Topic: Search engine optimization

Google: Ability To Block Sites From Search Results Will Return, But When?

The ability to block web sites from search results disappeared when Google’s new Search Plus personalized results format launched this week. Blocking was a feature added with great fanfare last year. Google says it will return, but the timing is uncertain. How Blocking Worked Previously, search results had a “Block All” link that appeared below them: Selecting […]

SearchCap: The Day In Search, January 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To Understand Google Favoritism, Think “If Google+ Were YouTube” Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done […]

To Understand Google Favoritism, Think “If Google+ Were YouTube”

Google’s favoritism of Google+ in its new Search Plus results is just the latest in the line of favoritism it has done with vertical search? It’s not, because Google hasn’t really favored itself with vertical search. It is favoring itself with Google+, and that’s why things are so disturbing. Vertical Search Is What Search Engines […]

Foursquare Launches “Personalized Search For The Real World”

Foursquare is introducing what it calls “personalized search for the real world” on its recently redesigned website. What that means as a practical matter is the introduction of the “Explore” feature, better keyword search and several new filters that enable users to drill down in search results. We can now, without hesitation, now call Foursquare […]

Google “Search Plus” Impact on Local: Limited So Far

Amid all the controversy that has erupted over Google’s new search personalization (Search Plus Your World), I’ve been doing local searches to see what if any impact it’s having on that arena. So far, in my unscientific query survey, the impact seems to be minor. Below are some examples where I toggle between personalized and […]

SearchCap: The Day In Search, January 11, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two webcasts next week: “The Buyers’ Journey,” and “Content, Freshness and SEO for Large Sites” Search Marketing Now will host two webcasts next week. On Tuesday, January 17, Christine Crandell and […]

December “Explicit” Search Numbers: Bing Now Ahead Of Yahoo

Last night I posted comScore December search market share numbers, based on a financial analyst report (one of several that came out yesterday or early this morning). The report incorrectly presented the search share numbers as follows. Those figures made it appear that Google had gained share at Bing’s expense. It was Yahoo that lost […]

Search Engines Should Be Like Santa From “Miracle On 34th Street”

That didn’t take long. In my coverage today about the new Google “Search Plus Your World” feature, I detailed how part of it gave hefty ammunition to claims that Google is abusing its dominant position in search. The anti-trust charges have now already started. Here’s the short story why. Imagine, Sending People To Other Stores! One of […]

The History Of Google Places, All On One Page

Maybe it’s my bias as a longtime fan/practitioner of local search and SEO. Or maybe it’s because I’m mentioned as one of the sources/contributors. But more likely it’s just that this is an important search reference document, and that’s why I think that anyone interested or involved in local search should know about it. David […]

Google’s Results Get More Personal With “Search Plus Your World”

Google’s search results are undergoing their most radical transformation ever, as a new “Search Plus Your World” format begins rolling out today. It finds both content that’s been shared with you privately along with matches from the public web, all mixed into a single set of listings. The change is live now, though not everyone will […]

2011: The Year Google & Bing Took Away From SEOs & Publishers

Increasingly over the years, search engines — Google in particular — have given more and more support to SEOs and publishers. But 2011 marked the first significant reversal that I can recall, with both linking and keyword data being withheld. Here’s what happened, why it matters and how publishers can push back if Google and Bing don’t […]

Google Announces “Megasitelinks,” Image Search Improvements & Better Byline Dates

Among several interesting new search tweaks in Google’s latest monthly recap is a project internally called “Megasitelinks,” along with improvements to Google’s image search tool, its detection of “byline dates” on web documents and much more. Google just began doing monthly overviews of its search changes in November, and this latest overview includes 30 tweaks […]

How Rick Santorum Is Making His “Google Problem” Worse

US Republican presidential candidate Rick Santorum made a surprise leap ahead to practically tie Mitt Romney in yesterday’s Iowa caucus results. Now people are searching to find out more about him and discovering THAT result which makes comedy show hosts like Jon Stewart giggle. But rather than blame Google (or Bing), as Santorum has in the […]

5 In-House Search Marketing Game Changers In 2011

Looking back on 2011, as always, there’s lots of change in the search engine marketing world! New ad products, new features and new media keep in-house online marketers ever on their toes to stay up on the latest and greatest opportunities in an increasingly complex field of online marketing. What were the most interesting and […]

