Google November spam update is fully rolled out
This rollout took about 8 days to complete - so check your rankings to see if you were impacted.
Topic: Search engine optimization
Google is testing the IndexNow protocol for sustainability
After both Microsoft Bing and Yandex announce IndexNow, Google promises to give it a try.
9 ways to level up your search marketing career
Leveling up your career -- regardless of how you decide to advance it, is all about becoming a strategic leader.
Google’s local rebrand prompts SMB support amid antitrust lawsuits, says local SEO expert
If you work with SMBs and they received the notification, there's a chance they may be worried about how laws and resulting changes will affect their businesses.
Google is hiring a Search Quality Analyst to fight search spam
The job is based in Mountain View, California and you would work on helping keep the search results spam free.
Google to add page experience ranking signals to desktop search in February 2022
The rollout will be complete by the end of March 2022.
Google My Business now known as Google Business Profile as Google migrates features to Maps and Search
Google is also rolling out more support for managing your business profile directly in Google Search and Maps.
Google releases November 2021 spam update
The rollout for this Google search algorithm update will take about a week.
Google Search Console overcounted mobile page experience data since June 29th
For over four months, Google has been overcounting some of this data - make sure you communicate this to your clients when you send them your next batch of reports.
How Google’s continuous scroll can affect impressions and CTR
Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.
Google recommends placing videos on dedicated pages for maximum exposure
Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as ‘free.’
Google says more detailed descriptions will improve your job posting pages
In short, just include more details about your job posting in the description property of the structured data.
Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Sarah Bird, CEO of Moz, leaving Moz after 14 years
Moz was recently acquired by iContact, and there is no word on who the new CEO will be.
Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site
Maybe it is best to avoid link building and build a site that naturally gains links?
Meta or meh? Facebook’s new rebrand; Friday’s daily brief
Plus, the secret to managing people is less management and more peopling
Whether Google manipulated AMP or not, it’s a great time to reassess using it
If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But even if they’re not, the page experience update is now live and we have a clearer idea of what the possibilities and compromises are without AMP.
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment.
Google makes it easier to remove images of kids from the search results
This may come in handy if you work in online reputation management.
Core Web Vitals: SEOs aren’t sold the work was worth it
But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.
Google’s podcast knowledge panel update: Your questions answered
If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google's rules
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results
Google Search Console Search Analytics API gains Discover, News and Regex
This data and the features were already in the web interface but now they are also available in the API.
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Consumer interest in nightlife, entertainment, fitness businesses surge; Thursday’s daily brief
And holiday sales will break a new record as Cyber Week growth slows down.
Google search results are more volatile this year than last year, says data provider
Semrush data shows Google's search results have been over 68% more volatile on desktop and 85% more volatile on mobile.
How to achieve consistent SEO growth
In this live webinar, learn how to overcome hurdles and set a long-term strategy.
Rejoice Ojiaku and hasOptimization named 2021 winners of Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing
This year the Search Engine Land judging team along with previous winner Areej AbuAli chose an organization and an individual who exemplify the advancement of diversity and inclusion in search marketing.
Meet your Search Engine Land Awards Search Marketers of the Year
Not only have these marketers exceeded expectations in every way, but they've focused on giving back to their companies, departments, and communities.
Announcing the Search Engine Land Awards 2021 Winners
The pandemic forced agencies, in-house marketing teams, and individual marketers to get creative, think on their toes, and often make a little go a long way.
Google search quality guidelines update expand YMYL category, defines lowest quality content and more
One year later, Google has refreshed the search quality raters guidelines.
After 13 years, Frédéric Dubut, principal product manager, core search & AI, departs Microsoft
Dubut’s contributions to the industry have furthered our understanding of both Bing and how search systems work.
Index when? IndexNow, say Bing and Yandex; Tuesday’s daily brief
Plus, industry insights for technical SEOs and the brands that hire them, courtesy of Aira and Women in Tech SEO.
Microsoft Advertising’s Health insurance ads are here in time for open enrollment
Microsoft is keeping the formula the same across its vertical-specific ad types, which may help PPC professionals at agencies more easily get this ad type going for different clients.
IndexNow – new initiative by Microsoft and Yandex to push content to search engines
Google seems to currently not be participating in this initiative.
How infinite scroll will affect your ad metrics; Monday’s daily brief
Plus, we’re all hackers now!
Messy SEO Part 3: How to find cached images and improve user experience
Anyone who’s worked with website moves and merges knows redirecting the old pages to the new domain is just part of the story. User experience optimization is an equally important stage in any SEO project.