Topic: Search engine optimization

Google Shuts Down OrderAhead Local Restaurant Listings Hijackings

Seattle based GeekWire has written several articles about OrderAhead‘s fake restaurant listings SEO strategy, which has been turned back by Google. The company used dubious or unethical tactics to gain SEO advantage, creating fake restaurant sites and claiming Google+ pages to outrank and deceive both search engines and consumers. On one level this is just the […]

SearchCap: Google Buy Now, Cortana & Apple Coherent Navigation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Uber Teams Up With Baidu For HERE Maps, Apple Buys More Coherent Navigation HERE mapping unit could fetch more than $4 billion in new bidding war. When Google’s In Your Brain: […]

SearchCap: Google News, Transparency Report & BrightLocal Survey

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Online Reviews, Reputation And How To Become Super Credible Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Survey: […]

Survey: Consumers Prefer Mobile Browser To Apps For Local Information

In the larger context of Google and now Bing’s Mobile Friendly algorithm updates comes a new consumer survey from SEO firm BrightLocal. The data show overall that consumer expectations of mobile sites, even for local business owners, have grown significantly since 2013. While local businesses have alternative ways to be found in local search apps and […]

SearchCap: Google Right To Be Forgotten, YouTube Searches & Google Doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Give Yourself A Grade In AdWords Columnist Frederick Vallaeys shares his favorite tools and methods for evaluating your AdWords performance. Right-To-Be-Forgotten One Year Later: 70 Percent Of Requests Refused The most […]

SEO

SearchCap: Google Speeds Up The Web, Expedia Goes Emoji & Hreflang

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wanted: Session Ideas For SMX East Describe your “must see” topics and improve your odds of speaking by sharing your best session ideas with us. Google Testing Faster & Lightweight Mobile […]