How to plan 2027 when traffic is down and AI won’t attribute
Traffic is down, attribution is broken, and the final budget meeting is in three weeks. Here's what to bring.
Topic: SparkToro
Your AI search visibility keeps changing: Here’s what to do about it
AI citations shift across prompts and platforms. Here's how to find the signal, reduce false alarms, and make better visibility decisions.
17 types of content marketing (and how to use them right)
Learn about the different types of content marketing, including blogging, video, podcasts, infographics and more.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
How to use SimilarWeb for SEO and content marketing
Want to get the most out of SimilarWeb? This in-depth guide will show you how to boost your SEO and content marketing campaigns with SimilarWeb.
The big winners and losers in U.S. website traffic over the past year
ChatGPT surged 48% while Bing fell 50% in U.S. traffic. See which sites gained, which lost, and what the latest data means for SEO.
3 SEO priorities to win organic traffic in 2027
Prioritize commercial content, make your best answers easy to extract, and build authority signals for organic and AI search visibility.
25 creative ways to find new content ideas
25 easy ways to find LOTS of new content topic ideas, including tools and strategies.
DTC LLM visibility: A case study on how vertical authority wins AI mentions
See how Knix beats bigger brands in AI search – and six strategies DTC brands can use to build authority, earn citations, and boost LLM visibility.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Community signals are AI’s largest third-party source
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
LLM prompt tracking: How to monitor generative AI prompts more accurately, and with more context
Today, prompt tracking works well but it doesn’t give you the full picture. Learn how to make your prompt monitoring work better for you.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
How to estimate the traffic impact of SEO fixes
A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.
Google zero-click searches hit 68% in early 2026: Study
Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
The new playbook for localized AI search optimization
Learn how to influence the reviews, citations, and third-party mentions AI search engines use in local business recommendations.
Why AI adoption may look bigger than it really is: Data
AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data.
The search everywhere optimization pyramid: How to build visibility before search
Your buyers already have a shortlist before they reach Google. Here’s how to influence the conversations that put brands on it.
How to reverse-engineer LLM brand visibility and why it matters
Learn how to analyze AI outputs, uncover visibility gaps, and strengthen your brand’s presence to appear in LLMs and AI search results.
Why AI visibility starts before search and ends with citations
Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite.
LinkedIn Ads on a budget: How one playbook drove sub-$10 CPL
A real-world experiment shows how content depth, timing, and targeting can lower CPCs and improve lead quality in LinkedIn campaigns.
AI is squeezing marketing agencies from both sides
Agencies embraced AI to cut costs, but clients did the same. Now expectations are rising, budgets tightening, and value under scrutiny.
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
AI assistants now equal 56% of global search engine volume: Study
Mobile apps drive most activity as ChatGPT, Gemini and others push AI discovery to 45 billion monthly sessions, new analysis finds.
Retire these 9 SEO metrics before they derail your 2026 strategy
Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead.
How to create a persona GPT for SEO audience research
Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews.
AI recommendation lists repeat less than 1% of the time: Study
AI recommendations vary widely, even when prompts are identical. New data shows intent is consistent, but position tracking is mostly noise.
Google searches per U.S. user fell nearly 20% YoY: Report
Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
7 hard truths about measuring AI visibility and GEO performance
From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why.
How vibe coding is changing search marketing workflows
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
Modern link building is about relationships, not transactions
Link building success now depends on genuine relationships and earned publicity, not transactions. Learn how to build links that build trust.
Black hat GEO is real – Here’s why you should pay attention
AI-driven search has enabled large-scale manipulation. Here’s how it happens, what Google’s doing, and why best practices still win.