Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry — search remarketing on Bing. […]
It's early, but Google will soon need to rank Assistant apps, too.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can schedule offline conversion imports in AdWords May 18, 2017 by Ginny Marvin Imports from files can be scheduled daily or weekly. 7 unannounced updates to Google My Business […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 17, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone […]
Google is busy testing new features in the local listings. Here is one that shows fun icons.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google planning to bring its Assistant to the iPhone May 16, 2017 by Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. Are you a […]
Aimed at outdoor enthusiasts, Bing's latest updates will also surface detailed info for local campsites and campgrounds in US national parks.
Google has confirmed they are testing removing the featured snippet from the main core web results.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google is rolling out changes to AdWords Ad Rank thresholds: What you need to knowMay 15, 2017 by Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 critical areas to consider when performing AdWords auditsMay 12, 2017 by Matt Umbro AdWords audits are a great way to win business and check on the health of an account, […]
The new feature shows suggested bids for various page positions.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Relevance vs. authority: Which link has more value? (Part 2)May 11, 2017 by Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out new event search feature on app & mobile webMay 10, 2017 by Amy Gesenhues Searches for events will now surface a list of activities that include location and […]
Searches for events will now surface a list of activities that include location and date details.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
Should you optimize a single page for one keyword phrase? This study might say otherwise.
Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]May 8, 2017 by Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, […]
In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results.
It’s happened 10 years in a row. SMX Advanced sells out weeks before the conference begins. Then we hear from people who planned to attend and are disappointed there are no spots left. Act now and avoid the heartbreak! Register this week and you’ll save $400 off on-site rates. The most sophisticated SEO & SEM […]
The global market for local listings management may be worth up to $50 billion.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shortcuts use personalization and rich content to build next-gen local discovery toolMay 4, 2017 by Greg Sterling Machine learning-driven results entirely bypass the traditional search box. Search in Pics: Google […]
Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave Davies breaks down three SEO myths that even rational people believe.
Machine learning-driven results entirely bypass the traditional search box.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why e-commerce SEO is NOT a one-shot wonderMay 4, 2017 by Trond Lyngbø Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time […]
Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How Google assesses the ‘authority’ of web pagesMay 3, 2017 by Danny Sullivan Google has no single authority metric but rather uses a bucket of signals to determine authority on a […]
Google has no single authority metric but rather uses a bucket of signals to determine authority on a page-by-page basis.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 3 predictions about the future of SEOMay 2, 2017 by Ryan Shelley What do current trends say about the direction of search, and how can you prepare? Columnist Ryan Shelley shares […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out similar audiences for Search and ShoppingMay 1, 2017 by Ginny Marvin Now out of beta, similar audiences for Search enables advertisers to target users searching for the same […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google testing its own jobs search engine?Apr 28, 2017 by Barry Schwartz In the market for a new job? Google appears to be testing a new search feature just for […]
In the market for a new job? Google appears to be testing a new search feature just for you.
Google has been busy with 1,653 launches, 9,800 live traffic experiments, 18,015 side-by-side experiments and 130,336 search quality tests.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Simple tips to get your app indexed, ranked & installedApr 26, 2017 by John E Lincoln Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic contentApr 25, 2017 by Danny Sullivan Google hopes to improve by better surfacing authoritative content and enlisting feedback about […]
Google hopes to improve by better surfacing authoritative content and enlisting feedback about suggested searches and Featured Snippets answers.