Why frontloading your ad spend usually backfires
Launching with a bigger budget doesn't guarantee faster growth. Here's how to build momentum without wasting spend.
Topic: The Trade Desk
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Netflix ads tier hits 40 million subscribers
Netflix also has plans for an in-house advertising platform and is now partnering with Google on ad sales and tech.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
Disney announces Google partnership as it expands ad platform
Marketers using Google’s Display & Video 360 and The Trade Desk can now access ad inventory on Hulu and Disney Plus through DRAX.
Instacart ad revenue up 18% at $871 million
CEO Fidji Simo described Instacart as 'the best advertising platform' and credited its success to shoppable display and video ad formats.
How Georgia-Pacific uses retail media networks to reach customers
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
How to use PPC advertising to attract top talent in any industry
Discover how PPC ads can support talent acquisition, help your company capture passive candidates and stand out as an employer of choice.
Google Ad business faces breakup after being charged with EU antitrust violations
Google may be forced to sell part of its ads business after the EU charged the search engine with antitrust violations.
Walmart’s retail media network: What advertisers need to know
As Walmart's dominant physical footprint runs toward digital, it's crucial to pay attention to the opportunities available to advertisers.
Walmart is now selling ads on TikTok, Roku, and Snap
The retail giant's partnership with social and CTV platforms is an eye opener for advertisers and brands.
Why I’m glad third-party cookies are dying
Third-party cookies have never been a good way to demonstrate value – not value as most businesses define it, at least.
Microsoft Advertising adds brand safety with IAS partnership
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Ad industry groups launch effort to push for addressable media standards
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms.
SearchCap: Adwords retired, SMX Advanced recap, Smart Campaigns launched & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Home and Chromecast device currently offline Jun 27, 2018 by Barry Schwartz Google can only respond “sorry, something went wrong, try again in a few seconds” at this moment to […]
SearchCap: Google AMP ads, political ad laws & keyword cannibalization
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to […]
SearchCap: Improving link equity distribution, recent Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 AdWords copywriting hacks Sep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black […]
SearchCap: Advanced analytics, fake listings on Google Maps & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 hot trends in advanced analytics Apr 11, 2017 by Digital Marketing Depot Marketing data is everywhere. With so many new consumer touchpoints – from chatbots, to in-store beacons and virtual […]
SearchCap: Bing Ads Editor updates, local ranking & SEM accounts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Editor now supports Enhanced CPC, exports to create expanded text adsMar 24, 2017 by Ginny Marvin Version 11.9 is now available. SEM account management: Part 3 — How to […]
SMX West 2011 Slide Video: Cousins To Paid Search
Cousins To Paid Search: Display, Contextual, All In The Family Presentations from SMX West, March 2011 While the search engines are best known for the text ads they display on search result pages, they also offer a wide variety of other ad formats (display, video etc.) that are displayed on thousands of partner sites all […]
SearchCap: The Day In Search, August 10, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot On Sphinn: Using Excel For SEO, Paid Links, Link Building Strategies & More Every day, your peers in the search industry are reading and voting on articles that are shared […]