The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief
Plus, how to build a marketing team that works
Topic: Search engine optimization
Podcast knowledge panels go live in Google Search
Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search.
Google rolling out continuous scroll on mobile
This is gradually rolling out today for most English searches on mobile in the U.S.
Search results, but without the search results page; Thursday’s daily brief
Plus, leaked documents suggest Amazon is abusing its position in India.
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief
Plus, Microsoft adds some nifty features to its Smart Page site builder.
NerdWallet blames Google ranking issues in S-1 filing
This shows the importance of traffic diversification for both small and large companies.
Google Search Console testing tools to match URL Inspection tool
The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL Inspection tool, said Google.
Google publishes new help documents on controlling titles and descriptions in search
Plus, Google has introduced a new term, "title link," for the title of a search result on Google Search.
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief
Plus, the hallmarks of bad content marketing.
Google Search Console adds new rich results status reports errors
Here are some details for the rich result reports from Google to help you perform better in the search results.
Strategies to fuel your long-term growth
Register for this webinar and gain insight into what’s challenging your clients or fellow marketers and how to overcome them.
Microsoft Advertising will deprecate ETAs too; Wednesday’s daily brief
Plus, October 8 is the Diversity Award nomination deadline
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration
Google hasn’t said when it will deprecate Universal Analytics, but the updates and language in the announcement suggest that search marketers should prepare for the change.
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
We asked, you answered: Should Google add noindex support to robots.txt? Poll results
In total, 84% of the 87 respondents said “yes,” they would like this feature.
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Google Search Console products enhancements report gains more granular errors
Starting September 29th, you may see changes in your products rich results enhancements report in Search Console.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Choosing a Web Host
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Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more
While MUM was the highlight of the Google Search On event, more search changes were announced — some might generate a lot of interest for search marketers.
MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features
At Google’s Search On event, the company previewed ways its MUM technology may change how users search.
Fancy like????… why brands should pay attention to TikTok
Plus, Microsoft’s new credit card ads
Boost your online reputation with your Google My Business ranking
In this live webinar, search experts share what people are looking for when searching businesses online.
E-commerce SEO guide: New documentation from Google
The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.
Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products
The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Data, data, data, data rockin’ everywhere; Friday’s daily brief
Plus, set your inclusion attributes in Microsoft Advertising
Google Search Console performance reports are now back to normal
We are now seeing reporting as early as four hours ago!
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge.
SEOs experiencing delays in data on Search Console performance reports
If you're missing data, make sure to inform your clients and update your reporting to reflect the glitch.
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Mozilla tests Bing as the default search engine for 1% of users
Many SEOs often forego Bing optimization in favor of its higher traffic counterpart, but this is another reason to diversify your target search engines.
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science)
Google explains why it made the title change to the search results
Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.
How to test your content site strategy for continued improvement
Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.
More Google Ads campaign changes this month; Thursday’s daily brief
Plus, Reddit makes good on its advertising features promise
New automation in Facebook Ads?; Monday’s daily brief
Plus, how to drive the funnel through content marketing and link building
Messy SEO Part 2: The importance of canonicalization
How we began cleaning up canonical tags after the MarTech site consolidation migration.
How to drive the funnel through content marketing and link building
“It isn't so much about what you want to tell your audience, it’s what you understand they want to learn and what's going to be helpful for them.”