In the first installment of this series, Total Search Marketing, Part 1, I wrote about the eConsultancy research showing that natural search (SEO) was the most frequently used online marketing tactic for lead generation. Yet, most marketers put the bulk of their search marketing budget into paid search. Many of these marketers felt their company […]
Google has offered the capacity to search real estate listings for a long time. For example, when entering queries such as “homes for sale in San Francisco,” a “one box” result used to show pull-down menus for “location” and “listing type.” Activating these boxes would then lead into a specialized “Google Base” screen that allowed […]
I’m in London today for Live Search’s Executive Symposium, designed to educate key thought leaders, company executives, and others about what Microsoft is doing in search and what’s happing in search generally. I’ve twittered the morning sessions, which were interesting and full of stats. Below, the raw twitters. If time allows, I might clean this […]
The Wall Street Journal reports that IAC, parent of Ask, is preparing to launch a number of startups after its spin off of some of its traditional media properties. Among the new sites is RushmoreDrive, a niche search engine targeting African Americans. What’s interesting is its demographic approach to search.
Since the advent of “blended” or “universal search” last year across the major engines, there’s been ongoing discussion and speculation about its impact on user behavior and search marketing. Gord Hotchkiss last year wrote extensively about how blended search (on Google) has in fact shifted the user focus from the so-called “golden triangle” at the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Perhaps the perfection of Yahoo’s vertical strategy is its new blog-inspired site Shine. It’s a broad mix of content from publisher partners such as Hearst Communications, Rodale, and Condé Nast. It also aggregates and links to third party content and is encouraging users to blog on the site. Unlike Yahoo content-specific sites like Food, Shine […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The first day of SES NY is now complete. Here is the live blogging coverage I found throughout the day for the event. I’ll add any new coverage to tomorrow’s recap.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Health is one of the “strategic consumer verticals” that Microsoft has identified and is an important consumer and advertiser category for all the big search engines and portals (Google is soon to launch Health after delays). There’s also Steve Case’s much-hyped Revolution Health. (WebMD is the category leader according to comScore.) However, one of the […]
As the Google LatLong Blog reports, Google has added a new “show search options” link beside the main search box in Google Maps. This is a very interesting development for several reasons. It’s a pull-down menu that allows you to narrow or expand results for the same query and more easily discover non-traditional content in […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
It’s just over a half-year since Google launched Universal Search, its method of blending results from its own various topically-focused or “vertical” search engines. Since that time, the system has evolved. In particular, Google Universal Search now fills more than just 10 spots on the page, while shopping and blog search results are among new […]
Eurekster started life in 2004 as a “personalized search engine” for consumers. How ahead of its time the company was. The idea was to provide a layer of “social search” results on top of the general results. In late 2004 the company announced a partnership with Friendster, then the hot social network, for social search […]
Today kicks off the first day of SES Chicago, while tomorrow will be the first day of PubCon Vegas. Here is a recap of the coverage I found for the sessions at SES Chicago. Tomorrow we will post both SES Chicago and PubCon Vegas recaps in one post.
This has been a remarkable year. After years of no real dramatic evolution in search, the third generation finally arrived. Google calls it Universal Search, and I’ve been tending to say “blended search” as a generic name for the change that’s now hit all the major search engines. But in doing the agenda for our upcoming SMX West conference, a […]
Gary Price spotted that Microsoft has added a new “more” tab to the Live Search home page, exposing some Live Search specialized search engines that haven’t been promoted from the home page since last month’s relaunch of Live Search.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As part of its push into four strategic vertical search segments, Microsoft has unveiled “HealthVault,” which aims to be part medical search engine, part repository of personal data and health information that can be selectively disclosed to doctors and other interested parties. Mary Jo Foley has considerable detail on how it will work. Of course, […]
Compete and Nielsen show Microsoft gaining search share over the summer, while comScore and Hitwise show the company losing share. Regardless of these numbers, however, Microsoft is confident that the search engine it’s reintroducing tonight in conjunction with its Searchification event will be a substantial improvement of the current version of Live search. Vanessa Fox […]
Google’s Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly timely that this week’s guest columnist […]
In the increasingly popular category of “people search” much-anticipated new search engine Spock launched with a public beta today. It’s running very slowly this morning and so it has been challenging to use. However Spock joins a growing list of “vertical” engines focused on the segment such as Zoominfo, Wink, Pipl, WikiYou, PeekYou and several […]
This morning at 5 am US Pacific time there was a magnitude 4.2 earthquake in the Oakland, California hills where I live. Danny found the earthquake by doing a search on Ask simply for “earthquakes.” The example highlights the value of Ask 3D, the inclusion of more “vertical” structure in search results, and how the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Ask.com Takes Lead In Designing Display Of Search Results by Walter Mossberg of the Wall Street Journal reviews Ask.com’s new 3D look. Mossberg gave Ask.com great reviews, comparing Ask.com’s three-pane approach to Google’s Universal Search approach. Mossberg said Ask.com “took greater strides” than Google with their user interface. The new Ask.com user interface makes for […]
If you can believe it, Marchex has simultaneously launched more than 100,000 local and vertical search sites representing over a billion pages. The move is probably unprecedented outside of a search index. In May 2006, Marchex acquired local search site OpenList and has used its technology assets and methodology to enable this launch. Before this […]
“Local Search” has been defined as search on Internet yellow pages and mapping sites. But it can equally be defined as a process by which consumers use the Internet for research to help them make offline buying decisions. In that sense it has very broad implications across a range of online categories and vertical segments. […]
Google is undertaking the most radical change to its search results ever, introducing a “Universal Search” system that will blend listings from its news, video, images, local and book search engines among those it gathers from crawling web pages. The new system officially rolls out today for anyone using Google.com and searching in English. Not everyone will see it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Soon, Google will quietly begin changing the way it blends news results and standard web search results, co-mingling links to news sources and web pages if your search terms are relevant to current news events. The new format will replace OneBox news links that have normally appeared at the top of a search result page, […]
QueryCat is a search engine that is designed to search frequently asked questions, and they claim to have the largest database of these, by using the Alexa web crawler. They have apparently indexed over 2 million questions and answers (though this information isn’t on the website) which is a fair number. I tried lots of […]
Back in December 2002, Google launched its long expected product and shopping search engine. It was called Froogle, a combination of “frugal” and “Google.” Just over four years later, Froogle is finally losing its cutesy name for something more descriptive — to become Google Product Search. It will also gain a cleaner interface, as well. […]
Is local search a microcosm of general search or is it the ultimate vertical? I’ve had this debate with a number of people over the past couple of years. Ask’s CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: