Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
Topic: Structured data
From SEO to GEO: How marketing leaders stay visible in AI-driven search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
Google’s Danny Sullivan: SEO for AI is still SEO
AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that will make you successful in the long term.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
Entity-first SEO: How to align content with Google’s Knowledge Graph
Align your content with Google’s entity understanding pipeline. Learn how to optimize pages, schema, and NLP signals for semantic precision and visibility.
How to create answer-first content that AI models actually cite
AI favors answer-first sites like Reddit and Wikipedia. Learn how to structure and optimize branded content that LLMs actually cite in their responses.
The true cost of reactive SEO (and how to escape it)
Reactive SEO drains time, visibility, and growth. Learn how to shift from firefighting to foresight—and build a proactive SEO strategy that compounds results.
Google AI Overviews: How to remove or suppress negative content
AI Overviews can surface harmful content. Mitigate it by boosting brand signals, improving E-E-A-T, and reinforcing trustworthy information.
Google shipping and returns policies in Search Console or using new markup
You don't even need a Google Merchant Center account to add this information anymore.
How to build authority when no one knows you yet
You don’t need fame to earn trust. Build authority from zero with clarity, proof, and consistency that earn audience and algorithm confidence.
Google to remove more search features including practice problems, nutrition facts, nearby offers and more
Google said these features "aren't being used very often and aren’t adding significant value to users."
Blogging, AI, and the SEO road ahead: Why clarity now decides who survives
AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.
The agentic web is here: Why NLWeb makes schema your greatest SEO asset
Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder — powering smarter discovery and visibility.
Optimizing for ChatGPT Shopping: How product feeds power GEO
Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.
Semantic SEO: How to optimize for meaning over keywords
Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher.
Organizing content for AI search: A 3-level framework
Google's FastSearch and RankEmbed reveal why clarity drives AI visibility. Here's how to strengthen the signals that count.
The global E-E-A-T gap: When authority doesn’t travel
Search and AI systems demand more than global reputation. Scale E-E-A-T with local expertise, trust signals, and structured authority.
Schema and AI Overviews: Does structured data improve visibility?
A head-to-head schema experiment uncovers whether well-implemented structured data gives pages an edge in Google AI Overviews.
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Google Knowledge Panel: What it is and how to get featured
Want your brand to stand out in search? Learn how the Google Knowledge Panel works, who qualifies, and how to boost your chances of getting one.
Image optimization for SEO: A complete guide for beginners
Don’t let images slow you down. Learn how to optimize images for faster load times, better rankings, and improved accessibility in search results.
Seize the AI search opportunity with site health
AI search is redefining visibility. Proper site health ensures your brand is ready to be discovered, understood, and recommended by AI systems.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
The ultimate Shopify SEO and AI readiness playbook
Shopify sites leak SEO value by default. Fix structural flaws, boost performance, and get ready for AI-powered shopping.
Programmatic SEO: Scale content, rankings & traffic fast
Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target long-tail keywords, and dominate SERPs with smart systems.
44 Best ChatGPT Prompts for SEO
Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with ready-to-use prompts built for SEO pros in 2025.
ChatGPT for SEO: Boost rankings & automate workflows
Discover how to use ChatGPT for SEO—generate content, streamline audits, and improve rankings with AI-powered insights and automation tips.
What is organic search visibility? How to measure and improve it
Learn what organic search visibility means, why it matters for SEO, and how to track and boost your site’s visibility in Google SERPs using proven strategies and tools.
SEO vs. GEO: What’s different? What’s the same?
Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and AI-driven platforms.
Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
The ultimate Google Search Console guide: Everything you need to know
Learn how to use Google Search Console to monitor site performance, fix indexing issues, and boost your SEO rankings with this step-by-step guide.
Confessions of a PPC-only agency: Why we finally embraced SEO
SEO used to feel like guesswork. Not anymore. Here’s how a PPC-first agency turned it into a performance machine.
Google to drop support for several rich result types to simplify the search results page
Specifically these will no longer be supported; Book Actions, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Schema markup: What it is, how to use it, & real-life examples
Schema markup helps search engines understand your content. Learn how structured data improves SEO, enhances visibility, and powers rich results.
Google adds loyalty programs support to organization structured data
This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data.
How multimodal discovery is redefining SEO in the AI era
Multimodal discovery blends voice, visuals, and AI insights. Learn how to evolve your SEO to meet the demands of this new search era.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
IndexNow helps with faster indexing of product updates and shopping ads
Plus, Amazon and Shopify both now support IndexNow.