Topic: Search engine optimization

SearchCap: Fred report, Bing Ads budgets & Google rich cards

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as […]

SEO

SearchCap: Bing Ads Editor updates, local ranking & SEM accounts

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]

SearchCap: Google warrant, PPC teams & AMP

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google receives search warrant for identities of everyone who searched crime victim’s nameMar 17, 2017 by Greg Sterling If this overly broad warrant were duplicated in other jurisdictions, local law enforcement […]

SearchCap: Google Search Analytics bug, WebMD & Alexa & more SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to fix missing data from Search Console analytics report soonMar 13, 2017 by Barry Schwartz No need to panic over the Google Search Analytics report’s confirmed bug. You did not […]

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be […]

SEO

SearchCap: SEM accounts, pictures & more SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search in Pics: Android ice sculpture, AMP team & cloud balloonsMar 10, 2017 by Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, […]

SearchCap: Pinterest search, Google AdWords call extensions & content quality

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google rolls out AdWords account-level call extensions, among other call updatesMar 8, 2017 by Ginny Marvin Business names in call-only ads, more detailed reporting and an expansion of automated call extensions […]