Query templates: Expanding the scope of topical authority
A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network.
Topic: QR code
Where affiliates can get traffic beyond Google search
As organic search sends fewer visitors to publishers, affiliates are finding traffic through communities, courses, and partnerships.
YouTube unveils new shopping ads for TV viewers
YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and commerce.
Google offers QR codes to get reviews from customers
You can share the QR code with your customers in your marketing materials or hang it in your store to help them leave you a review.
Google Ads launches new promo code formats for Promotion Assets
Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical touchpoints.
Yelp adds 8 searchable accessibility business attributes
Businesses can add accessibility attributes including accessible parking near entrance, ASL proficient and QR code menus available.
Pinterest launches cooking series with shoppable experience
Viewers of the six-part show can use an on-screen QR code to access a Pinterest board featuring shoppable Pins.
Google tests scan-to-call QR codes and extra images on sponsored ads
Sponsored Ads are appearing with a new expandable call box that contains a brand's phone number as well as the QR code.
Walmart is launching targeted in-store ads at its checkouts
The retailer is expanding its in-store ad offerings, with brands able to run campaigns across multiple formats simultaneously.
YouTube to offer unskippable 30-second ads on connected TV
YouTube is the most popular streaming service on TV screens in the U.S., with an estimated 150 million unique viewers.
Microsoft now rolling out new Bing Chat features including chat history, mobile features, and more
Earlier this month, Microsoft announced a number of new features for Bing Chat, now many of them are live.
Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot
You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages.
How to use Google Tag Manager to show your clients results
Columnist Sherry Bonelli provides an overview of Google Tag Manager, including how get started with it.
SearchCap: Google Japan right to be forgot, mobile search & doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google wins “right to be forgotten” case in Japanese high courtFeb 1, 2017 by Greg Sterling Court rules that search results are a form of speech entitled to protection. Act now: […]
Google expands Now on Tap to translate app screens, discover button & barcode scanning
Google Now on Tap has added three new features for Android devices.
SearchCap: The Day In Search, December 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t miss out on learning from the pros. Attend an SMX West workshop! Sharpen your marketing skill set by attending one of six in-depth workshops offered on March 10. Choose from […]
Bing Relaunches Places For Business
Bing announced they have relaunched the Bing Business Portal under a new name, “Bing Places For Business.” The change doesn’t currently do much with your listings, outside of move the location of where you manage your business Bing Maps listing to bing.com/places. It also removes some features that were available in Bing Business Portal including: […]
Google Webmaster Tools Adds Clarity to Traffic Alerts: What To Do If You Receive One
For some time (since at least March), Google webmaster tools has been sending messages to site owners about substantial traffic changes (increases or decreases) to pages of a site. Some site owners found these messages perplexing as they weren’t sure exactly what was actionable about the messages. Were the messages just informational, intended to help […]
SearchCap: The Day In Search, March 26, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says Panda 3.4 Is ‘Rolling Out Now’ Google has announced the latest in its ongoing updates to the Panda algorithm that targets low-quality websites. And they’ve taken the somewhat novel […]
Google: 41 Percent Of Super Bowl Ad Searches Were Mobile
A wide range of social and mobile data are being reported by various sources in the wake of last Sunday’s Super Bowl game. For example, ad network inMobi said 39 percent of survey respondents “used their mobile device in response to a TV commercial during the game” (discussing commercials, getting more information or watching TV […]
Did Super Bowl Advertisers Take Advantage of Search Interest?
Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about […]
Search Engine Land Turns Five & Gains A Sibling Site: Marketing Land
Five years ago, Search Engine Land was officially born. On the occasion of our fifth birthday, we’re proud of how much the site has accomplished and excited to officially welcome our new sibling-site MarTech. Some Statistics Since we opened, Search Engine Land has grown to doing between 1.5 million and 2 million pageviews per month. From our Google Analytics […]
SearchCap: The Day In Search, November 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wolfram Alpha Offers New Twist On Flight Search: Literal Answers To What Planes Are Overhead You may not love this as much as I do, but that’s okay. Wolfram Alpha has […]
SearchCap: The Day In Search, October 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Bing Seahawks Ad, Yahoo Acting Scary, Google Antitrust Protestors In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
Bing Expands Local Business Portal: Group Deals, Virtual Punchcards & New Print Collateral
Google may have most of the local traffic, but Bing’s local business tools are running laps around Google’s. When it launched in April, the Bing Business Portal already had outdone Google with several important features. Now, a new set of tools that Bing added within the past couple weeks puts it even further ahead of […]
SearchCap: The Day In Search, August 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Key Findings From The 2011 Local SEO Industry Survey If you ask any local SEO what the nature of our industry is like, you’ll get a range of answers from […]
SearchCap: The Day In Search, August 12, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Update Made To Definition Of A Google Analytics Session Google Analytics announced a change on the way a sessions are calculated on the tool. While this change will not affect the […]
QR Code Scanners (Searchers) Are Affluent, 18-34 Males: comScore
A question that has not yet been answered is whether 2-D barcodes, also known as “QR codes,” are here to stay or whether they’re an interesting experiment on the way to something else, such as NFC-based marketing. In Japan and elsewhere around the world QR codes are more well established and have been in use […]
SearchCap: The Day In Search, July 18, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Insurance, Loan-Related Keywords Are Google’s Cash Cows Insurance-related keywords are the source of 24% of Google’s AdWords revenue, with the highest CPC coming in at a whopping $54.91, according to […]
In Challenge To Google Places, Microsoft Launches “Bing Business Portal” For SMBs
This morning Microsoft is launching the “Bing Business Portal” (BBP). It replaces the the Bing Local Listing Center, and all listings already there have already been migrated over. The BBP allows local business owners or their agents or designated representatives to claim and enhance listings with additional content including deals. Business owners can also add […]
Big Mobile Data Dive From SMX West
I moderated the three mobile sessions on mobile at SMX West earlier this month: Mobile Search Ads, Location Services: The New Local Search? and Mobile Apps. A ton of great advice, stats and data came out of these sessions; you had to be fast to get it all. For those who weren’t fast enough or […]
Google Promotes Goggles As Aid To Traditional Marketing
Google is busy using product search and local search to build bridges between online research and offline transactions. Now with its visual search app, Goggles, the company is trying to promote the idea that marketers can use it to connect traditional media (e.g., print or outdoor ads) to “immersive” and dynamic online experiences. This is […]
SearchCap: The Day In Search, October 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Dominates Social Networking For Product Discovery, Study Says Search engines are the number one way that consumers find out about new products, according to a new study commissioned by commerce […]
How To Use QR Codes In Social Media
Last week, I attended SMX East and spoke about “Facebook SEO: Free Ways To Be Found On Facebook”. One hot topic within the panel was how exactly to leverage one’s user base and get them to take the action steps on social sites. Whether it be “likes,” “check-ins,” or “followers” you are looking for, one […]
Google URL Shortener Opened To The Public; Comparing To Bit.ly & Twitter
Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for free. Below, more about the new entry, how it compares to the more established Bit.ly plus a look at Twitter’s “wrapping” […]
SearchCap: The Day In Search, September 13, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: QR Codes: Are You Ready For Paper-Based Hyperlinks? You’ve probably seen them in newspapers, magazines or other paper-based publications: two-dimensional bar codes, called quick response codes (QR codes). What are they? […]
Google Local Business Center Becomes “Google Places”
Google has decided to change the name of what was called the “Google Local Business Center” to “Google Places.” The rationale, according to the press release, is to better connect Google Place Pages with the place where local business information is claimed, entered and enhanced: Why? Millions of people use Google every day to find […]
SearchCap: The Day In Search, December 23, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Paying Luggage Fees At Two Bay Area Airports Peace on earth, good will toward holiday travelers. That seems to be Yahoo’s modus operandi today: The company is paying the baggage […]
QuickMark Says Fix Coming Soon For Google Favorite Place Decals Bug
Google is suffering through a somewhat embarrassing turn of events regarding its Favorite Place decals, but the company that’s actually responsible for the problem says a fix is on the way. QuickMark, makers of an iPhone app that has led users to the wrong URL when a Favorite Places decal is scanned, says it has […]
SearchCap: The Day In Search, December 16, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google & Bing’s Unequal Facebook Status Update Deals Last week, Google seemingly caught up with Bing in the war over status updates from social sites, announcing a deal to get real […]