Instagram updates hashtag search to simplify account and post discovery
The platform rolled out the change to make it easier for users to find relevant accounts and posts in one place.
Topic: Social media marketing
TikTok publishes lead generation best practice guide
The Lead Generation Playbook offers advice on how to create effective forms, hooks, messaging and calls to action.
Meta will sunset CrowdTangle in August
Advertisers and publishers will need to seek alternative platforms as CrowdTangle will no longer be available after August 14.
LinkedIn now allows brands to sponsor any organic post
Businesses can now promote content from any user on LinkedIn with Thought Leader ads, as opposed to just verified employees.
TikTok launches Search Insights to help creators identify trending topics
Creators can use this information to adjust their content strategy based on what their audience is interested in to boost engagement.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
TikTok expands monetization opportunities and rewards for creators
The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement
13 ways SEO and social media teams can work together
Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.
Threads enables post-scheduling in live API pilot, plans to add analytics capabilities
The app is partnering with select third-party platforms on the first stage of live testing for its API, with more features on the way.
TikTok launches monthly trends round-up series, including content tips
TikTok's Trends Digest will advise brands and creators on tapping into trends to boost engagement.
How to identify and create content pillars that boost brand awareness
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
Instagram pilots background editing tool and in-stream ordering
Backdrop lets creators experiment with backgrounds, while 'Get Orders' is a simple, cost-effective way to boost sales.
How to use AI to elevate social media campaigns
Discover how brands like Coca-Cola, Wowcher, and Sephora use AI to boost engagement through personalized content, chatbots, and more.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Here’s why PPC now looks more like paid social and what it means
The lines between PPC and paid social advertising are blurring. Learn how to adapt your approach to an integrated paid media landscape.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
TikTok pilots 30-minute video uploads for select users
The longer video formats may create more opportunities for brands and marketers to purchase mid-roll ads, known for their higher completion and engagement rates.
Best of SearchBot: Create a social post for a vehicle recovery company
We ask Search Engine Land's SearchBot to create a Facebook post to drive conversions for a vehicle recovery company.
YouTube rolls out new Shorts editing tools
The new editing feature is currently only available on iOS devices but is expected to be rolled out to Android shortly.
TikTok is restricting hashtags in Creative Center
The functionality of some hashtag links has been disabled, potentially affecting the precision of trend popularity measurements.
TikTok launches new ad performance measurement tools
The platform's new Cross-Channel Partners and Lift Partners features offer deeper insights into the customer journey.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Instagram Ad formats: Best practices for effective ad creative
Increase engagement and results with Instagram advertising in 2024. Learn best practices for Reels, Stories, Carousel ads and more.
Why traffic declines despite solid rankings and what to do
Even top search rankings can't always stop traffic drops. Here's how to investigate root causes in search trends and new SERPs features.
How to do Instagram lead generation
Turn Instagram's huge user base into quality leads. Learn the pros and cons of organic, boosted, and paid Instagram lead gen methods.
Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
A human asks Search Engine Land's ChatBot to create 10 campaigns to encourage shoppers to visit a garden center. Here's the answer.
Threads now has its own version of hashtags
Meta's latest feature, dubbed "topic tags," introduces a fresh avenue for users to explore and discover brands.
X launches its ChatGPT rival: Grok
Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.
Meta to launch Threads in the EU within weeks
The news comes just days after X's biggest advertisers boycotted the platform.
The rise of Google followership: Unlocking visibility on Google’s surfaces
Learn how Google is expanding into a surface ecosystem and why followership matters for brand visibility today and beyond.
X’s key advertisers aren’t pausing campaigns – they’re walking away
Experts predict that the Elon Musk-owned platform will lose as much as $75 million in ad revenue by the end of the year.
TikTok launches new tool to help creators improve engagement
Creative Cards provide suggestions on how to create content that resonates more effectively with the TikTok audience.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Better, non-programmatic ways to go up the B2B funnel
Learn alternatives to programmatic advertising for B2B upper-funnel success and how to integrate high-quality channels into your media mix.
How to navigate SEO in a multi-platform world
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
SearchBot: Social media marketing expert
I’ve been “pre-prompted” as a social media marketing expert with expertise in social media strategy, content creation, advertising, analytics interpretation, influencer marketing, social media partnerships, or any social media-related queries. If you want to see my full context prompt and expertise, scroll down and you’ll find that information, along with some additional tasks you may […]