SearchCap: Google Drops Authorship Images, Updated AdWords Auction Video & App Indexing For All

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Drops, Google+ Circle Count From Authorship In Search Results
  Google’s John Mueller announced they are making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Google said that the “click-through behavior on this new less-cluttered design is similar to the previous one.” […]
• Google Bringing App Indexing To All Android Apps
  Among the numerous announcements at the Google I/O developer conference this morning, Google said it was expanding its app indexing program to all Android apps and developers. App indexing allows for deep linking of app content from mobile web search results. Previously, Google had only been indexing selected apps, although the program has been steadily […]
• Now You Can Apply AdWords Conversion Settings To Goals Imported From Analytics
  The ability to import goals from Google Analytics into AdWords just got even more useful. Now you can tailor them to your paid search objectives by adjusting the conversion settings on each imported Analytics goal and transaction within AdWords. Flexible conversion counting, customized conversion window and editable conversion values can now be applied to any […]
• Why AdWords Dynamic Search Ads Work Better Than You Think
  I have a confession: I used to hate Dynamic Search Ads. I’m sure some of you still do. For my part, I had used them unsuccessfully in a couple of accounts and decided they were no good. It wasn’t until a few months ago, when I saw this awesome presentation from Matt Umbro at SMX […]
• VIDEO + SLIDESHOW: No, SEO Is Never Dead…It’s Just Trying To Be
  Even though Google needs SEOs and SEOs need Google, the search giant continues to make our jobs more challenging. The strategies and tactics that work for search and users has radically changed and yet there are still constants and will continue to be many opportunities for resourceful SEOs. In this presentation, veteran search marketer Marshall […]
• New: Google My Business iOS & Android Apps
  Google announced they have released a mobile app for the new Google My Business. In summary, Google My Business is the new unified interface designed to make life easier for local businesses as well as brands to be better found within Google. The apps were released for iOS and Android and enable business owners with […]
• 13 Reasons Branded PPC Campaigns Are Beneficial For B2B Brands
  Branded PPC campaigns are a difficult concept to swallow for many marketers. Why would someone pay for a branded term they already (and will always) rank first for in organic search? In the B2B world, paying for terms surrounding your brand can yield numerous benefits. Here are the top 13 reasons you should consider building […]
• Google Updates Its AdWords Auction And Ad Rank Video For The First Time Since Revising The Key Formula
  Along with an overview on Quality Score factors, this week, Google released an updated video on the AdWords auction and Ad Rank, the scoring system used in each auction that determines the order in which ads appear. Chief Economist at Google, Hal Varian, who has been starring in these videos since at least 2009, is […]
• The Inevitable Happened: First Company Provides “Right To Be Forgotten” Removal Service
  Now that the European Courts have given its citizens the “Right To Be Forgotten” in major search engines, the inevitable has happened — a brand new business model built on removal requests has taken shape. In response to the EU giving individuals the right to request Google remove URLs from its European search results, Reputation […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Google’s Android Wear Watches Now Available From LG & Samsung
• Yahoo Enters Viewable Impression Market With Prime View
• Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month
• Android: Now More Than 1 Billion Active Users Per Month
• Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car
• Get To Know: Taco Bell CMO Chris Brandt
• How Blacklists Ruin Christmas For Email Marketers
• How Universal Analytics Is Different And What You Should Be Doing Now
• Tablets Vs. Smartphones: Online Engagement Patterns Present Opportunities
• VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing
• YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature
• The Power Of The First Follower: Analyzing The Viral Spread Phenomenon
• Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps
• Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy
• VIDEO + SLIDESHOW: The Place Of Humans In Local Marketing

Search News From Around The Web:

Industry

• 3 Questions Microsoft’s Cortana Must Answer (MSFT), fool.com
• Google’s Road to Total Web Domination, State of Digital
• Kenshoo Hires Brand And Agency Vet Doug Chavez To Help It Transcend Search, Ad Exchanger

Local & Maps

• Google My Business Drops Top Search Queries Over Privacy Concerns, Search Engine Roundtable
• Google Promoting My Business from the Front Page, Mike Blumenthal
• Local strategy: every tool at your disposal explained, Branded3
• Why My Business Means The Future Of Search Is Local, Webpresence

Link Building

• 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign, Search Engine Watch
• How to Write a Press Release that Entices the Media, BruceClay.com

Searching

• Huge Titles in Google Mobile Search, Google Operating System
• New Features Ahoy!, Yahoo Answers
• Tables in Google Knowledge Graph Cards, Google Operating System
• Wednesday Search Challenge (6/25/14): What do these cameras do?, SearchReSearch

SEO

• Rival IQ Launches New SEO Analytics Feature, blog.rivaliq.com
• 7 Content Rules to Succeed in a Post-Panda 4.0 World, SEMrush Blog
• Analyzing 11,555 Questions Asked by SEOs: The Moz Q&A Meta Study, Moz
• How to Overcome Four Tough SEO Business-Building Challenges, ISOOSI Blog
• The Content Marketing Formula for International SEO, digitalthirdcoast.net

SEM / Paid Search

• How to Optimize Your AdWords Enhanced Campaigns In 5 Minutes, PPC Hero
• How to Use Google’s Auction Insights without Getting Caught in a Shootout, RKG Blog

Search Marketing

• Audience-Based Targeting Through RLSA, SearchAi
• E-commerce Cleanup: How I Increased Search Clicks by 380%, SEMrush Blog