How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Topic: Taco Bell
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Local keyword research: Boost local SEO with the right terms
Discover how to uncover high-impact local keywords that drive foot traffic, leads, and visibility. Dominate local search with smarter SEO targeting.
Reddit pilots new tools to help brands boost engagement
Businesses that sign up for the Reddit Pro trial will have access to AI-powered insights, enhanced performance analytics, and more.
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying authenticity?
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren't being answered.
Why search queries and location data could trump polling as political tools in 2020
Location intelligence will be used to identify and target voters, and predict election results.
SearchCap: Google fact checks, Ask.com privacy bug & SEO winning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google expands fact-checking effort to all searches worldwideApr 7, 2017 by Danny Sullivan Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get […]
10 big changes with search engines over my 20 years of covering them
Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he's been writing about it.
SearchCap: Google green ad label, HTTPS migration & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: HTTP to HTTPS: An SEO’s guide to securing a websiteApr 14, 2016 by Patrick Stox Despite the numerous benefits of switching to HTTPS, many SEOs and website owners have not done […]
SearchCap: comScore Search Share, RetailMeNot Google Panda Free & Bing Ads Enhanced Sitelinks
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Right To Be Forgotten: Google Tells Europe It Won’t Scrub Global Index European privacy regulators continue to push for an extension of The Right to Be Forgotten (RTBF) to the entire […]
SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Groupon Pages Part Of Company Evolution Into Local Search Site Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid […]
SearchCap: Remove The Sitelinks Search Box, Renaming Google AdWords Columns & Google Analytics Treemaps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in […]
SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Drops, Google+ Circle Count From Authorship In Search Results Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the […]
SearchCap: The Day In Search, April 3, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Fixing Reverse DNS GoogleBot Verification Google has confirmed that there are some GoogleBot useragent spiders not properly passing verification protocol. Savvy webmasters noticed that GoogleBot over the .249.70.0 /24 IP […]
SearchCap: The Day In Search, March 28, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IE8 Users Don’t Get Forwarded To Google Secure Search At the moment, users of IE8, still the most popular version of the Internet Explorer browser worldwide, are being sent to unsecure […]
SearchCap: The Day In Search, October 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Microsoft’s FY2014 Q1 Earnings Report Includes 47% Growth In Search Ad Revenue Yesterday’s Microsoft FY2014 Q1 earnings report showed the company generated $18.53 billion in total revenues, with 47 percent growth […]
Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013
We hear a lot about how TV viewers often multitask with a second device, followed by evidence such as Twitter hashtag activity and Facebook likes. While we absolutely flocked to Twitter in droves yesterday during the game, we also did had search engines at the ready to provide us with those #infiniteanswers Amy Poehler was […]
SearchCap: The Day In Search, February 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Results Get Localized & Personalized The idea of “normal” search results died a little more today, as Bing has begun delivering personalized listings depending on a searcher’s location or past […]
SearchCap: The Day In Search, November 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.