SearchCap: Google Mobile Usability Reporting, Flash Warnings Expand & Groupon Pages

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Groupon Pages Part Of Company Evolution Into Local Search Site

  Depending on your viewpoint, Groupon’s new Pages offering is either a helpful new tool for local business owners or a bid by the company for more search exposure and a new way to gain sales leads. Indeed, it probably qualifies as both. Groupon stresses Pages’ value for business owners (SEO, reputation, social engagement) but there are […]

• 4 Reasons Your Search And Display Ads Are Getting Fatigued

  You invest a lot of time into your paid search campaigns, but how much is spent on refreshing your ad copy? Columnist Frederick Vallaeys, along with his guest David Greenbaum, discuss how to overcome ad fatigue for maximum impact.

• Google Mobile’s Flash Warnings Now Rolling Out To More Languages

  In July, Google began labeling the mobile search results that had results from Flash enabled sites with mobile warnings. The warning cautioned mobile users from clicking to the site, by showing a notice that reads: “Uses Flash. May not work on your device. Try anyway | Learn more.” That warning is rolling out to more […]

• When Big Brands Fail With Local SEO

  Large, multi-location businesses are poised for local search success, yet it often eludes them. Contributor Jared Del Prete provides some solutions to common roadblocks.

• Mobile Usability Reports Come To Google Webmaster Tools

  Google announced a new feature available in Google Webmaster Tools this morning for tracking your mobile usability issues. The new report is named the Mobile Usability report and it is available at google.com/webmasters/tools/mobile-usability within Google Webmaster Tools. The tool will show you common usability issues with your mobile site, so that you can fix them […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Oral Roberts University Marries Social Media With Outdoor Ads For #HeadedtoORU Campaign
• Google Releases iPad Version Of The Official Google Analytics App
• Google My Business App Gains Review Alerts, Ability To Respond To Reviews
• Taco Bell’s New Mobile App Breaks Into Top 25 Chart, After Social Media “Blackout” Stunt
• Twitter & IBM Announce Partnership To Bring Data Insights To Enterprises
• The Definitive Guide To The Digital Display Ad Ecosystem
• Wojcicki Says 50% Of YouTube’s Traffic Now Coming From Mobile Phones & Tablets
• Apple’s iAd Makes Biggest Expansion Yet, Now Available In 95 Countries
• Best Practice Pros: How LinkedIn Manages Its Email Programs

Search News From Around The Web:

Industry

• Industry Experts Respond to SEMPO’s Code of Ethics Plans, The SEM Post

Local & Maps

• No map is an island: Introducing a connected JavaScript Maps API experience, Google Geo Developers Blog
• Quebec Woman Wins Lawsuit Against Google For Street View Of Her Breast, huffingtonpost.ca

Link Building

• 5 Ways to Obtain Penguin-Proofed Links, SEMrush Blog
• Historic Index Update, Majestic Blog
• Turning Broken Links to Your Site into Powerful Links with Ahrefs Broken Link Checker, Ahrefs Blog
• What If You Didn’t Recover From A Penguin Attack, The SEM Post

Searching

• Search Challenge (10/29/14): See anything odd about these sites?, SearchReSearch

SEO

• 20 SEOs Share The Scariest Moments of Their Careers, Ahrefs Blog
• Google News Publisher Center Gains Support France, Italy, Germany, Spain & 21 Countries, Search Engine Roundtable
• The All-In-One Mobile SEO & Design Checklist, BruceClay.com

SEM / Paid Search

• PPC Account Structuring and Campaign Building in Excel, PPC Hero
• SEMrush Debuts Product Listing Ad Analytics and Reports, SEMrush Blog

Search Marketing

• It’s Time to Treat Content as Part of the User Experience, Moz
• Top Spenders, Top Keywords in U.K. Paid Search, Adgooroo