Pinterest shares algorithm insights as it shifts focus to non-engagement signals
The platform warns that relying too heavily on engagement signals to rank content can result in a poor user experience.
Topic: University of California, Berkeley
How to avoid search marketing burnout
Learn the signs of burnout and explore proactive techniques to safeguard your mental health as a search marketer.
User experience is the difference between mediocre and next-level search marketing
A positive user experience is the now and the future of helping your target audiences get things done while meeting your marketing KPIs.
Labor Day Google doodle marks holiday honoring the American workforce
Today's Google logo has been switched out with a doodle depicting men and women at work.
SearchCap: Google+ Authorship, Bing Mobile Problem & The New Foursquare App
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Right To Be Forgotten” To Blame For Removal Of 50 Wikipedia Links From EU Search Results According to a release today from the Wikimedia Foundation, 50 links to its Wikipedia site […]
eBay’s “Paid Search Is Ineffective” Study Gains Buzz And Skeptics, Again
By claiming that paid search is largely ineffective, eBay has attracted a lot of attention and buzz with media outlets repeating the findings. Anyone who isn’t familiar with eBay’s history of throw-it-at-the-wall-and-watch-what-happens paid search advertising strategy may be able to take the company’s final release of a report that first made the rounds last year […]
On Easter Google Honors The Life Of Cesar Chavez With Logo
If you visit Google today, on Easter Sunday, you will see a logo for Cesar Chavez. Cesar Chavez, who died in 1993, would have been 86 years old today. He is most well known for his work as a Latino American civil rights activist. He was also co-founder of the National Farm Workers Association and […]
Live Blogging The FTC Workshop On Journalism & The Internet
I’m at the FTC’s “Journalism & Internet Age” Workshop in Washington DC today, where we’re expecting addresses from Rupert Murdoch and Arianna Huffington, along with Josh Cohen of Google News and a variety of panels. I’ll be on one of those panels later today. I’m going to do a big live blog of things I […]
SearchCap: The Day In Search, September 30, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Get More PPC Traffic For Less Money Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad […]
Report: Most People Don’t Want Online Tracking Even If It Means Relevant Ads Or Savings
Get ready marketers: a credible new report with sweeping implications from the University of Pennsylvania and UC Berkeley is likely to be the nail in the coffin of self regulation of online advertising. Specifically I’m talking about behavioral targeting, which largely concerns online display advertising but does marginally touch search at Yahoo and Google. The […]
SearchCap: The Day In Search, August 31, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Still No. 1 Search Engine On Earth; Search Activity Way Up, comScore Says Search activity around the world jumped 41 percent between July 2008 and July 2009, and Google remains […]
SearchCap: The Day In Search, June 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internet Explorer 6 Forces Bing As Default Search Provider It appears that Bing is overriding the default search provider set by users of Internet Explorer 6. Several IE6 users have complained […]
Study: Google Tracking 88% Of Domains In Study
A new study published by graduate students at University of California, Berkeley showed that Google is the leading footprint on the top 100 sites in their study. As you can see from the chart below, Google Analytics was found on 81% of the top 100 sites, while DoubleClick (owned by Google) was in second place, […]
Los Angeles & Southern California Fire Maps: October 2008 Edition
Southern California is ablaze with wildfires once again, including one I can see out my window in the Newport Beach foothills. Trying to keep track of where they are. Here’s a guide to maps of current fires and place you can expect future ones to be posted. NOTE: For the latest fires, see this fire […]
SearchCap: The Day In Search, September 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google’s Hal Varian Expounds The Virtues Of ‘Data Democratization’
Hal Varian is a UC Berkeley economics professor now on leave at Google as its Chief Economist. In that latter capacity Varian waxes poetic on the Google Blog about the “democratization of data” in the internet era. The essence of his post is that volumes of relevant data, and tools to analyze and make sense […]
Search Life Meets Real Life — Tell Me Your Thoughts!
I was thrilled when I got invited to speak at Chris Pirillo’s Gnomedex event happening in Seattle this August 21-23. Gnomedex is legendary to me, and to present at it — well, wow! Plus some nervousness, which I hope this post will help with. I’m looking for some thoughts on my topic of "Search Life […]
Mapping The Southern California Fires
Looking for information about wildfires in Southern California and across the California in general? This page will guide you to what you’re looking for. NOTE: Since this article was originally written, there have been many other fires on a seasonal basis. The original story is below. For the latest fires that may have brought you […]
Google & IBM Team Up On ‘Cloud Computing’ Research
Google announced they have teamed up with IBM to “provide hardware, software, and services to augment university curricula and expand research horizons.” Google and I.B.M. Join in ‘Cloud Computing’ Research from the New York Times explains the two companies are building out a ‘cloud computing’ environment to help students obtain the technical training required to […]