Are Core Web Vitals worth the trouble? And confusion around passage ranking; Tuesday’s daily brief
Plus, Bing launches misspelling interpreter
Topic: Search engine optimization
Diversity and inclusion in search marketing and advertising; Monday’s daily brief
Plus, GMB adds messaging to desktop (finally)
Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app.
Google Image Search update reduces duplicate image results
Google said this launched in November, so it seems Google is November but is just announcing this now.
Google passage ranking now live in US English search results
Google said this can have a 7% impact on search queries - so this might feel like a big update.
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers
Is Google moving toward being search marketing’s point of singularity: Thursday’s daily brief
Plus, we’re looking for speakers for SMX Create
In-SERP lead forms convert Google Ads users without a click-through
Lead form extensions are available for Google advertisers in Search, Video, and Discovery.
Google might have to subsidize journalism, but not like this…; Wednesday’s daily brief
Plus, Microsoft is replacing CPC with eCPC by the end of April.
Google officially displays years in business in local pack
After several months of testing, Google has officially launched this new label that shows how many years your business has been in operation.
Quest for more coverage: Making a case for larger exports from Google Search Console’s Coverage reporting
Google Search Console's Coverage reporting only allows one thousand row exports, which limits the ability to see pattens on larger-scale sites.
Google hiding addresses in local pack and should you write meta descriptions: Tuesday’s daily brief
Plus, Google News and Discover penalties
Australia gets News Showcase and how Google handles duplicate content for paid and organic: Monday’s daily brief
Plus, Google Ads Auto Applied Recommendations explained
Google publishes new manual actions aimed at Google News and Discover penalties
Google has not yet announced the addition of these new manual actions but they are all visible in the help documents.
Ways You Can Recover From A Google Penalty
Contributed by Scarlett Erin – SEO Expert, Social Media Marketer and Blogger If you have been wondering how you can recover from a Google Penalty then keep reading. When you are struck with a Google penalty, your website’s traffic and earning potential could seriously suffer. Unfortunately, it can be hard to even determine if you […]
Australia’s showdown with Google has profound implications for domestic businesses and other digital platforms
The proposed legislation could create an untenable position for search engines in Australia, and Google’s threat to shut down search could affect traffic and domestic businesses across sectors.
Google Search launches about this result feature
Google launches a feature to help searchers learn more about the search result listing before they click on it.
Video: Dawn Beobide on Google confirmed vs unconfirmed algorithm updates
We also spoke about the upcoming Google Page Experience Update.
SEO community mourns Hamlet Batista, advocate for automation in SEO and beloved friend
RankSense’s Maura Loew shares what it was like to work with Hamlet as we reflect on his career and contributions to the community.
Video: Dawn Beobide on the importance of training your developers on SEO
We also spoke about the old days of the SEO forums, it was a super windy day.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Google My Business updates flag review feature
The new form and options are much more detailed now, compared to the old method.
Content consolidation among winning SEO strategies, award winners say
This year’s Search Engine Land Award winners for Best SEO Initiative sat down with Search Engine Land’s own George Nguyen to talk SEO tactics and strategies.
Google crawl stats report now showing more crawls
Google said this is just a reporting change and the change you see in crawling is not reflective of any change in search results.
Video: Phillip Thune on finding good writers and writing good content
We also spoke about how SEO behavior changed around content around both the Panda and Penguin releases.
Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the year
Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency.
Why we’re creating a new content experience for SMX
This year we're offering topic-specific events that offer attendees guided learning paths for becoming sharper marketers.
Google News performance report added to Google Search Console
Google Search Console now lets you dive in to how well your news site performs in Google News and the Google News App.
Google updates the Search Console coverage report
The updated report now gives you very specific categories and labels for errors and responses.
Video: Phillip Thune on FindWhat competing with GoTo, Overture, Yahoo and Google Ads
We also speak about his current position running a company named Textbroker.
Google launched subtopics ranking in mid-November
Google subtopics ranking helps deliver search results with a greater diversity of content when you search for something broad.
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there.
Search Engine Land, SMX name Carolyn Lyden content lead
Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve.
Google confirms showing homework practice problems in search results
Google said this is currently an experiment but will share more details on how publishers can participate later.
Video: Anthony Church on conversion tracking & SEO
We are not only in the SEO industry, we both went to the same university — go figure!
Google launches Question Hub for US publishers
After a few years of testing Google Question Hub India, Indonesia and Nigeria - it is now available in the United States.
Bing Webmaster Tools adds crawl requests, crawl errors & indexed pages to performance report
You can now see crawling and indexing data directly in the search performance report.
SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more
Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news.
Google algorithm updates 2020 in review: Core updates, passage indexing and page experience
Despite the pandemic, Google was busy working on changes to its search ranking algorithm — here is a summary review of those changes through 2020.