SearchCap: Google AMP, Bing top searches & ranking factors

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Searchmetrics Google ranking factors study says content gaining while links losing in importance
  Dec 13, 2016 by Barry Schwartz

  Google search ranking factors study is now out, it measured the top 20 search results for 10,000 keywords on Google.com.

• Video Marketing 2017: What You Need to Know
  Dec 13, 2016 by Digital Marketing Depot

  Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. Smart marketers are responding by generating compelling, shareable content that delivers relevant brand messaging across multiple devices. Join us as video marketing expert Mark Robertson and senior research […]

• Bing’s top searches in 2016: Lady Gaga, iPhone 7 & video gamer DanTDM take top spots
  Dec 13, 2016 by Amy Gesenhues

  While Bing ranked multiple topics — everything from top searched celebrities to tech trends — it didn’t share its most popular search term for the year.

• What we’ve learned about SEO in 2016
  Dec 13, 2016 by Ryan Shelley

  Columnist Ryan Shelley recounts some of the biggest SEO developments of the year and makes some predictions for 2017.

• Edit Expanded Text Ads in Bing Ads apps
  Dec 13, 2016 by Ginny Marvin

  Advertisers can now make changes to ETAs from their phones.

• How and why the SEO tools industry should develop technical standards
  Dec 13, 2016 by Michael King

  Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present.

• Moz Local gains Yelp listing management capabilities, first third-party tool to do so
  Dec 13, 2016 by Greg Sterling

  Enterprises and SMBs will be able to claim and manage data and content for all of their Yelp listings through Moz Local.

• How Google may be slowing down AMP by not using direct links to publishers
  Dec 13, 2016 by Danny Sullivan

  What’s in a name? When it comes to AMP, a URL that’s not the publisher’s may not smell as sweet.

• Google launches Gboard keyboard features on Android devices
  Dec 12, 2016 by Amy Gesenhues

  Originally launched in May, Google’s iOS keyboard features will now be available to Android users.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Video Marketing 2017: What You Need to Know
• How Google may be slowing down AMP by not using direct links to publishers
• How to drive mobile purchases this holiday season
• MarTech Landscape: What are those DAM systems?
• IAB begins to address messaging segment with report, standards development
• Selling your agency, Part 5: The transition
• FAQ: Everything Facebook has admitted about its measurement errors
• Reimagine channel economics with a new vision for partner marketing

Search News From Around The Web:

Industry

• Forget AT&T. The Real Monopolies Are Google and Facebook., New York Times
• Google has reportedly stopped developing its own self-driving car, TechCrunch
• Google’s Head of Diversity Is Stepping Down, Inc.com

Local & Maps

• Google My Business Really, Really, Really Wants Your Photos – Will They Really Send You More Website Visits?, Mike Blumenthal
• Expedited Google My Business Verification Until Thursday, Search Engine Roundtable
• Google Earth API /plugin finally coming to an end, Google Earth Blog
• Introducing Yelp Data Management and Claiming through Moz Local, Moz

Searching

• Learning about the ho-ho-holidays with Google, blog.google
• Bing Begins Including Facebook Posts in Business Knowledge Panels, Search Engine Journal
• Google Won’t Alter the Holocaust-Denying Results For ‘Did the Holocaust Happen’, Gizmodo

SEO

• Google Says Only Site Owner Can See If They Have A Penalty; Not Third-Party Tools, Search Engine Roundtable
• How to Defeat 7 Common Problems for .edu Sites with A+ Content, Moz
• How To Structure Your Blog Content For Great Rankings, ProBlogger
• SEO Trends 2017: 42 Experts on the Future of SEO, Search Engine Journal
• The Relationship Between Marketing Automation and SEO, Search Engine Guide
• Yoast SEO 4.0: lightning fast internal linking, Yoast

SEM / Paid Search

• Guide to Google’s New Click-to-Text Extensions, 3Q Digital
• Video campaign management gets easier with AdWords Scripts, Inside AdWords

Search Marketing

• Updated release schedule for AdWords API, Google Ads Developer Blog