Search Engine Land Awards
Topic: Search engine optimization
Choosing an attribution model: When, not which
Wondering which attribution model is best for your business? Columnist Amy Bishop believes that depends on what question you're trying to answer.
SearchCap: Happy New Year’s, Santa tracker & Google’s new recipe results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A year in review: Search Engine Land’s top 10 columns of 2016Dec 30, 2016 by Jessica Thompson Which topics drew the most attention within the search industry this year? From infographics […]
Google launches a new look for recipes in the mobile search results
Google launched a new way to find new recipes for your New Years feast. The new recipe results are seen on mobile search.
Eat Local: Our Top 10 Local Search Columns of 2016
Hungry for some good local SEO content? Satisfy your hunger with Search Engine Land's 10 most popular local search columns of the year.
Google’s top results for ‘Did the Holocaust happen’ now expunged of denial sites
Initial fix merely bumped denial site down, then failed to work consistently. Now the denial site is gone from first page of results.
SearchCap: 2017 SEO, Google holidays & our top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve your paid search & social through relationship marketingDec 23, 2016 by Jeff Baum Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search […]
Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016.
SearchCap: SEO budget & startup Google AdWords
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How your startup should be using Google AdWordsDec 22, 2016 by Brett Middleton If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what […]
SearchCap: Google AMP changes, BrightLocal study & PPC mistakes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 common PPC reporting mistakes that can make you look terribleDec 21, 2016 by Frederick Vallaeys Your job is hard enough — don’t sabotage yourself by making these reporting mistakes. Columnist […]
BrightLocal opens its 2016 local SEO survey to see how the industry has changed over the last year
Survey questions cover everything from SEO agency size and revenue to services offered and retainer fees.
SearchCap: Google Holocaust denial, AMP reports & Google defamation
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’Dec 20, 2016 by Danny Sullivan Criticized for listing a Holocaust-denial site first, Google’s results are finally […]
Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’
Criticized for listing a Holocaust-denial site first, Google's results are finally changing -- but probably due to external factors.
Google AMP reports now differentiate between critical and non-critical errors
Google Search Console has upgraded the AMP error report to show which errors are causing your AMP content to not be indexed in Google.
SearchCap: Google offensive, local SEO & small business
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google studying ways to deal with offensive search suggestions & resultsDec 16, 2016 by Danny Sullivan Facing criticism over “fake news,” inappropriate search suggestions and more, the search company is looking […]
Google studying ways to deal with offensive search suggestions & results
Facing criticism over "fake news," inappropriate search suggestions and more, the search company is looking for long-term and comprehensive solutions.
SearchCap: Google review guidelines, photo insights & PPC campaigns
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google reviews schema guidelines to prohibit vulgar or profane languageDec 16, 2016 by Barry Schwartz Make sure your reviews don’t contain profane or vulgar language. If they do, Google can remove […]
SearchCap: AMP images, Google Maps promoted places & machine learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP results now showing in Google Image SearchDec 15, 2016 by Barry Schwartz AMP is now showing up in the mobile Google Image search results. Retailers testing Google Maps mobile Promoted […]
What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies -- but probably not in the way you think. Columnist Dave Davies explains.
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google's index has been shifting toward 'mobile-first,' making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
AMP results now showing in Google Image Search
AMP is now showing up in the mobile Google Image search results.
SearchCap: Google top searches, Cortana with Harman Kardon & image product schema
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Move over, Amazon Echo & Google Home: Here comes Microsoft CortanaDec 13, 2016 by Danny Sullivan Cortana will be baked into a new smart speaker from Harman Kardon to be released […]
Google now showing product schema rich snippets in image search results
Google Image Search now supports product schema markup in the mobile image search results.
SearchCap: Google AMP, Bing top searches & ranking factors
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Searchmetrics Google ranking factors study says content gaining while links losing in importanceDec 13, 2016 by Barry Schwartz Google search ranking factors study is now out, it measured the top 20 […]
Searchmetrics Google ranking factors study says content gaining while links losing in importance
Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.
How Google may be slowing down AMP by not using direct links to publishers
What's in a name? When it comes to AMP, a URL that's not the publisher's may not smell as sweet.
SearchCap: Google Search Console update, Bing Ads bot & Google Home
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console expands reports for property setsDec 12, 2016 by Barry Schwartz Google’s property set feature in the Google Search Console just got way more useful. Bing Ads is building […]
Act now: Save $300 on SMX West until this Saturday!
Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast – Search Engine Land’s SMX West: March 21-23, 2017 in San Jose, CA. Register today for an All Access Pass and pay the “super early bird” rate of $1,695 — that’s a […]
Google Search Console expands reports for property sets
Google's property set feature in the Google Search Console just got way more useful.
SearchCap: Santa tracker, Yahoo Answers app & digital assistants
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo introduces ‘Answers Now’ app but will users respond?Dec 9, 2016 by Greg Sterling The company hopes to address historical quality problems with a matching algorithm. Three steps to customer experience […]
NORAD’s Santa Tracker counts down the days until Christmas 2016 with Bing’s help
In 1955, NORAD's number was mistakenly printed in a 1955 Sears Roebuck & Co. holiday ad. The organization has been tracking Santa ever since.
SearchCap: Google local tweets, AdWords audience targets & SEO strategies
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Tweet Google an emoji & it will reply with local search resultsDec 7, 2016 by Amy Gesenhues Tweet an emoji to @Google and you’ll get an immediate reply that includes a […]
SearchCap: New Google design, Yahoo in review & top stories
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google replaces “in the news” box with “top stories” on desktopDec 7, 2016 by Barry Schwartz Google has replaced the “in the news” title with “top stories” on desktop to bring […]
Google replaces ‘In the News’ box with ‘Top Stories’ on desktop
Google has replaced the "In the news" title with "Top stories" on desktop to bring it more in line with the mobile version of the search results.
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10.
SearchCap: Google app update, Bing & Google Ad Editor & holiday decorations
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing movie and TV show ratings with like and dislike buttonsDec 6, 2016 by Barry Schwartz Google is now asking searchers to rate movies and TV shows. Google confirmed […]
Google confirms testing movie and TV show ratings with like and dislike buttons
Google is now asking searchers to rate movies and TV shows. Google confirmed this is a live experiment but would not add anything additional.
Prices increase next week. Save big at SMX West now.
Super early bird rates expire next week for SMX West, the world’s premier search marketing conference. Register for three days of cutting-edge tactics that will leave your competition in the dust, presented by search marketing experts. Here’s what to expect March 21–23 in San Jose: Actionable content: The agenda consists of 50+ innovative sessions covering the […]
SearchCap: Microsoft HomeHub, Google extremism & Black Friday ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 local search insights of 2016Dec 5, 2016 by Wesley Young Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that […]
Have Google and Facebook become unwitting tools of extremism?
Google and Facebook are committed to facts and progress, but The Guardian argues they may be helping to undermine both.