SearchCap: Google Restaurant Delivery, Yelp Selling & Mobile Friendly Begins

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Mobilegeddon Is Beginning, Not Ending

  The Mobile Friendly Update has now “fully rolled out” according to Google, but columnist Bryson Meunier believes this is only the beginning.

• WSJ: Yelp Seeking A Potential Buyer

  Company’s market cap is $2.9 billion, a sale could fetch more than $3.5 billion.

• Google Adds Link To Place Food Delivery Orders, Make Doctor Appointments & More

  Shortly after Bing launched food delivery ordering through Bing Maps, Google does the same but adds appointment booking and other delivery options.

• 1, 2, 3… Smile! Say Hi To Search Engine Land On Instagram

  Sprinkle a little Search Engine Land into your Instagram feed.

• Content Marketing & SEO: The Bigger Picture

  Working to integrate your SEO and content marketing efforts? Columnist Trond Lyngbø discusses the benefits and challenges of marrying these two disciplines and explains how to succeed.

• Less than 90 Tickets Left for SMX Advanced – Register Now!

  Time is running out to register for SMX Advanced. With less than 90 tickets left, we’re certain to sell out again this year… the 9th in a row. Why does SMX Advanced sell out? The program: You’ll participate in expert-level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile […]

• For Google, Apps Are First-Class Citizens, So Take Advantage!

  Contributor Ian Sefferman discusses how you can help users to discover and re-engage with your app via Google search.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 1, 2, 3… Smile! Say Hi To Marketing Land On Instagram
• Facebook Introduces Deep Linking For Mobile App Install Ads
• Tempur-Pedic Mother’s Day Video Achieves Viral Success
• LinkedIn Introduces Analytics For Your Posts
• The Nagging Little Question Of Conversion Optimization
• Twitter Porn Causes Nielsen To Pull Promoted Tweet Campaign
• Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US
• HubSpot Q1 $38M Beats Estimates, Average Customer Pays $9.7K Annually
• Flickr Adds Smarter Search & Navigation Tools, Updates Mobile Apps
• Less than 90 Tickets Left for SMX Advanced – Register Now!
• Animate Your Social Media Marketing With GIFs
• Yahoo Adds Apple Watch Analytics To Mobile Developer Suite
• 6 Dos And Don’ts Of Client Relations For Paid Search (Or Any Digital Marketing Discipline)
• Google Study Exposes “Tangled Web” Of Companies Profiting From Ad Injection

Search News From Around The Web:

Industry

• Google has a bench system designed to keep valued execs in its confines and out of rivals’ reach, Business Insider

Local & Maps

• Exclusive: Thousands of rogue restaurant websites diverting customers to OrderAhead deliveries, GeekWire
• Recap: Bing Maps at //Build/ 2015, Bing Maps Blog
• Set foot on the world’s oldest island with Street View, Google LatLong

Link Building

• How to Target the Best Sites for Building Links to Your Content, Renegade Search

Searching

• Google Answers Link To Dead Bankrupt Company Pages, Search Engine Roundtable
• Google, Why Won’t You Let Me Forget My Divorce?, WIRED

SEO

• 3 Things I Learnt From Spamming Matt Cutts’ Blog, refugeeks.com
• Five Essential Steps to Removing a Google Manual Penalty, ProBlogger
• Google To Improve Mobile Friendly Algorithm Including Mobile Page Speed, Search Engine Roundtable
• Google Working To Improve Language Support For Search & Webmaster Tools, Search Engine Roundtable
• I Can’t Drive 155: Meta Descriptions in 2015, Moz
• SEO 101 Series: How to Create a Sitemap, Vertical Measures
• SEO Rules For a New Website Launch, thesempost.com
• The Smart Way to Update Your Site Without Hurting Your SEO, SEMrush Blog
• Why SEOs Should Focus on Google’s 498 Other Signals, Not Just Panda & Penguin, The SEM Post

SEM / Paid Search

• Ad groups in Yandex PPC: now in Yandex.Direct interface!, russiansearchtips.com
• Change to default filters within AdWords API Reporting, Google Ads Developer Blog
• Mother’s Day 2015 – Flowers & Gifts in Paid Search, AdGooroo
• Voting Begins For The 2015 Top 25 Influential PPC Experts, PPC Hero

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.