How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
Topic: TikTok Shop
Top 4 ecommerce trends for 2026
Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.
How to build search visibility before demand exists
Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building.
Google opens Shopping Ads to physical goods subscriptions
Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.
How to use TikTok Creator Search Insights to find content opportunities
Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok's Creator Search Insights.
Ecommerce advertising: Strategies to drive online sales
Learn top ecommerce advertising strategies for 2025. Discover how to boost ROI with paid search, social ads, retargeting, and performance marketing.
TikTok advertising: A comprehensive guide
Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.
SEO beyond Google: Building your brand on Reddit, Quora, TikTok and more
Essential insights to diversify your brand’s online presence, expand your reach and engage with audiences on key platforms.
How TikTok and YouTube’s ecommerce push redefines the search journey
These social platforms disrupt traditional search with shoppable content and social commerce features. Here’s how ecommerce brands can adapt.
TikTok unveils 5 new advertising tools
TikTok introduced Smart+, GMV Max, PETs, Conversion Lift Studies, and Out of Phone: Retail to help brands drive stronger results.
TikTok partners with Amazon for in-app shopping
TikTok's Amazon integration offers advertisers a direct path from viral content to purchase, potentially revolutionizing social commerce strategies.
Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google
Learn about the "new SEO" – search everywhere optimization and how to adapt your strategy beyond Google to optimize for other platforms.
TikTok debuts AI-powered ad automation tools
The AI-powered ad tools and automation capabilities will help brands with centralizing ad creative and measurement, scriptwriting, and more.
Advertisers react to ‘underwhelming’ Google Marketing Live 2024
Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok.
How to reach new audiences with multi-platform search advertising
Expand your paid search strategy across TikTok, Pinterest, YouTube, Reddit and Instagram to reach more customers and build your pipeline.
How SEO grows brands: The science behind the service
SEO is an investment in brand growth, not a short-term ROI play. Learn how SEO boosts brand availability and acquisition of new buyers.
TikTok ‘planning to rival Amazon with major U.S. expansion’
The platform is reportedly planning to grow its ecommerce business tenfold across the U.S and Latin America.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Search, social and retail: The future of digital brand experiences
Explore the interdependence of search, social, and retail media and why embracing it is key to delivering a holistic brand experience.
TikTok Shop tests visual search feature
Users can take a photo or upload an image to find and buy products. But advertisers seem underwhelmed by TikTok Shop so far.
TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise.
TikTok Shop launches in Beta
TikTok subscribers will be notified of the new beta program via email.
PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more
If you thought it was going to be a dull year, you were wrong. Here’s a look at the most significant changes and most important PPC updates that happened in 2022.
TikTok has launched an in-app ecommerce feature
The app is trying to compete with Amazon with a new feature now available in the US.
TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings.
TikTok abandons plans to bring shopping to the U.S.
Short clickable live-streamed QVC-style videos proved to be very lucrative in China, but it looks like that’s just about how far they'll go.
Harry, yer a [reporting] wizard; Monday’s daily brief
Plus, how to overcome pretty much any SEO issue and see results