How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Topic: Sephora
The AI visibility index: Which brands are vanishing from AI search?
Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge.
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Google to retailers: Use AI to win the longer holiday season
Holiday shopping now spans from October to January. Google urges retailers to tap AI tools for discovery and loyalty as impulse buys decline.
Google Ads adds loyalty features to boost shopper retention
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
How to rank for high keyword difficulty queries: A strategic guide
Understand what keyword difficulty means, how it’s calculated, and how to find SEO keywords you can rank for faster with smart competitive analysis.
Social search and the future of brand engagement
See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.
How to use AI to elevate social media campaigns
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
When to use branded and competitor keywords in PPC
Explore the benefits, drawbacks and best practices around using branded and competitor keywords in your PPC campaigns.
Webinars: A complete guide with examples
Webinars could be your best investment in content this year. Learn best practices for planning a webinar right and promoting it effectively.
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
The announcements position Google as the middle ground between shoppers and retailers.
New personalized, Shopping Actions-enabled Google Shopping debuts in France
Personalized recommendations and universal checkout are front and center in the update.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Scripts are rolling out in betaNov 7, 2018 by Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor […]
Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw on average 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
How The Sharing Economy Will Lead To The Growth Of Online Reviews
Marketing Land's Amy Gesenhues interviews Keynote Speaker & NYT Best Selling Author Bill Tancer for a preview of insights he will share about online reviews at SMX West in Silicon Valley, March 4, 2015.
Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits
To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […]
Google Helpouts: Help From Experts Backed By Google, Via Video, For A Price
Looking for some help? Providing answers has always been Google’s goal, and now it has a new way to do it. “Helpouts,” a way to pick people offering help via live video, for a price. People that are vetted, checked and backed by Google. Google shared the news of the new program today on its […]
Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
Today, Google is making public what several speakers at SMX East alluded to last week: local availability for Product Listing Ads. The latest iteration of Google’s wildly successful Product Listing Ads, which will be referred to simply “Local PLAs” in this article, are currently available to a select set of US based retailers such as […]
SearchCap: The Day In Search, August 16, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Power Of Facebook-Only Content And Contests Not only is it important to make sure your tabs are interactive, but you need to give users reasons to keep going back for […]
Updated: Google Reinvents Its Catalog Search As iPad App
Google has partnered with a variety of catalog merchants to launch its next-generation catalog search as an iPad application (with an Android version “coming soon”). The app launches with products from Anthropologie, L.L. Bean, Land’s End, Macy’s, Neiman Marcus, Pottery Barn, Sephora, Tea Collection, Urban Outfitters and Williams-Sonoma, among others. This isn’t Google’s first crack […]
Twitter Intros Ability To Target Promoted Tweets To Followers
As it continues to develop the advertising opportunities available on its service, Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately. The company announced the new […]