Topic: Stephan Spencer

Is Chasing AuthorRank A Waste Of Time For SEOs?

On June 7, 2011, Google announced support for a new type of markup called the Authorship Tag. This was the rel=”author” tag. It did not take long before the speculation started — when would Google start using data from this new tag to impact rankings? The industry took to referring to this concept as AuthorRank. […]

SMX Advanced 2013 – From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO

From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Presentations from SMX Advanced, June 2013 Get your geek on as we dig into hardcore code implementations of Schema protocol, RDFa, GoodRelations, Facebook Open Graph markup used by leading Internet retailers and content publishers in a variety of competitive industries. Panelists will demonstrate […]

SearchCap: The Day In Search, June 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: DuckDuckGo Passes 3 Million Searches, Just 8 Days After Hitting 2 Million Another week, another traffic record in the alternative search engine space. DuckDuckGo (DDG) tweeted this morning about its latest […]

SMX Advanced 2011 Video: Mega Session: SEO Vets Take All Comers

Mega Session: SEO Vets Take All Comers Presentations from SMX Advanced, June 2011 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/advanced11/ppt/Mega-Session-SEO-Vets-Take-All-Comers.flv 364 264] Moderator: Danny Sullivan, Search Engine Land Speakers: Alex Bennert, In House […]

SearchCap: The Day In Search, June 20, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Automated Tweeting Pros/Cons, Deleting PPC Keywords & More Another busy week of discussion last week on our sister site, Sphinn, with more than a third of the published […]

SMX West 2011 Slide Video: Ask The SEOs

Ask The SEOs Presentations from SMX West, March 2011 You’ve heard the lingo: PageRank sculpting, duplicate content penalties, canonical tags, sitemap structure, nofollow… and most recently a lot about the potential impact of Google Instant. In this session, you can ask questions and get direct answers from engineers from Google, Microsoft and the other search […]

SearchCap: The Day In Search, March 14, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Says Activity Levels Are Soaring With the five-year anniversary of the first tweet approaching, Twitter says user activity is soaring. In a blog post that details tweet and account activity, […]

3 Important Ecommerce Trends To Watch

The web is shifting rapidly, again. Search has seen accelerated growth over the last two years, at a quicker clip than any time over the last ten. This has been fueled primarily by innovations at Google. However, Bing is also pushing innovation rapidly and was cited by Google CEO Eric Schmidt as, their “biggest problem” […]

SMX East 2010 Slide Video: Ask The SEOs

Ask The SEOs Presentations from SMX East, October 2010 Some experts say content is king. Others maintain that acquiring quality links is the killer ranking factor. Still others swear by bleeding-edge SEO techniques that run the risk of drawing penalties and having sites banned by search engines altogether. In this no-holds-barred, all-questions-welcomed session, you’ll get […]

SearchCap: The Day In Search, October 28, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Microsoft Records Their Q1 2010 Earnings, Bing Takes Loss Again Microsoft announced their Q1 2010 fiscal earnings with a 25% increase in revenue, $16.20 billion for the quarter ended Sept. 30, […]

SMX Advanced 2010 Slide Video: Mega Session: SEO Vets Take All Comers

Mega Session: SEO Vets Take All Comers Q&A Session from SMX Advanced Seattle, June 2010 This PowerPoint-free panel is made up of veteran search engine optimization experts taking questions on SEO issues. Put your biggest challenges to them and come away with solutions. [flv:https://searchengineland.com/video_assets/adv10/ppt/MegaSessionSEOVets.flv 364 264] Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Alex […]

SearchCap: The Day In Search, January 12, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Docs Adds Files Storage, AKA GDrive The Google Docs blog announced a new feature that allows you to upload files and share those files with friends, co-workers and colleagues. Google […]

Netconcepts Acquired By Covario

Netconcepts, a Wisconsin-based SEO company, has been acquired by San Diego’s Covario, Inc. Many of you know the name Stephan Spencer, he is the Founder and President of Netconcepts. Wanted to wish Stephan and the whole Netconcepts team a huge congrats from us. Here are some quotes from the press release: “With the acquisition of […]

Five Ways To Amp Up Holiday Shopping Season Results

Despite indications that the U.S. economy is starting to turn around, low consumer confidence will undoubtedly have an impact on retail sales this holiday season, making every consumer’s online search, browsing and buying experience more critical than ever. The challenge for online retailers is not only to get shoppers to your site, but keep them […]

Golden Twitter Nuggets & Takeaways From SMX East

I took a lot of notes at SMX Toronto earlier this year and posted them in this column as Golden Nuggets From SMX Search Analytics. Looking back at them now, the evidence undeniably reinforces my memory of how much I learned, and I’m glad to say that three days at SMX East this week was […]

SEO

SMX West 2009 Video: Training the Company on SEO

In House: Training the Company on SEO In-house SEO isn’t easy, and often short staffed. In this session, you’ll learn how to bring in an SEO novice and work with the entire development team to help you execute SEO campaigns. [flv:https://searchengineland.com/video_assets/west09/Training-the-Company-on-SEO.flv 364 200] Moderator: Jessica Bowman, Founder, SEOinhouse.com Speakers: Rand Fishkin, CEO, SEOmoz Dave Lloyd, […]

SEO

SMX Advanced: Black, Blue, And Read All Over

Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]

SMX West Interviews: Now In Video

Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!

You’d Be Wise To “NoFollow” This Dubious SEO Advice

For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in a recent […]

SEO

Looking For Generation Google Panelists

At our SMX West conference later this month in California, we have a special session I’m really looking forward to: Generation Google: A Talk With Today’s Teens. I thought it would be fun to let the audience ask some teenagers about how they use search engines and what they think of the search space in […]

SEO

Search Friendly CMS Does Not Equal Search Optimized One

Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, […]

A Survival Guide to SEO & Wikipedia

“Who knows about Wikipedia?” asked Neil Patel. “Everyone,” he answered. And this is exactly why the session “Wikipedia and SEO” was completely packed at the 2007 SES New York show. Moderated by Danny Sullivan, the panel featured Neil Patel, Co-Founder of ACS, Stephan Spencer, Founder and President of Netconcepts, Don Steele, Director of Digital and […]