SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments
Below is what happened in search today, as reported on and from other places across the web.
Topic: Search engine optimization
Google My Business now lets businesses edit their listings directly in search results
After months and months of testing, Google is rolling out inline editing in search for local businesses.
Google officially adds AMP based featured snippets to mobile search results
Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor.
SearchCap: Google AdWords ad suggestions, ad performance & Doodles
Below is what happened in search today, as reported on and from other places across the web.
Expand your search marketing knowledge with an SMX Workshop
SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]
SearchCap: Google iOS app trends, difficult clients & content SEO
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google local pack mentions, Google Shopping reports & PPC evals
Below is what happened in search today, as reported on and from other places across the web.
Google local pack tests displaying website mentions matching your query
Google local results is aware of the content on the local business website and may even show the matching keyword in the local pack snippets.
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google AdWords ad rotation, local panel ads & trip search
Below is what happened in search today, as reported on and from other places across the web.
Google says it will offer antitrust remedy to EU to avoid further penalties
Will the proposal bring the consumer-unfriendly return of "10 blue links?"
SearchCap: Google knowledge panel ads, Google Maps videos & AMP survey
Below is what happened in search today, as reported on and from other places across the web.
Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site
Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.
Take the Search Engine Land AMP (Accelerated Mobile Pages) survey
Take our brief survey and tell us about how you/your clients are approaching adoption of Google's mobile framework
SearchCap: Google AdWords Sitelinks, phrase match & AR
Below is what happened in search today, as reported on and from other places across the web.
SearchCap: Google AdWords tool, local Q&A & iOS 11 with AMP
Below is what happened in search today, as reported on and from other places across the web.
Google local question-and-answer feature now live in search for all mobile browsers
The feature initially was available only on Android devices.
SearchCap: Google & Walmart, Yandex’s Korolyov & Local SEO
Below is what happened in search today, as reported on and from other places across the web.
Yandex upgrades search algorithm to better understand user searches
Yandex updates their version of RankBrain from Palekh to Korolyov, which is now able to analyze the full page of content versus just the headline.
SearchCap: How to choose the perfect domain, website load time tips & more
Below is what happened in search today, as reported on and from other places across the web.
Report: 57% of traffic now from smartphones and tablets
BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.
Data: Consumers grow more demanding, impatient as brands fall behind
Smartphones and social media have created a short-attention-span consumer that brands have increasing difficulty satisfying.
SearchCap: Google news changes, video previews in search & Search Console data issue
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google auto-playing video previews in search results carousel on AndroidAug 21, 2017 by Barry Schwartz Google is now showing six-second video previews in the search results delivered on Android devices. Wonky […]
Wonky Google Search Console data attributed to a logging issue last week
Are you seeing funky data in the Google Search Console? Here is what may be happening.
Google making renewed effort to help news publishers drive more subscriptions
Google effort appears to be a modified version of existing tools and approaches with some new, unspecified wrinkles.
SearchCap: Google chrome warnings, Facebook marketplace & SEO data
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your […]
SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Pinterest now lets people zoom in on pins, has redesigned visual search iconAug 17, 2017 by Tim Peterson Users no longer have to be signed in to Pinterest to use its […]
SearchCap: Google pollen search, Google reviews bug & Google pays Apple
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolling out hands-free calling on Google Home to US and CanadaAug 16, 2017 by Greg Sterling One day relatively soon, home assistants could be generating large volumes of calls to […]
Analyst: Google’s default search deal worth $3 billion to frenemy Apple
Bernstein analyst says that payments by Google to Apple this year might be worth as much as $3 billion.
SearchCap: Bing Ads updates, Google Search Console change & competitive analysis
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]
Google Search Console’s 7/13/17 update: What really changed?
Columnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of Merkle’s clients saw a significant increase in the total number of keywords reported per day.
SearchCap: Google Q&A, voice search expands, app-install ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]
SearchCap: AMP data, agency relationships & hip hop Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client relationship twinsAug 11, 2017 by […]
SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in ad coverage and a drop […]
UK local SEO firm Movette shut down by regulators for deceptive sales practices
Firm falsely implied it was affiliated with Google and signed SMBs up to recurring annual contracts worth from $250 to more than $300.
Google My Business lets business add quick URLs to reservations, online ordering & more
Have a restaurant? Here are new ways to add quick links to your local results in Google for customers to place orders, reserve a table and more.
SearchCap: AdWords sitelinks update, e-commerce silos & PPC reach
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords mobile extensions get major upgrades with tappable sitelinks & more visible contentAug 9, 2017 by Greg Finn New changes to sitelink extensions will bring more usability to mobile, while also […]
SearchCap: Bing Ads quality policy and conversion changes, Apple search ads & technical SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that […]
SearchCap: AdWords optimization, SEO on Twitter & organic traffic
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Optimize your AdWords account with these hidden gemsAug 7, 2017 by Pauline Jakober Scanning your SEM accounts for ways to improve? Columnist Pauline Jakober believes that the slower summer months are […]
SearchCap: Apple hirings local experts, SEO tips & location ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 4 Ps of SEO & digital marketingAug 4, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus […]