Google’s target bidding shake-up: Why PPC marketers have been here before
Reva Minkoff explored Google’s target bidding changes and why lessons from a decade ago could help PPC marketers adapt.
Topic: Target CPA
Google explains what advertisers should expect from Smart Bidding changes
Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable.
Google Ads appears to separate Target CPA and Target ROAS bidding strategies
Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers.
Google Ads brings back Target CPA and Target ROAS naming
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Microsoft Advertising simplifies automated bidding setup
Microsoft is simplifying bidding by consolidating performance targets into streamlined automated strategies while keeping key controls intact.
When to restructure your Google Ads account – and how to do it right
Google Ads accounts don’t collapse overnight – they erode. Here’s how to spot the tipping point and rebuild before performance tanks.
Your guide to Google Ads Smart Bidding
Stop letting Smart Bidding run wild. Control and optimize it for better conversions, smarter spending, and real performance gains.
Everything you need to know about Target CPA bidding
Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.
tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding
Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won't find yourself scrambling for a strategy.
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will be bundled in the next few weeks, but existing campaigns will continue to function as usual.
The Google product reviews update was big, just not big for everyone; Wednesday’s daily brief
And, no, tCPA and tROAS aren’t going away.
Target CPA and Target ROAS will be bundled with other Google Smart Bidding strategies
Advertisers are still able to use tCPA and tROAS, but later this year, these options will only appear with Maximize Conversions and Maximize Conversion Value, respectively.
Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions
See the projected impact of making bid or budget changes in your campaigns that use these smart bidding strategies.
Bing Ads debuts Target CPA, Maximize Conversions smart bidding strategies
A campaign only needs a minimum of 15 conversions within the past 30 days to be eligible for either of the new bidding strategies.