Topic: Search engine optimization

SearchCap: The Day In Search, February 20, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Googler Killer”, Cuil, Patent Applications Acquired By Google Googler Killer, Cuil, which launched in June 2008 and went defunct in September 2010, have had their patent applications acquired by Google. Bill […]

SearchCap: The Day In Search, February 17, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter? Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly […]

Google Panda Update Costs Demand Media $6.4 Million In 4th Quarter?

Demand Media posts $6.4-million loss in fourth quarter from the Los Angeles Times reports that Google’s Panda algorithm is mostly to blame for Demand Media’s $6.4 million loss in the fourth quarter of 2011. Demand Media released their earnings report last night, showing revenues up 15% year over year, but profits down from a positive […]

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Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry

The Dilbert cartoon above doesn’t speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the SEO will go ahead and “game the system” and […]

SearchCap: The Day In Search, February 16, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Showing Fewer Than 10 Results For Some Searches? It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or […]

Google Showing Fewer Than 10 Results For Some Searches?

It appears Google is testing showing fewer than the typical 10 web search results, in what might either be a test or possibly a bug. I spotted complaints in a WebmasterWorld thread where searchers were asking why is Google limiting the results for a search query on Google UK for bbc football, such as shown: […]

SearchCap: The Day In Search, February 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches […]

Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from […]

Two Google+ SEO Guides You Should Read

The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits […]

SearchCap: The Day In Search, February 14, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle Says Google Is Blocking Their Privacy Search Engine If you try to conduct a search at Scroogle, the portal that lets you search Google in private, Scroogle will tell you […]

Why The Wikipedia/Google Search Results Study Is Flawed

Many SEOs have been chatting this week about a recent study by Intelligent Positioning (first reported by Search Engine Watch) that showed Wikipedia ranks on Google UK for 99 percent of searches. Yikes, right? Wikipedia — more specifically, Google’s apparent love of Wikipedia — has long been a sore spot in the SEO industry, so […]

Developing A Global SEO Diagnostics Plan

A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols. I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is […]

SearchCap: The Day In Search, February 13, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’ By now, you may have already put Super Bowl XLVI in the history books. But let’s remember: this was the first […]

SearchCap: The Day In Search, February 10, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now, Mitt Romney Has A Santorum-Like Bing & Google Problem Perhaps Google may finally have to figure out a “fix” for Rick Santorum’s “Google Problem,” now that an anti-Romney site is […]

Now, Mitt Romney Has A Santorum-Like Bing & Google Problem

Perhaps Google may finally have to figure out a “fix” for Rick Santorum’s “Google Problem,” now that an anti-Romney site is making it appear that anyone can rank any protest page for any politician’s name. Bing has the same problem, but no one ever seems to care about that. Spreading Romney I was pretty surprised […]

Google Analytics Update To Organic Reports

As many of you know, organic traffic is auto-populated in Google Analytics reports using a default search engine list curated by Google. It is also possible to add smaller search engines manually into the tracking code snippet, using the _addOrganic method; but it’s nicer when Google does it for us. Every once in a while, the […]

Bing Now A Full Point Ahead Of Yahoo In Search Share — comScore

Today comScore reported January search share figures for the US market. We restrained ourselves this month, not posting on this subject before the official release, given the error that happened last time through one of the financial analyst firms and their early release of the data. Google gained share vs. last month. However, the big […]

SearchCap: The Day In Search, February 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]

SearchCap: The Day In Search, February 8, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Testing New Search Results Design Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the […]

Bing Testing New Search Results Design

Bing is testing a new design for the search results layout. The new design seems a lot cleaner, fresher and more organized compared to the older design. Jason Hart tipped us off listing out the key differences: Vertical tabs removed Top and bottom search boxes widened Search button icon changed Several links removed from header […]

Survey: People Largely Negative About Google’s Personalized Search Results

Last month, market research tool provider Ask Your Target Market surveyed 400 US adults about their attitudes toward personalized search on Google. The results were reported today in eMarketer’s email newsletter. We went back to the source to check out the survey and discovered that the majority of respondents expressed ambivalence or outright dissatisfaction about Google’s […]

Why Does Microsoft’s Bing Search Engine Hate Rick Santorum?

US presidential candidate Rick Santorum pulled off a surprise last night, winning caucuses and primaries in three states. So what’s with Bing listing an anti-Santorum web site first in its results in a search for his last name? Does Microsoft have some type of liberal agenda! Wait, you didn’t realize Rick Santorum has a “Bing […]

Interesting Quotes From Google’s Search Lead, Amit Singhal

Amit Singhal is the man who is responsible for Google web search. All the searches done on Google are technically under his watch. So when an interview was posted named The human search engine, where Mark Prigg from the London Evening Standard interviewed Amit Singhal, I got excited. The interview shares some insights into Amit’s […]

SearchCap: The Day In Search, February 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Did Super Bowl Advertisers Take Advantage of Search Interest? Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) […]

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Did Super Bowl Advertisers Take Advantage of Search Interest?

Over the past couple of days, numerous stats and figures have been published about how Super Bowl advertisers took advantage (or not) of social media this year. But commercials also drive people to search engines, which in turn (when things go right) can lead potential customers to advertiser web sites where rather than talk about […]

Google Still #1 Traffic Source For Most Of Top 30 Websites — Report

This may surprise no one: Google is the leading source of traffic for 23 of the top 30 websites. That’s according to Citi analyst Mark Mahaney in a document released yesterday to clients. Based on underlying comScore data, the report analyzes visits to the top five websites in several verticals: Media, Retail, Travel, Auto, Finance […]

SearchCap: The Day In Search, February 6, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]

Google Instant: Only On When Your Computer Can Handle It

As part of the January search update provided by Google – Google Instant has a new default preference. The new preference is to only enable it if your computer can handle it – otherwise, Google will disable Google Instant results. If you go to the search preferences it should say Google Instant is only enabled […]

Bing Webmaster Tools Adds Markup Validator

The Bing Webmaster Blog announced they have added a new feature to the crawl section named Markup Validator. To access this new feature, login to Bing Webmaster Tools and click on the “Crawl” tab. Then on the right side or bottom left side there is an option to click on “Markup Validator.” Duane from Bing […]

When Is the Super Bowl Start Time? The NFL Finally Gets It Right

Super Bowl 46 kicks off on February 5, 2012 at 6:30pm EST on NBC. Amazingly enough, I found this information by searching on Google and clicking on the second result: nfl.com. Amazing because every year, football fans flock to search engines searching for the start time, and until now, organizations like the NFL, the playing […]

SearchCap: The Day In Search, February 3, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types […]

Chrome’s Market Share Drops In January; Was It Due To Google’s Penalty?

After 17 straight months of gains in market share, Google’s Chrome web browser dropped 0.17 percent in January, and the company that tracks browser market share suggests that it’s because Google penalized Chrome after a botched sponsored blog post campaign. The figures come from Net Applications, which says it tracks about 160 million unique visits […]