Google testing YouTube movie trailer videos in ads on Google.com
The videos appear in a carousel ad unit.
Topic: Video advertising
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
Is YouTube serving up more pre-roll & mid-roll video ads?
SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video.
Advertisers will soon have AdWords tools to test & measure creative elements of YouTube video ads
YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.
Google launches Outstream Ads to boost video reach beyond YouTube
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
Google AdWords Editor updates to support budget type option for video ads & more
A couple months after adding Showcase Ads to AdWords Editor, Google has updated the program to support even more features.
SearchCap: Google EU offer, SEO mistakes & YouTube ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violationSep 18, 2017 by Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. Keys to Driving […]
Google confirms testing auto-play videos in the search results
Google is running a small experiment where videos automatically play in the knowledge panel. While it's a surprising move by Google, the test does not mean auto-play will be rolled out to everyone.
Latest AdWords Editor Update Supports Callout Extensions, Video Campaigns, HTML5 Ads
The new version is now available.
Yahoo Is Testing Giant Brand Video Ads In Search Results
The ads autoplay shortly after the search results load, taking over most of the screen on desktop.
Google Updates AdWords Android App To Include Video Campaigns
Advertisers can monitor video campaign performance and make bid and budget adjustments.
CPV Calculator (Cost Per View)
We have provided a useful CPV Calculator below to work out your CPV as well as derive the number of views and cost you would need to get a specific CPV. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPV Mean? CPV stands for Cost Per […]
CPV Definition (Cost Per View)
CPV means the price that gets paid when a video ad is played. In general, the video doesn’t have to be watched the whole way through to cause a payout – just started. In some video advertising models, this price is also paid when someone clicks on a video ad. For example, if you pay […]
New Interactions Reporting In AdWords Follow On Video Campaigns Integration
Columns show ad engagements that reflect performance by ad format type in each campaign.
Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Video campaigns can now be managed right within the main AdWords interface alongside search, display and shopping campaigns.
Google Revamps AdWords For Video Reporting
Intended to save users time by incorporating data once housed only in YouTube Analytics.
Ad Sizes For Small Sites
If you are a small site adding ad units to your pages then the advice we give you is simple: on every page you should add a 728×90 at the very top, a 300×250 on the top right and a 300×600 in the left or right-hand column. If you’re on a desktop computer, you may […]
Pre-Roll / VOD
Pre-Roll is commonly used to refer to any type of video advertising. It is also often called Video-On-Demand (VOD) in online advertising. Pre-Rolls are an incredibly effective yet expensive form of advertising. They are prevalent across most sites with any amount of video content and are highly sought after by marketers and ad networks alike. […]
New AdWords For Video Reporting Now Rolling Out In Google Analytics
Google is introducing a new Video Campaigns report in Google Analytics to give advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. The new report is rolling out in Analytics accounts over the next few days and can be found in the AdWords section under […]
Adwords For Video Gets Reporting Enhancements
Google has added three new measurement features to the AdWords for video reporting interface. The enhancements are designed to make reporting more goal-oriented and to make it easier to compare campaign performance across platforms and other forms of media. Reach & Frequency Reach and frequency metrics, including Average Impression Frequency and Average View Frequency, have been added […]
Google Intros AdWords For Video, Folding In YouTube Features
In a bid to unify its advertising interfaces and improve reporting for YouTube video ads, Google is launching a limited public beta of “AdWords for Video” — which includes four “TrueView” video ad formats, for which advertisers pay when the video is viewed or started by a user. The release integrates video advertising, previously housed […]
YouTube “First Watch” Creates Massive Reach For Video Ads
A very long time ago Google was trying to find alternatives to pre-roll to monetize YouTube videos. Google-sponsored consumer research in 2007 found that users don’t like pre-roll. But that’s ancient history. Today Google is trying to find more ways to generate and capture display and video ad revenue, which it views as a massive […]
YouTube Passes 2 Billion Viewing Sessions; Hulu Shows 1.1 Billion Video Ads
Impressive numbers related to video viewing and ad impressions today: According to the latest comScore statistics, YouTube passed the two billion session threshold in October and Hulu showed more than a billion video ads. For the month, YouTube (“Google sites” below) saw an increase in both unique viewers and in viewing sessions. It’s the first […]
Report: Google Working On New “Interactive Video Ads”
