YouTube Ads: Unlocking high impact at minimal cost
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
Topic: Video advertising
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Netflix tops list of YouTube’s top 10 most popular video ads
The most popular video ads earned more than 214 million video views on YouTube – with four notable trends for advertisers.
Roku streaming collaboration and 5 other Microsoft Ads updates for May
The new advancements include Roku collaboration, streamlined video management, code-free conversion goals, and expanded language support.
3 new enhancements for YouTube Shorts
The new features are being announced at the IABFronts conference this week.
Connected TV’s results transcend the TV screen
Why CTV is an important part of any search strategy.
LinkedIn ads survey reveals humans, cities, and numbers increase performance
The secrets to a successful LinkedIn ad may be hidden in a mix of bold colors, stats, and the right CTA.
Pinterest is experimenting a new premium video ad format
The ads are available for purchase in 24-hour increments, with an option to schedule them consecutively for an extended period.
For video ads, longer is better
On average, brands saw up to 50% higher conversions with longer videos compared to shorter ones.
Pinterest puts more emphasis on its shoppable video feature
The feature was released in 2021 and has 450 million users
YouTube year in review: The top 10 ads of 2022
YouTube has been a major player in marketing for a while, and this year was no exception.
Microsoft Audience network now supports Video Ads
Microsoft says that brands can see up to a 50% higher conversion rate when adding video to their search strategy.
Google Ads Reach Planner now forecasts Video Action campaigns
A full-funnel YouTube strategy could help increase conversions by about 10%.
Google has updated its Unavailable Video policy
Updated technical requirements for Unavailable Videos have been rolled out, along with quick fixes.
The search marketer’s guide to connected TV: best practices for making the jump
CTV ads are exploding in popularity due to the ease of creation and precise targeting options. Follow these five best practices to make the most of your campaigns.
Google launches Ad Creative Studio to customize video and display ads
The new feature is aimed at allowing advertisers to dynamically change ads aimed at multiple audiences and demographics.
Google Marketing Live 2022: Reactions from the experts
Four Google Ads experts give their thoughts on the recent Google Marketing Live event and how it may impact your ad accounts.
Google Marketing Live 2022: Everything you need to know
Here's a recap of all the Ads and marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.
Google launches video health tools to help publisher monetization
A handful of automated tools from Google will help publishers get a better view of their video inventory.
Google’s Responsive Display Ads go vertical for a better mobile experience
These changes to Google RDAs will give advertisers more power to shape their visual appearance on mobile devices
Google Ads scripts rolls out support for asset-based video ads
Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.
Google rolls out product feed support to more video campaign types
Brands can now make any Video campaign more shoppable without having to create a separate Trueview for shopping campaign.
Skippable Ads
Skippable in online advertising refers to ads (usually video ads) that do not have to be watched by a user (they can press a button to skip them). This is usually a function of ads that are delaying a users progress to the content they were looking for. Advertisers typically do not have to pay […]
Video and vertical-based product ads pilots arrive on Microsoft Audience Network
Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.
Video Extensions in Microsoft Advertising give search marketers opportunity to test video ads in SERPs
Video Extensions give advertisers the opportunity to test new types of visual ads directly in search results.
Google to transition to parallel tracking for Video ads by April 30
Marketers should check with click tracking providers to ensure data continuity.
How to kickstart your channel on Roku and stand out: A comprehensive guide
Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
VTR Calculator (View-Through Rate)
We have provided a useful online VTR Calculator below to work out your VTR as well as derive the number of impressions and views you would need to get a specific View-Through Rate. Feel free to experiment with different scenarios using our View Through Rate Calculator in order to help you better understand this metric. […]
Youtube brings products to YouTube for action ads
YouTube is continuing to make more ads more shoppable.
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
SMX Overtime: Selling with YouTube’s TrueView Discovery and TrueView for Shopping ads
YouTube ads pro Joe Martinez shares tips on measuring brand lift, video length, how to test TrueView ads and more.
YouTube launches Video Builder, a lightweight ad creation tool for businesses
Brands can create 6- or 15-second videos using existing assets and YouTube’s free audio library.
Yelp launches ‘Showcase Ads’ and store visits attribution
The new products are intended for national and multi-location brands.
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
SMXcast: Tactics to improve your YouTube video ad performance
Ashley Mo discusses how to run video and search ads together to increase conversions.
Amazon to introduce video ads in mobile-app search results — report
The buy reportedly requires a minimum $35,000 budget.
Think like a search marketer to drive growth with YouTube
Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube.
Video comes to Google responsive display ads
Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads.
Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print
In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns.
YouTube Cost Per View Calculator
Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue better. […]