What is LLMO? Optimize content for AI & large language models
LLMO is the new frontier of SEO. Learn how to optimize content for large language models like ChatGPT and Gemini to stay visible in AI-powered search.
Topic: Search Engine Land
Hreflang: The hidden crisis in international SEO
Hreflang tags help Google serve the right language pages. Learn what they are, why they matter, and how to implement them for global SEO visibility.
What you need to know about Responsive Search Ads
Learn what RSA are, how they work, and five practical tips that can make your RSAs perform way better.
Google AI Mode gets more visual, including inspirational shopping responses
Google uses a visual search fan out technique, plus the Google Shopping Graph to provide a more visual experience in AI Mode.
The origins of SEO and what they mean for GEO and AIO
The story of how SEO got its name reveals why AI-era acronyms – AIO, GEO, AEO – face the same challenges of credit, clarity, and consensus.
Link bait content: Earn backlinks and boost SEO naturally
Create content people can’t resist linking to. Learn what link bait is, why it works, and how to craft assets that attract backlinks and drive traffic.
Why global sites amplify technical errors and steps to prevent this
Here’s a playbook for building monitoring systems, workflows, and coordination to help keep your enterprise sites healthy across regions and languages.
Google Ads placements: Your guide to targeting websites, apps, and YouTube
Learn how Google Ads placement targeting works – what it is, where to find it, how to block the junky sites, and whether it’s worth testing.
Thriving in the AI era of search: Realign, measure, collaborate
Stay ahead in AI-driven search: realign your career, break silos, and measure outcomes to make your SEO strategies count.
87% read AI search summaries, 84% shop with AI: Survey
Americans are turning to AI for search and shopping – using summaries for answers, fact-checking links, and making purchase decisions.
Marketers aren’t ready for GEO: Survey
Few companies dedicate resources to GEO, despite recognizing its growing importance. Marketers lack resources, confidence, or know-how.
Nearly all ChatGPT users still rely on Google: Data
AI search is growing, but Google still dominates, as 95% of ChatGPT users visit Google, but just 14% of Google users go to ChatGPT.
Video: 5 AI search stories you need to know (September 2025)
Perplexity, ChatGPT, Google AI Mode, and more. Catch all 5 search shakeups you need to know on this month's Marketing Countdown.
[Friday Deadline] Do you have what it takes to bring home the highest honor in search?
Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a Search Engine Land Award.
Yes, GEO is happening
GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era.
How to use Google Ads Auction Insights to outrank competitors
Do you know who you’re really competing against? Here's how the Google Ads Auction Insights report can give you a huge competitive advantage.
How to create content that works for search and generative engines
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
Free Keyword Research Tool for SEO, AI search, and content strategy with volume, difficulty, and intent data
Replace hunches with data. Find keywords for SEO and AIO use cases. Our free tool shows volume, difficulty, intent, and trends to guide your strategy.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
Google Ads demographics: A deep dive into targeting and exclusion
Learn how Google Ads’ basic demographics work, and how to use (or avoid) exclusions to get better campaign results.
AI Governance in SEO: Balancing automation & oversight
As AI reshapes SEO, governance matters more than ever. Learn how to align AI tools with ethical, strategic, and performance standards for lasting impact.
Log file analysis for SEO: Find crawl issues & fix them fast
Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot indexing problems, and optimize your site for search engines.
XML sitemaps: What they are & why they matter for SEO
Help search engines crawl your site smarter. Learn what an XML sitemap is, how to create one, and why it’s essential for SEO and site visibility.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
An SEO guide to understanding E-E-A-T
E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how to build trust, authority, and credibility online.
Google Ads Callouts & Structured Snippets: Bigger ads, better results?
Learn how to use Callouts and Structured Snippets to make your Google Search ads bigger, clearer, and more effective in just a few minutes.
What to do when Google Ads performance declines
Facing a Google Ads slump? Use this step-by-step framework to regain control, communicate clearly, and optimize strategically.
Danny Sullivan no longer the Google Search Liaison
Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
Brands dominate Google AI Mode, struggle in AI Overviews: Study
Google’s AI search now runs in two modes. New data shows how brand presence, stability, and citations differ.
Google Ads rolls out Search Term categories for RSAs
The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword strategies.
The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl
Get access to new research from Search Engine Land & Fractl on AI search trends, SEO strategies, and what’s next for marketers.
How important are backlinks for SEO in 2026?
Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of AI-driven rankings and smarter algorithms?
Google Ads Target Impression Share explained: Pros, cons, and when to use it
Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be costing you conversions.
SERP features: Types, benefits, and how to rank
Explore all major SERP features, why they matter for SEO, and how to optimize your content to earn more visibility, clicks, and traffic in search results.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.