The Wall Street Journal reports on new ad formats being developed by Google (and others) that would “outperform” or are intended to succeed traditional online ad formats. New “interactive video” units were briefly and vaguely discussed at the Allen & Co media confab in Sun Valley Idaho: Google Chief Executive Eric Schmidt championed “interactive video […]
Forecast: Big Growth Ahead For Search, Online Advertising
The truth of most forecasts lies not in their numeric precision but in their direction and trajectory. For years consumer time with the internet has not brought commensurate ad dollars to the medium. The recession, grudging recognition of consumer behavior and years of evangelizing finally appears to be changing all that. Metrics aggregator eMarketer is […]
Internet Ad Revenue Hit Record High In Q4 2009
Recession? Economic slowdown? Financial gloom-and-doom? Not online, and not as far as Internet advertising is concerned. The Interactive Advertising Bureau (IAB) says that U.S. online ad revenue hit an all-time high of $6.3 billion in Q4 of 2009, a 2.6% increase over the fourth quarter of 2008 and a 14% increase over Q3 of 2009. […]
My Video Search Holiday Wish List
The holiday season is well on its way in the U.S. with our biggest feast, Thanksgiving, and largest shopping day of the year, Black Friday, behind us. Now, it’s more crucial than ever for advertisers to work like Santa’s elves to ensure their products and/or services land on everyone’s list. As both an online consumer […]
Google’s Q3: $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth
Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and search volumes from third parties such as Efficient Frontier and comScore. Even though Google performed solidly (almost $6 billion in a still-bad economy) there may be some disappointment on Wall Street (apparently not). Google’s Eric Schmidt said “The […]
Buy YouTube Promoted Videos Through Google AdWords
The Google Blog announced you ca now buy YouTube Promoted Video ads directly in the Google AdWords console. Google said that any advertiser with video content in the U.S., Canada, the U.K., France, Italy, Germany, Spain and the Netherlands can do this today. Previously, all YouTube Promoted Video ads were managed on YouTube at ads.youtube.com. […]
YouTube Promoted Videos Land On AdSense Ads
The Google AdSense Blog announced they are now bringing YouTube Promoted Videos to AdSense ad spots throughout the web. Initially, Promoted Videos were shown on YouTube search results and then on related videos. Now, if an AdSense site has ad slots for 300×250 Medium Rectangle, 336×280 Large Rectangle, 728×90 Leaderboard, 250×250 Square, and 200×200 Small […]
Google Launches Content Powered YouTube Promoted Video Ads
Google has expanded the YouTube Promoted Video ads product to enable advertisers to place their videos in the “related videos” section of other videos. Prior, Promoted Videos only displayed on the YouTube search results page. Now, advertisers can opt their promoted videos into the ‘content network’ and have them displayed in the related videos of […]
Why Isn’t There More “Internal Syndication” of Video Content?
Let’s face it – unless you are YouTube or Hulu, you are looking for ways to build audience and streams to capture more in-stream advertising dollars. Nowhere is this truer than in the news market where CNN, the leading online news site, has a 1.2% market share in streams (Nielsen), and is selling-out 100% of […]
SearchBiz: MSN Staff Shuffles; GOOG Gains; eMarketer On 2009 Ad Spending
AllThingsD and paidContent.org are both reporting on staffing changes at MSN. AllThingsD calls it a case of “musical chairs,” and that seems pretty accurate based on a memo sent out by Greg Nelson of the Global Media Group. Nelson himself is now under Satya Nadella, Senior VP of Search, and Erik Jorgensen, Corporate VP of […]
SMBs, Video and Search – Looking Backward & Forward
I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but […]
YouTube Formally Introduces ‘Sponsored Videos’
YouTube is formally announcing “sponsored videos.” This is an evolution and expansion of what was has been informally running under the heading “promoted videos.” The effort seeks to marry Google AdWords-like bidding and targeting with YouTube video content. Accordingly, it’s an auction marketplace but somewhat simplified vs. AdWords. And while there apparently will be a […]
Back to Basics: A Look at Video Search and SMBs
Like many of you, I’ve attended lots of industry shows and events during the past several months related to search and directional marketing. What is especially amazing to me is how frequently I am asked about the ‘secret sauce’ behind optimizing online videos for search success, especially with regard to organic search. Truth is, we’ve […]
YouTube Gets Full-Length TV Shows, Click-To-Buy Options
YouTube has experimented with long-form content in the past. However, the site is now rolling out full-length episodes of vintage TV shows like Star Trek, MacGyver, and the not-so-vintage Beverly Hills 90210. Users can also watch these in the recently introduced “theater view,” featuring an expanded player that looks similar to the Hulu player.
YouTube Now Showing Post-Roll Video Ads
NeeTeeVee reports that YouTube is now defaulting videos that contain ads to show post-roll ads. In the past, YouTube would only show the ads if those inline ads were clicked on. But now, when the videos end, they should show a post-roll ad.