Link Building Tool Review: Ontolo

Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series:  Ontolo Internet Marketing Tools The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since 2008. The tool is […]

Google’s Jaw-Dropping Sponsored Post Campaign For Chrome

Google, the company that has been fighting against paid links and “thin” content, seems to be behind a campaign that’s generating both on behalf of its Chrome browser. File this under “what were they thinking.” “This Post Sponsored By Google” Aaron Wall wrote about the campaign today at SEO Book, spotting how a search for “This […]

SearchCap: The Day In Search, December 29, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Costs Google $65,000 In France The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a […]

Google Instant Costs Google $65,000 In France

The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a search suggestion that had them labeled as being a “crook.” In the case of this French company, when you typed in their company name, Lyonnaise de Garantie it suggested at the […]

SearchCap: The Day In Search, December 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do Your 2012 Resolutions Include Increasing Conversion Rates? That’s a trick question. Of course the answer should always be yes. Hopefully your website conversions in 2011 have already resulted in a […]

5 B2B Search Engine Marketing Resolutions For 2012

With the holiday season winding down and 2012 just around the corner, it’s time to take a deep breath and get ready to plunge into the new year. When marketing teams get back from the New Year’s weekend, you can be sure that new found vigor and excitement will be in the air. For B2B […]

Google Sued By buySAFE Over Trusted Stores Program

TechCrunch reports a company named buySafe is suing Google over their Trusted Stores program, which Google launched in October. buySafe claims several strong things in this law suit: (1) Patent Infringement (2) Stealing proprietary business information (3) Pushing buySafe customers to switch to Google Trusted Stores (4) Google is trying to squash the company from […]

SearchCap: The Day In Search, December 27, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Most ‘Liked’ Search & Social Posts Of 2011 The social media experts who write for this column week in and week out don’t just talk – they walk the walk […]

9 New Year’s Resolutions For Link Building In 2012

Wow, it seems like only yesterday we were all obsessed with the first (of what became many) Panda updates (which was initially called the Farmer Update) from Google and the New York Times story on JC Penney’s Holiday 2010 foray into buying paid links. Oh, yeah, good times. But 2012 is now staring us in […]

SearchCap: The Day In Search, December 23, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Happy Holidays Logo: Dancing Christmas Lights & Jingle Bells For Christmas and the holiday season, Google has a new musical logo out that plays Jingle Bells and ends by […]

SearchCap: The Day In Search, December 22, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Blekko Expands: Bigger Index, More Slashtags & New Design Blekko is closing out 2011 with a round of updates that affect the search engine’s front- and back-end — both how it […]

For “Define An English Person,” Google Suggests The C-Word

I’ve seen some weird Google results in my time, but this one is pretty strange. Search for “define an english person” or some related queries, and Google brings up the Wikipedia page about the C-word in response. As spotted by Search Engine Roundtable, people were asking in Google’s help forums why various searches related to […]

The Most Popular SEO Posts Of 2011

If there’s one thing anyone can say about the state of search engine optimization (SEO) in 2011, it’s that this year certainly wasn’t boring. Barely two months in, on February 24, 2011 – we were first introduced to the now infamous Panda Update at Google. That story alone gave our expert SEO columnists and staff […]

SearchCap: The Day In Search, December 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]

Dear Congress: It’s Not OK Not To Know How Search Engines Work, Either

Did watching elected representatives debate SOPA last week without understanding some fundamentals of the internet rattle your nerves? Welcome to my world of watching the same thing happen about Google and search. In September, the US Senate Judiciary Committee’s Subcommittee on Antitrust, Competition Policy and Consumer Rights held a hearing called “The Power of Google: Serving Consumers or […]

SearchCap: The Day In Search, December 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy Saying that Google has a “special responsibility” to fight copyright infringement, the RIAA has issued a report card that scolds […]

RIAA Scolds Google, Wants Search Algorithm Changed To Fight Online Piracy

Saying that Google has a “special responsibility” to fight copyright infringement, the Recording Industry Association of America (RIAA) has issued a report card that scolds Google for not following through on promises to fight piracy. In a report card issued Monday, the RIAA takes a look back at four promises that Google made last year […]