How Model Context Protocol is shaping the future of AI and search marketing
MCP transforms AI from static responders to active agents, reshaping SEO, brand visibility, and how LLMs connect content with users.
Topic: Structured data
Unlock the power of organization schema: A simple step-by-step guide
Learn everything about organization schema, how it improves SEO, boosts visibility in search results, and how to implement it correctly on your website.
How AI-powered search is reshaping SEO (and what to do about it)
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
Microsoft Bing/Copilot use schema for its LLMs
Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Why SEO is still key to visibility on search, social, and AI platforms
No matter where people search – Google, social media, or AI-driven platforms – visibility starts with smart optimization.
SEO isn’t just 10 blue links anymore
SEO has outgrown the traditional blue links — and so should your strategy.
When and how to use knowledge graphs and entities for SEO
Learn when using entity-based SEO strategies can give you an edge – and how to implement them without wasting effort.
Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here's how to optimize for both AI and search engines.
Google adds member pricing beta type to Merchant listing pricing structured data
Google also clarified the priceType property for active prices, sale prices, strikethrough prices, and member prices.
AI optimization: How to optimize your content for AI search and agents
To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.
SERP Checker
Understand what’s really driving SEO success. Analyze SERP features, AI Overviews, CTR, and competitors with Semrush’s SERP Checker—free to try.
Optimizing LLMs for B2B SEO: An overview
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building.
Does schema still matter in AI search?
Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.
Free Keyword Difficulty Checker
Analyze keyword difficulty in seconds with our free Keyword Difficulty Checker. Plan your SEO and PPC campaigns with accurate, actionable data.
Top 6 technical SEO action items for 2025
Prepare for 2025 with technical updates that optimize website resources, enhance visibility and boost SEO performance.
11 essential SEO elements you should be tracking
Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.
Google Search to drop Sitelinks Search Box
This does not impact sitelinks but will impact the search box sitelinks feature.
How to evolve your organic approach for the rise of answer engines
Advance your SEO strategy in a world where AI-powered answer engines are reshaping organic search and driving zero-click results.
Key Google Search Console metrics to monitor every month
Refine your analysis techniques by learning how to effectively track technical SEO metrics in Google Search Console.
Google adds support for sale pricing and priceType property
Google said this makes it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center.
Google Search may now use OG title for title links
Google added a 9th source that Google Search may use for title links.
Link building + technical SEO + CRO = the perfect SEO strategy
Discover how you can stay ahead when old strategies begin to fail.
Google streamlines product listings via website crawl
Google is making it easier for merchants to surface product listings across its surfaces through automated 'website crawl' feeds.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Search fixes issues with Site names not appearing for internal pages
This has been an issue since last December but Google said it still needs to reprocess your page for the issue to be resolved.
Structure, consume, learn and retire: Google’s pattern of learning
Google's cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.
Google structured data carousels (beta) clarified for summary pages
Google also added the feature availability for this carousel beta.
How schema markup establishes trust and boosts information gain
Learn how schema markup offers a potential cost-saving solution for Google while establishing trust in your content and improving visibility.
Google adds 3D model markup for product structured data
Now when you have multiple images, this markup can help Google known which image the 3D image references.
Google Search Console recipe rich result report adds two new properties
Google added recipeInstructions and recipeIngredient and thus you may see an increase in warnings for recipe items.
A technical guide to video SEO
Discover advanced SEO techniques for video content, including self-hosting versus YouTube embedding and fool-proof indexing checks.
Google adds support for product variants and clarifies return fees
The new product variants has three new properties; hasVariant, variesBy and productGroupID.
Debunking common Google E-E-A-T misconceptions
Learn why Google doesn't use author bios and other assumed E-E-A-T elements for search ranking and what they may actually use.
Google revamps SEO Starter Guide to focus on a starter audience
The Google SEO starter guide also has been significantly cut down and shortened. Here's what's changed and why.
Google says search result snippets primarily come from page content, not other sources
Google removed references to rich results the snippet control help document.
New Google Search vacation rental rich result
This new vacation rental structured data comes with new Search Console and Rich Results reports.
9 SEO tactics for the holiday period
Here are tips to optimize your site for more organic visibility, website traffic and conversions this holiday season.
Google Search Organization markup adds name, address, contact information, and other business identifiers
Google has updated the Search Console and Rich Results test reporting to support these new additions.
Google adds reports for learning video rich results
The reports are within Google Search Console's performance report, where you filter by search appearance.