Bing Ads launches Structured Snippets for text ads
The extension is rolling out globally.
Topic: Search advertising
Google remarketing lists for search ads make their way to Google search partners
RLSAs are headed outside of Google websites and into the wide world of Google search partners.
Merkle’s early data on expanded text ad CTRs: Results are mixed
The agency looked at expanded text ad performance from both brand and non-brand traffic.
Google reiterates suggested 33-character limit in ETA headlines to avoid truncation
For those writing headlines for the new expanded text ad, the most coveted letter in the alphabet will be "i."
Apple gets into the SEM business with paid-search for app developers
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.
Google testing a carousel of Sitelink cards in search ads
Spotted on mobile, the carousel features individual cards that link to separate landing pages.
Yahoo Gemini launches retargeting for search and native ads in US
Audience retargeting capabilities include site visitors and app customers.
Report: Apple building AdWords-like ad product for the App Store
AdWords for the App Store could be potentially very useful for developers and lucrative for Apple.
AdWords Search Exam gets an update: What you’ll need to know
The Google Partners exam now includes questions on the latest product features and search trends.
Bing Ads testing Social Extensions: Link search ads to Facebook, Twitter, Instagram, Tumblr
The new ad extension is in beta in the US.
The great account structure debate at SMX West 2016
How should you structure your paid search campaigns? Contributor Kirk Williams recaps an SMX session in which three seasoned veterans shared their preferred methods.
Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
Bing Now Powers AOL Search: What Advertisers Need To Know
Here's what's changing in Bing Ads with the addition of AOL to the network.
Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago
Mobile drove more than half of paid search clicks on Thanksgiving and Black Friday.
Retailers Can Now Sell Paid Search In Their Apps With Point Inside StoreBoost
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
Image Extensions Get Another Go In Bing Ads, Now Out Of Beta
Image extensions are now available in all Bing Ads markets.
Yahoo Launches Product Ads On Search And Display
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies
AdWords brings cross-device conversions into the fold, no longer separating it from single-device and single-browser conversion counts for reporting and bid automation.
Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage
Amid the flurry of earnings released yesterday, Microsoft announced a significant milestone: Bing is now profitable. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we expect Bing’s strong trajectory to continue, remaining profitable for the remainder of the year.” According to comScore, Bing’s US market share is 20.7 percent. Microsoft reported yesterday […]
Bing Ads Remarketing Now Available For Search And Shopping Campaigns
Retarget to past site visitors when users search on Bing or Yahoo.
US Paid Search Ad Spend Growth Slows To 12%, In Part Due To A Still-Nascent Yahoo Gemini
Seasonality and advertisers' reluctance to put budgets toward Gemini due to limited capabilities suppressed overall growth, report finds.
Bing Ads Announces Syndication Deal With AdMarketplace, Gumtree.com
Deals expand reach for Bing Ads advertisers in search results on US and UK digital properties.
Google Adds Dynamic Callout Extensions In AdWords
Dynamic callouts automatically pull business, product and service information from your site into text ads.
Bing Ads Shares Halloween Data For Advertisers: Search, CTR CPC Trends
See when to expect click-through rates and costs to peak by product category and more.
Bing Ads’ New “Notify Me” Rules Automatically Email Campaign Alerts
Create rules at all levels of your account to get email alerts about key performance metrics.
SearchCap: Bing Ads Updates, Global CPC Benchmarks & Moz’s 2015 Search Ranking Factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Major Billing Improvements & Consolidated Billing Arrive On Bing Ads A new suite of Bing Ads billing tools will keep search marketers working on their accounts, not accounting issues. Is CTR […]
Search Ads In Google Play Store Rolling Out For All Android App Marketers
App install ads appear in search results in the Play Store.
Google Updates AdWords Keyword Quality Score Reporting
Update does not affect ad auction or ad serving processes.
US Paid Search Growing But At Slower Rate, Google Brand CPCs Surge [Report]
Paid search ad spend growth continued to decelerate and clicks rose just 3 percent in Q2, according to Merkle RKG.
SearchCap: Canada Censors Google, France Right To Be Forgotten & Local SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Canadian Appeals Court Orders Google To Censor Globally Ruling comes in same week that France demands that Google institute worldwide censorship. VIDEO: WebCertain TV Gets The Scoop On The Search Engine […]
Bing Ads Launches Yahoo Click Volume Numbers, To Be Updated Weekly
In response to transitions under the renegotiated search deal, Bing Ads will release weekly updates on the percentage of Yahoo click volume it's delivering.
Bing Ads Launches Automated Rules For Managing All Levels Of Your Account
Now available in the web interface, schedule routine tasks and performance checks with automated rules for campaigns, ad groups, keywords and ads.
Yahoo-Bing Reach New Search Deal; Yahoo Gains Right To Serve Search Ads On The PC
New terms pave the way for Gemini-powered search ads on the PC.
Bing Ads Offers Search Insights For Mother’s Day Marketers
Now A $20 billion holiday in the U.S., Mother's Day-related searches start rising roughly a month in advance, though search habits vary by gift category.
Bing Ads Rolling Out Updates To Quality Score Reporting
Changes are designed to make quality score more informative and easier to use.
Bing Ads New Bid Preview Tool Lets You See Effects Of Bid Changes In Real Time
See how ads will display with bid increases before committing to new keyword bids.
Smartphones Account For 40 Percent Of US Search Ad Spend In Q4 [Marin]
Desktop's influence, while still dominant, continued to wane in the fourth quarter.