Topic: Toyota

PPC

What Toyota’s Crisis Can Teach Us About Managing PPC Campaigns

It is absolutely stunning that Toyota is embroiled in such a serious quality crisis. Toyota’s well-earned reputation for quality is legendary and is the envy of carmakers worldwide. Their quality control principles and methods are taught in leading business and engineering schools everywhere. In spite of all that, Toyota’s quality problems are now the subject […]

AOL’s List Of Lists – Top Searches 2009

AOL has weighed in with a heavy hitting list of 2009’s top searches in the categories below. AOL’s top searched celebrities for 2009 michael jackson robert pattinson rihanna farrah fawcett kim kardashian megan fox jon and kate miley cyrus patrick swayze natasha richardson Oh, Edward. Patrick Swayze should roadhouse you from heaven. It surprising that […]

Wikipedia As A Website Usability Role Model

For all its faults, Wikipedia has a lot to teach us about usability. Here are three things that Wikipedia does right that I think websites should emulate to better engage users, boost time on site, and hopefully lead to more conversions. Summary sections Wikipedia offers summaries at the top of its feature-length articles. While I […]

Live Blogging Yahoo’s Product Call

I will be living blogging Yahoo’s product call, so please check back here for frequent updates. 2:00pm: Title of the introductory slide is “Connecting You To What Matters Most”. 2:04pm: Still waiting to begin, not sure what the delay is. 2:06pm: The conference room manager said she is still trying to find the presenter, if […]

What Yahoo Buzz Tells Us About Ourselves

I love Yahoo! Buzz. Always have. I loved it in its first incarnation (think Google Zeitgeist) and I love it now, in its current form. And not just because I work inside the big Purple Palace, mind you, but rather because it tells me everything both delightful and horrifying about myself in one concise web […]

SEO

SearchBiz: Facebook-Twitter Talks Fail; Yahoo Loses On Kelkoo; Google To ‘Take Over TV’ & More

Here’s our lead story in 140 characters: Facebook buying Twitter=fail. Allthingsd.com says $500m stock offer too low. Twitter unsure about selling. Talks over, but FB may try again. The longer version for those not active in microblogging: Facebook recently came up short in a serious bid to buy Twitter. Kara Swisher at allthingsd.com says Facebook […]

SEO

Yahoo’s Poor Ad Targeting & Thoughts On Google-Yahoo

Previously, I wrote of how Yahoo’s recent press day proved disappointing to me. Time for part two of that: how the Google-Yahoo ad deal is supposed to help Yahoo. Oh, it might, but not for the reasons Yahoo put out — the idea it would somehow get advertisers it was missing. More about that below, […]

Building Referral Links While You Sleep

Most webmasters have two goals for their online businesses: to be financially successful and to be self-sustaining. Ideally, webmasters want to be fully established and top of mind so the business they have supplies all the business they need. A sweet scenario if you can get it, but the reality is, you have to work […]

Google: Not American’s Most Admired Company (But Almost)

FORTUNE magazine released its America’s Most Admired Companies of 2008 list, and guess what? Google was not rated number one. Hard to believe? Well, they did make number four. Apple took the top position, which doesn’t surprise me since everyone I know is buying Macs, even oureditor-in-chief, Danny. Google ranked at number four while Microsoft […]

Japan Backing Device-Specific Search Tech To Compete With Google

Japan to fight Google search dominance from the Financial Times covers Japan’s continuing efforts to subsidize new generation search technologies tied to gadgets and hardware, in part to be competitive against US-based search companies like Google. From the report: The Japanese project is comprised of 10 partnerships, each tasked with a specific next-generation search function. […]

SEO

Google Ranked “Most Powerful Brand”

Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on the survey’s own methodology of earnings times a “branded multiplier.” The top 10 global brands are: