Topic: Search engine optimization

SearchCap: The Day In Search, February 2, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft adCenter Increases Ad Description, Adds Budget Widget & More Mobile Targeting Options Microsoft announced their January 2012 adCenter release update. The update includes three major additions to adCenter: (1) adCenter […]

SearchCap: The Day In Search, February 1, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: French Court Fines Google $660,000 Because Google Maps Is Free Google faces a $660,000 fine after a French court ruling that the company is abusing its dominant position in mapping by […]

StumbleUpon Kills Direct Links, iFrames Everything

Story Update: February 3, 2012 – StumbleUpon Responds To Concerns About Links & Iframing StumbleUpon, who happens to be one of the more popular and successful social media sites with over 20 million users (doubling from 10 million in about a year and a half), recently launched one of the biggest redesigns I can remember… basically […]

Google & Bing: We’re Not Involved In “Local Paid Inclusion”

It sounds great. A program that guarantees top listings for local searches on Google, Yahoo and Bing. An “officially approved” one in “cooperation” with those search engines. But it’s not so, say Google and Bing. The “Local Paid Inclusion” service launched officially today. The site’s home page pitches: Local Paid Inclusion is a Google, Yahoo […]

SearchCap: The Day In Search, January 31, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the […]

Link Building Tool Review: WordTracker Link Builder

This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]

SearchCap: The Day In Search, January 30, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yandex Joins Bing, Yahoo In Using Nokia-Navteq Map Data Russian search giant Yandex announced that it will be licensing data from Nokia-owned Navteq to offer better and more comprehensive maps coverage […]

Study: Reviews & Images Drive Clicks In Mobile

Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the Google Places app on the […]

Two Weeks In, Google Says “Search Plus Your World” Going Well, Critics Should Give It Time

Two weeks ago, Google launched Search Plus Your World. Since then, Google has faced strong criticisms that SPYW is making its search relevancy worse and favoring its Google+ social network too much. Not so, says Google search chief Amit Singhal. Most Google users are happy, Singhal said. Of course, Search Plus Your World isn’t perfect, he admits, […]

SearchCap: The Day In Search, January 27, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: David Beckham At Google, Google’s Moscow Office & Bing Bar In this week’s Search In Pictures, here are the latest images culled from the web, showing what people […]

SearchCap: The Day In Search, January 26, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Major Entertainment Groups Accuse Google, Bing Of Directing Users To Illegal Content Several major UK entertainment industry groups are accusing Google and Bing of directing searchers to illegal content, and have […]

Now Test Your Sitemaps Before Submitting Them To Google

Google has quietly added a feature to Google Webmaster Tools that allows you to test your sitemap files prior to submitting them to Google. Google’s Pierre Far confirmed that this is indeed a brand new feature built to help webmasters debug their sitemap files prior to submitting them. One of the most common complaints about […]

Google Panda 3.2 Update Confirmed

Google has confirmed reports of a Panda update with us. The company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so […]

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign

FairSearch.org, a consortium of companies that originally came together to oppose the Google acquisition of ITA and includes Tavelocity, Microsoft and TripAdvisor among others, has added several new members to its ranks and launched an anti-Google print-ad campaign. Entitled “Good to Know,” the ads seek to expose “truths” about Google and its alleged conflicts of […]

SearchCap: The Day In Search, January 25, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Revamps Submit Content Page Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page […]

Google Revamps Submit Content Page

Google has updated their URL submission tool page and redesigned their Submit Your Content page. The old URL which was at google.com/webmasters/tools/submit-url/ now returns a page not found (404) error. The issue with that is, Google should really use a 301 redirect because it ranks in the top position for [google webmaster tools] and [google […]

SearchCap: The Day In Search, January 24, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: How Much Does SEO Cost? How much does SEO cost? How much time do you have to discuss the various models and prices out there! However, a new survey sheds […]

SearchCap: The Day In Search, January 23, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? On Google’s Q3 2011 earnings call CEO Larry Page casually mentioned that Google had a mobile revenue “run rate” of more than […]

“Don’t Be Evil” Tool — Backed By Facebook & Twitter — Shows Google’s “Search Plus Your World” Can Go Beyond Google+

I’ve written that Google has plenty of public data to allow parts its new Search Plus Your World feature to be inclusive of rival social networks like Facebook and Twitter. Now, those networks are proving that true, through a new “Don’t Be Evil” tool that lets anyone leverage Google’s own results to see this. The tool […]

“Ask On Google+” Links Appearing In Google’s Search Results

The invasion of Google+ into Google’s search results continue. The latest Google+ification? Now Google’s encouraging people at the end of its search listings if they “Want to ask your friends about” what they were Googling. Want To Ask Your Friends? Tom Critchlow tipped me off to spotting this in his search results. I checked, and I found […]

SearchCap: The Day In Search, January 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing’s New Ad Campaign: Bing Is For #Doing Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting […]

Bing’s New Ad Campaign: Bing Is For #Doing

Bing is set to launch a new ad campaign this weekend that includes a subtle change from its previous messaging. Rather than promoting the idea of making decisions, the new campaign is about people doing interesting things and uses the slogan, Bing is for #Doing. More specifically, the new TV campaign focuses on winter sports […]

Google Webmaster Tools Adds Useful Download Options

Google webmaster tools data is helpful stuff, but has been somewhat tough to download and use. Last month, Google made things a bit easier by providing a Python script for downloading search query data (as this report isn’t available as of yet through the API). Now, they’ve added new download options that significantly add to […]

SEO

An Interview With A Google Search Quality Rater

Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers […]

SearchCap: The Day In Search, January 19, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Paid Clicks Up 34% While Cost Per Click Down 8% YoY Google just posted their Q4 2011 earnings resulting in a massive quarter but not meeting expectations of investors. In […]

SearchCap: The Day In Search, January 18, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s 5th “Doodle 4 Google” Contest Opens For K-12 Students Google has launched its fifth annual “Doodle 4 Google” contest, and this year’s version appears to be bigger than ever and […]

Google Slows Web Crawlers To Help Blackouts Sites

As you know, there are many sites going black to protest SOPA and PIPA. Google has already offered blackout SEO advice but they decided to take it one step further by slowing down their spiders today. Pierre Far from Google posted on his Google+ that Google is slowing down GoogleBot’s crawl activity to reduce the […]

SEO

SearchCap: The Day In Search, January 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s Co-founder Jerry Yang Resigns Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on […]

SearchCap: The Day In Search, January 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to […]

How To Blackout Your Site (For SOPA/PIPA) Without Hurting SEO

A number of websites are (or were) planning to “go black” this week while the U.S. Congress discusses issues related to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The website blackouts are part of a larger social media effort against the bills that our Greg Finn wrote about this morning […]

SearchCap: The Day In Search, January 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s SPYW, Kenya Imbroglios An “Ink Blot” Test For Google As Good Or Evil? I woke up this morning to discover some fairly outrageous allegations against Google in Kenya. Local search/directory […]