Biased language models can result from internet training data
The controversy around AI researcher Timnit Gebru’s exit from Google, and what biased language models may mean for the search industry.
Topic: Search engine optimization
Video: Joe Beccalori on the importance of blending SEO with other digital marketing
Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was.
Some early observations on the Google December core update
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.
Google algorithms vs Google penalties, explained by an ex-Googler
This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties.
PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Google confirms passage indexing is not yet live
We expected this to roll out in 2020 but that seems unlikely now.
Google Search Console brings back request indexing tool
After 69 days of it not working, it is now back up and running.
Video: Joe Beccalori on the diminishing value of organic
We go way back to discuss how SEO has changed over the years.
Google December 2020 core update is now fully rolled out
Make sure to review your analytics and data and take the necessary steps if your site was negatively impacted.
Google temporarily disables issue validation in Search Console
Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool.
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
Google to move the Structured Data testing tool to schema.org
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.
Google Maps local listing now showing web search results
As you scroll through the local listings in Google Maps, Google may show you web results at the bottom.
Bing Webmaster Tools adds Microsoft Clarity integration
Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming.
Video: Alan Rabinowitz’s Google ranking & online reputation management tips
We talk about content, citations, on-page SEO, conversions, user experience and ORM.
The expansion of People Also Ask in the search results
PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions.
2021 outlook for digital marketing agencies: the future is bright
The ability to prove the value they're creating for clients is contributing to agencies' resilience in 2020 and a positive outlook for next year.
How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization
Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX.
Google Search Console API gains fresh data & more
Not only can you get fresher data via the API, you can also manage your domain properties and more.
New key insights from Google’s John Mueller at SMX
Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more.
New EU regulations compel more transparency for search rankings
Guidelines seek disclosure of major ranking factors by Google, Amazon.
YouTube remains dominant source of video in top Google ranking positions
Study found 83% of videos in search results carousel come from YouTube.
Google’s December 2020 core update was big, even bigger than May 2020, say data providers
The update rolled out on Dec 3, but the impact was mostly felt on Dec. 4.
Video: Alan Rabinowitz on nofollow links and affiliate links
We spoke about COVID, nofollow links, affiliate links and sites, and we even spoke a bit about widget links.
Five ways to become a ‘Search Sherpa’ for your own organization
Search marketers who have a thirst and curiosity to continually learn and grow are the ones that achieve excellence.
Google December 2020 Core Update rolling out
After seven months, Google has just released a new core update - the December 2020 core update.
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more.
Video: Elie Orgel on leveraging data for unique content
Write about your niche areas of expertise to rank above the rest.
Be a digital marketing winner with these 3 powerful video storytelling strategies
Video storytelling should be an integral part of any online marketing strategy. By following these three fundamentals, brands can build the foundation for a strong video campaign.
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for searchers.
Google puts some contextual search features in context
Google is using newish language understanding models specific to leveraging conversational context for these search features.
Google launches new crawl stats report in Search Console
Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.
Video: Elie Orgel on using data to create pages that get links
Create content that easily gets links and ranks well in search.
Google manual actions bug is now resolved
Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites."
Crowd Marketing: Fears, perks and a comprehensive Guide
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing.
Google Guaranteed badge starting to appear on Google Maps listings
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Google investigating missing manual actions
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.
Analyzing competition with SE Ranking tools
Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals.
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.