12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Topic: SparkToro
Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google's properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Beware of anti-SEO studies that misguide your marketing strategy
Explore compelling counterarguments and data-driven insights on the role of search in an integrated marketing strategy.
Unpacking Google’s massive search documentation leak
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.
HUGE Google Search document leak reveals inner workings of ranking algorithm
The documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more for ranking.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
7 ways to use generative AI in PPC
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
How to use fan-driven marketing to foster brand love
Why investing in brand love and emotional attachments may be the best marketing investments that your brand can possibly make.
A tale of two snippets: What link attribution in SGE tells us about search
More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.
Do your SEO and PPC teams need upskilling or reskilling?
Marketers who don’t upskill or reskill in this new era of search will discover their competitors are two steps ahead.
7 top enterprise SEO tools compared: A comprehensive evaluation
An in-depth look at seven tools used by enterprises for content optimization, technical SEO, and reporting and analytics.
Forget link building, think link earning
Here's why SEOs should move on from building links, how link earning works and the results you can generate with a new backlink approach.
This day in search marketing history: January 30
Jumpshot shuts down, plus: Google publishes featured snippet guide, Universal Search expands, local reviews in Google search and more.
Link juice: Is it the new snake oil of Google SEO?
Should you reject any SEO advice mentioning "link juice"? Here's a look at the term's origins and why you shouldn't completely dismiss it.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent.
How to ensure influencers help your SEO campaigns
Here are the most common challenges – and solutions – to help you get the most SEO value out of working with influencers:
Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Google unveils multimodal search, new SERP features; Thursday’s daily brief
Plus, the case for zero-party data as we approach the end of third-party cookies.
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge.
A new way to approach your PPC personas: Learning from the sales process to limit waste and accelerate ROI
By splitting your personas into buyer types, you'll have more targeted messaging and higher conversions.
Moz acquired by iContact, subsidiary of J2 Global
Organic search and email marketing are some of the most powerful marketing channels brands have, so it will be interesting to see how Moz and iContact integrate.
The big Google zero click debate; who is right?; Friday’s daily brief
Also we covered new Search Console features, Google Ads types and Microsoft Ads controls.
Changes are afoot, and this time they’re going in the right direction; Tuesday’s daily brief
Plus, register for SMX Create
Zero-click Google searches rose to nearly 65% in 2020
Efforts to regulate Google aren’t making a dent. And, the pandemic may have resulted in greater overall search volume, but zero-click searches may rise even further as people become more mobile.
More Google Ads changes and SERP fluctuations; Thursday’s daily brief
Plus, hop on Twitter trends
What would it take for new search engines to succeed?
Neeva and You.com seek to pick up segments of users overlooked by Google, and with shifting user preferences and increased governmental scrutiny, there might be an opportunity.
What is SEM?
Search Engine Marketing (or SEM) is a type of marketing where you focus on improving the performance of a site in search engines, through SEO or through paid search. SEM is often used by many people to mean Paid Search advertising only. However, this is incorrect and simply came about because of historical reasons (in […]
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Should Google not trust links in all guest blog posts?
Google has said again that links in guest blog posts should be nofollowed.
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now?
Move is ominous for all companies "aggregating and anonymizing" user behavioral data for third party sale.
How verticalization and zero-click will impact local search in 2020
In the coming year it will be interesting to see how Google balances the priority of verticalization against the growing popularity of Google Maps as the first choice among searchers.
Google search results eye candy: How users navigate search features and what it means for SEO
Search behaviors are changing as users "ping pong" their attention across search results pages.
Misquoted and misunderstood: Why many in the search community don’t believe the WSJ about Google search
Search is complicated. The WSJ appeared set on seeing that complexity through a conspiratorial lens.
Rand Fishkin on optimizing for and against Google
The search veteran discussed how Google is entering new markets and what brands can do to insulate themselves.
Content accuracy is not a ranking factor
Google’s Danny Sullivan explained that its systems rely on topic relevance and authority to rank content.
Google verticals, machine learning and no-click searches expected to have the biggest impacts on SEO
Survey also finds that SEOs think government investigations are least likely to impact the industry.