Topic: Search engine optimization

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show Sep 29, 2017 by Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? Targeting featured snippet and […]

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]

SearchCap: Google EU offer, SEO mistakes & YouTube ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]

Sponsorships

In online advertising, sponsorships involve an advertiser paying for both ads and site content. This content can include logos, articles, videos, and more. These are typically employed when specific sections of websites anticipate increased traffic during events, like the Tennis section on a sports site during Wimbledon. They are frequently used for Homepage Takeovers as […]