Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Topic: Search engine optimization
The next best thing to in-person marketing events and data storytelling; Tuesday’s daily brief
Plus, Facebook ads reach grew by 30% worldwide during the pandemic
The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Long live small businesses and brand awareness with Prince Harry; Monday’s daily brief
Plus, Microsoft proposes feature to submit URLs directly from WordPress
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Google Search Console users experience crawl stats report data issue
Between March 10th and March 23rd there was a data issue with the crawl stats report, no Google Search performance issues were associated with this data bug.
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying authenticity?
Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief
Plus, register for SMX Create
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
Privacy AND targeted content: can they coexist?; Monday’s daily brief
Plus, how the NYT A/B tests headlines
Video: Dan Toplitt, SVP, Head of US SEO at Reprise Digital, on enterprise SEO
We also spoke about Google My Business, Google Shopping and how far back we go even before Dan got into SEO.
Featured snippets went missing but have now returned; Friday’s daily brief
Plus video SEO tips and a new way to manage local reviews in Google
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Why the FTC didn’t sue Google in 2013; Wednesday’s daily brief
Plus, everything we know about FLoC, and some good ole marketing humor.
Google My Business releases tool to manage your reviews
Previously, there was no real way to see the status of reviews you submitted for a takedown in an organized fashion
Google, Microsoft throw down the gauntlet and why Excel is the foundation of SaaS; Monday’s daily brief
Plus, Instagram expands accessibility in Stories
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update.
PPC trends, event-speaker partnerships, and Russia cracking down on Twitter; Thursday’s daily brief
Plus, why you should automate more PPC tasks
Google Search Console rich results report updated
Google tweaked some of the job posting structured data requirements and also how it checks the validity of FAQ and Q&A structured data.
Has automation actually changed the way you do your job?; Wednesday’s daily brief
Plus, Google goes organic with its hotel search listings
Virginia’s privacy legislation and targeted ads; Tuesday’s daily brief
Plus, local marketing masters and the headless CMS
Google Hotel search showing free listings in results
Google opens the door to more hotels by offering free hotel listings, separate from paid results.
Let’s give ‘em something to FLoC about; Monday’s daily brief
Plus, 61% will click “Don’t Allow” on Apple’s tracking prompt
What is the right price for your agency’s SEO services?
Whether or not your agency’s pricing is on point is a pressing question when dealing with a potential client.
Google Search algorithm watching; Friday’s daily brief
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications.
Microsoft Bing updates search results interface to make it more visually immersive
Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design.
Google adds familiar face as Ads Product Liaison; Wednesday’s daily brief
Plus, advice from European PPC pros on how to navigate Maryland’s new ads tax
The 8 best digital marketing courses in the US
Take advantage of remote learning opportunities with these recommended courses.
Phone calls critical for business during the pandemic; Tuesday’s daily brief
Plus, we're introducing research Tuesdays
Semrush plans to go public after posting big 2020 growth
But the company says changes in access to third-party data and cookies could really disrupt its business.
Ginny Marvin joins Google as its new Ads Product Liaison
In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies.
Big brands find pandemic success with e-commerce platforms; Monday’s daily brief
Plus, pitch to speak at SMX
Video: Steve Marin on content, SEO and using data as backup
We also spoke about ego ranking, how to help your clients write content and much more.
SEO Value Calculator
For some reason calculating the value of SEO is not simple or standard. Organic Search is the largest driver of traffic to websites and SEO is the work of improving and increasing traffic from this channel. Together, they are a vital part of any organisation with an online presence. Despite this, there is a huge […]
How to identify your products for Google
Manufacturers, retailers and publishers should use structured data and provide an accurate GTIN whenever possible.
Don’t lose sleep over the Page Experience Update and more; Friday’s daily brief
Wouldn't it be cool if Google told us when specific ranking factors were no longer being used?
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
Server-side rendering: What SEOs need to understand
A guide for search marketers on how rendering JavaScript impacts search results.
Google Search may be showing featured snippets less often
The tool providers are noticing a decline in the number of featured snippets showing up in the Google search results.
A few pointers from the pros during SMX Report; Wednesday’s daily brief
Plus, Google extends deadline for Partner Program requirements and Yelp releases new features to address new consumer behaviors.