ChatGPT becomes a platform for apps – and maybe marketing
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.
Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
This new year will be the most exciting and dynamic time to be in SEO.
The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the Google Publisher Policies.
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Developers are now required to self-report to Apple on the data they collect from users. Very few will escape the new rules.
The visual elements created and utilized across your organization deserve a DAM solution as innovative as you are.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
Google says 94 billion apps were downloaded from Google Play last year.
In addition to new language support, Google has added customized settings, text-based queries & responses, device action functionality and more.
The move appears to be an attempt to broaden the device's utility and better compete with Google's search capabilities.
Welcome to our Online Advertising Glossary. Use it to cut through the jargon (and keep ahead of the competition).
It's early, but Google will soon need to rank Assistant apps, too.
The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo.
Cortana will be baked into a new smart speaker from Harman Kardon to be released next year, potentially the first of many Cortana-powered devices.
The virtual assistant revolution is ushering in the next era of search.
Personal navigation device (PND) and maps provider TomTom teamed up with independent mapping and local search company deCarta to offer developers an “end-to-end” alternative to Google Maps. The new joint offering provides connected mapping and navigation, local search and real-time traffic to enterprises and developers. Kim Fennell, CEO of deCarta, laid out for me last week the […]
I’m a big fan of independent mapping platform Recce. The company has created a unique, animated UI that’s very different from those offered by Apple, Google, Bing, Nokia/Here and Mapquest. That UI and all the company’s data are available to third party developers through an SDK. The SDK is available for both iOS and Android […]
Yandex announced this morning that it has acquired Israeli startup KitLocate. According to third-party sources, the deal was worth “several million euros.” Yandex will gain and maintain a presence in Tel Aviv though the acquisition. The chief virtue of KitLocate is that it can provide location to apps without using much power unlike GPS or triangulation, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: After Penalizing Interflora & UK Newspapers, Google Warns Against Advertorials After penalizing Interflora and UK newspapers Google has issued a stern warning that selling links on sites that pass PageRank can […]
Google has released its long-awaited map app for the iPhone. And it delivers all the expected features: voice-guided turn-by-turn navigation, traffic, public transit, Street View and so on. It’s better than Google Maps for Android because it has been built or rebuilt “from the ground up” and didn’t grow by accretion. The bottom line: it delivers. Yet […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s “Voice Assistant” Not Quite Siri-Smart But Most People Won’t Notice At Google I/O this week Google introduced spoken search results, which mimic Siri’s functionality on the iPhone. Siri had been […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Back to School Time: A Refresher Course on Writing Great Ads In this month’s column, we’ll take a quick refresher course on what goes into writing great ads and then we’ll […]
This summer Microsoft held a competition to promote and popularize its Bing Maps developer SDK and Map Apps. I was privileged to be one of the three judges who reviewed the finalists and voted on them across a range of criteria. The other two judges were Josh Lowensohn from CNET and Joe Francica from Directions […]
Yesterday at the Bing Search Summit in San Francisco I finally got my hands (for about 30 seconds) on a Windows 7 phone. It had a very slick interface, although that was about all I got to see. The point of the Microsoft event was to highlight Bing’s gains and momentum as well as show […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Goes The iPhone Steve Jobs, still on stage at WWDC 2010, the Apple developer event, just announced that Bing will now be a search choice for the iPhone — as […]
Microsoft announced today that app developers can now download the Bing Map App SDK and start building applications to submit to the Bing Map App Gallery. Developers can download the maps SDK at connect.microsoft.com/bingmapapps. Then once you start developing your apps, you can test the app in the new maps developer sandbox. Make sure to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s AdSense For Mobile (Apps) Becomes Gateway To Other Mobile Ad Networks Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third […]
Google announced that its AdSense for Mobile Apps program would start allowing publishers and developers to work with third party ad mediators. The significance of this is that ad mediators provide access to other mobile ad networks to optimize fill, performance and revenue. The other benefit is that it avoids having to work with SDKs […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Last night at CES, Yahoo made several related mobile announcements tied to its application Go and a new bid to become a mobile platform for third party publishers and developers. There are essentially three pieces to what Yahoo announced: Yahoo Go 3.0 (not yet live), an open mobile widget development platform for third parties, and […]
TechCrunch reports that social network Bebo launched its new Open Application Platform this morning in San Francisco. But the platform is an exact duplicate of Facebook’s platform, based on Facebook opening up the code to third-party developers. (Here’s the Bebo press release.) Bebo is part of OpenSocial, the competing Google initiative that also features MySpace, […]
Yesterday I wrote (with myriad contributions from Danny) a largely bullish overview of Android and the Open Handset Alliance (which sounds like a JK Rowling title, I admit). Now, on day two, the bears are coming out. The Wall Street Journal blogs that the “Google Phone” is “A Business-Tech Nightmare Waiting to Happen.” Wired says […]
“Facebook is the anti-MySpace” and “Facebook is a new type of “Web 2.0″ portal” are some of the things that were and are being said yesterday and today about the social network’s new “Facebook Platform” initiative. Basically there’s no direct search angle here but it’s an interesting and potentially important development. First, what is it […]