Marketing will pay off many times. We guarantee it. Register for your All Access pass and pay only $1295 for 2 days of […]

• Domain Seizures, De-Indexing And Censorship: Nevada Judge Dramatically Exceeds Limits Of His Authority

  There’s a multi-pronged assault on the internet going on now. It comes from over-zealous legislators, the US executive branch and individual judges. There’s an effort on multiple fronts to grant over-broad powers to copyright owners to instigate domain seizures, cut-off funds and de-index “rogue” websites if found guilty of “infringement,” where that concept is very expansively defined […]

• Social-Local-Mobile Tactics Drive Retail Success

  The convergence of social networking, local search and mobile shopping provides consumers with convenience while saving them time, a real winner in the digital world. Because the Social-Local-Mobile trend makes certain marketing channels more important for retail brands, we want to review how e-retailers can get more social while providing mobile functionality and local search […]

• Do As I Say, Not As I Do: A Look At Search Engines & SEO Best Practices

  Now that the holidays are upon us, we all probably could use some cheering up. So I thought I’d have some fun with our favorite search engines: Google, Yahoo, Bing, YouTube, and Blekko. At Nine By Blue, I have been developing software that automatically checks sites for technical SEO best practices. Normally we run it […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• “Self-Serve” Twitter Advertising Released To A Select Group Of Advertisers
• Seeing Long-Form Post Success On Google+, Facebook Raises Character Limit By 1100%
• Publishers Seeing Early Success With Facebook Open Graph Integration
• Google’s Chrome Passes Firefox to Become Top IE Rival
• IAB And PwC: U.S. Internet Advertising Revenues Up 22% In Q3
• Tech Marketers Adopting Social Media Faster Than Mobile Marketing, Study Says
• Infographic: What Twitter Users Shared On Black Friday & Cyber Monday
• Doodles On Demand: Get Special Google Logos On Clothes, Stamps — Even Skateboards!
• Testing 1, 2, 3…The Marketing Land Beta Site Is Live

Search News From Around The Web:

Applications & Portal Features

• Google Chrome Surpasses Firefox as No. 2 Browser, Wall Street Journal
• Introducing Yahoo! Voices, Yodel Anecdotal

Business Issues

• Apple, Google & Facebook Join ‘Safe Internet’ Coalition, thenextweb.com
• Google, Retailers in Fast-Delivery Talks, Wall Street Journal
• Yahoo Board Said to Lean Toward Sale of Minority Stake, New York Times

Local, Maps & Mobile

• Imagery Update: Week of November 28th, Google LatLong
• Apple Says Phasing Out Carrier IQ Tracking Software, Wall Street Journal
• Canada: Statistics: Smartphone Adoption Reaches 40 Percent in Canada, infodocket.com

Searching

• DIY search engine takes on Google, BBC News
• How to Try Google’s New Navigation Menu, Google Operating System
• Image Results for your Custom Search Engine, Google Custom Search
• Is This the Baidu Version of Instant Search, Search Blog Asia
• San Antonio, TX: New Online Database: Historical Election Results are Digitized, infodocket.com

SEM Industry

• A Letter to Google from Inbound Marketers, SEOmoz
• Google Slams Business In Google Places Forum, Search Engine Roundtable
• SEO career advice from 20+ leading Internet Marketers, onwardsearch.com

SEO & SEM

• A 9 Step Guide To Lower Your Cost Per Lead, PPC Hero
• Google Longtail SEO Keyword Infographic: How Google Killed Long Tail Keywords, SEO Book
• How to be an SEO copywriter: The ultimate guide for beginners, SEO Copywriting
• Keyword Syncretism: How To Abandon The One True Keyword & Live In The Real World, Search Engine People
• PPC On A Budget, PPC Hero
• SEO is a long-term game., Vertical Leap Blog
• Slicing the Lead Pie, PPC Associates
• The 3 P’s of WordPress Site Structure for SEO – P#1: Preparation, Search Engine People
• Tips for Ajax for SEO, Michael Gray
• Upcoming AdWords API servers certificates change, Google Ads Developer Blog

Social Media

• 5 Ways to Prime the Social Pump, SEOmoz

Video, Music & Image Search

• Get more into what you love on YouTube with our new look, YouTube Blog