SearchCap: The Day In Search, April 1, 2008

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  How to Make Your Content ‘Submit Worthy’
  “Why won’t anyone submit my content to Digg? My competitor is always on Reddit but my stuff gets ignored!” Sound familiar? Well here’s how to put an end to your woes and ensure your content is submit worthy. In order to be successful on social media news and bookmarking…
• 
  Google Maps Now With “Send To Garmin”
  There’s “send to car” and “send to TomTom;” now there’s “send to Garmin” (GPS devices). As with TomTom devices Google Maps and routing can now be sent directly to Garmin personal navigation devices….
• 
  Defining Link Building Best Practices
  There are plenty of business processes where the development of a set or list of “Best Practices” makes really good sense. But what about link building? Is/are there a core set of link building best practices that really work? Fourteen years of link building for 1,000+ clients indicate to…
• 
  Search Engine ChaCha Expands Mobile Service To Include Voice Input
  Human-powered search engine ChaCha launched in late 2006 to somewhat mixed reviews. It sought to entice users to search with expert guides in real time via IM chat windows. It also offered algorithmic search but the human-guided search was the hook. The concept was great but the practical experience was…
• 
  SMX West Interviews: Now In Video
  Mike McDonald and the team from WebProNews did an awesome job covering our SMX West show in Feburary with video interviews. They’ve been posting these slowly over the past weeks, and they’re all up now here. Below, I’ve also assembled them into our own all-in-one page. Check them out!…
• 
  April Fools 2008 : The Search Industry’s Recap
  Happy April Fools Day! April Fools can be a fun but scary day for news reporters like myself. On one hand, we get to make up stories and fool people into thinking they are real. On the other hand, we have to determine which news stories are real and which…
• 
  Microsoft’s $1 Million Guarantee Program To Win Searchers
  Microsoft executives, worried that the plan to acquire Yahoo for an estimated $40 billion might not happen, have hatched an alternative plan that might bring about success over Google at a much cheaper cost. To win in search, Microsoft may pay people not to use Google. And pay a premium,…

Search News From Around The Web:

Business Issues

• CareerBuilder, Facebook in job ads venture, Reuters
• Google hires black lobbyist to appease black Congress members, Valleywag
• DoubleClick, Google Top Web Ad Market, Wall Street Journal
• OurStage Announces Strategic Partnership with AOL Music, AOL Corporate
• Will Vertical Search threaten Google?, E-Consultancy

Local, Maps & Mobile

• Deploying Goog411, Official Google Research Blog
• Google Maps Record Failure Update- Health Improving, Mike Blumenthal

Link Building

• Inline links detectable has bought links, David Naylor

Microhoo

• Yahoo shares get a dose of Miracle-Gro, News.com
• Microsoft Decides Not To Bid Against Itself; No To Price Rise on Yahoo: Report, paidContent.org
• Microsoft Unlikely to Raise Yahoo Offer, Wall Street Journal
• More on MicroHoo: Irritated Investors! Angry Arbs! Zen Microsoft?, AllThingsD
• Yahoo not holding back new initiatives with Microsoft bid pending, Seattle Times

Paid Search & Contextual

• How to set up an alternate ad for AdSense, JenSense
• Google AdWords Ads on Apple iPhone, Search Engine Roundtable
• UK Google AdSense Publishers Payment Delay, Search Engine Roundtable
• Increase pay per click conversions & ROI by including a price in your ad, Jennifer Slegg

Searching

• ChaCha Ditches Guided Search Model. I Love To Hate This Startup, TechCrunch
• Google searchers could end up with a new type of bug, USATODAY

SEM Industry

• Search Marketing’s No Place for a Search Engine, Google, Ad Age

SEO & SEM

• Recession: The best thing for SEO, News.com
• Yahoo Turning Talent Scout?, SEO By The Sea
• Do-It-Yourself SEO: Effective Keyword Research Utilization, SEMpdx
• Google Webmaster Tools Fixes Verification Bug, Search Engine Roundtable
• Making harmonious use of Webmaster Tools and Analytics, Official Google Webmaster Central Blog
• Small Business SEM Takeaways from SES NY, Search Engine Watch
• Should Your SEO Strategy Target the Head or the Long Tail?, Search Engine Watch
• Yahoo Loves Squidoo : Search Spam Love Affair, Search Engine Journal
• I’m Getting Pretty Tired of Startup Advice that Doesn’t Include Any Mention of SEO, SEOmoz

Social Media

• Facebook Gets Aggressive On Translations, Adding 22 More Languages, TechCrunch
• Live, from New York, it’s…Mark Zuckerberg?, News.com

Web Analytics

• adCenter Analytics – How To Get Started! – adCenter Analytics, adcentercommunity.com
• Exploring Your Visitors’ Behavior with Analytics , Search Engine Journal

Other Items

• Daily SearchCast, March 31, 2008: Google Expands StreetView; Yahoo Seeks Women With "Shine" , Daily SearchCast
• SearchToons : Blogs, Google AdSense & Parenting, Search Engine Journal

Recent Hot Items From Sphinn, Our Social News Sharing Site:

• Google to Consolidate SEO Industry
• Desphunn Comments should be Comments
• What Makes a Quality Post in the SEO Space?
• How to Make Your Content ‘Submit Worthy’
• Don’t burn yourself out – Take a break!
• Guy Kawasaki Chooses Sphinn Stars for Latest Venture
• How to Come up with Blog Post Ideas for Challenging Industries
• The Key To Having Constant Blogging Inspiration
• Digg Got it 166% Wrong
• The Essential Guide to Managing Your Reputation While Social Networking
• It’s ‘Lights Out’ for Google
• Top 5 Social Media Moms
• Happy Birthday aimClear!