Roblox user and growth stats you need to know
Key Roblox user stats. Includes data on number of players, demographics, revenue, total games, and more.
Topic: Video game industry
Steam usage and catalog stats
Interesting Steam user stats. Includes data on users, games, and more.
Level up your video game ad strategy: A guide to measuring success
Game on: Understanding what KPIs to focus on for a successful video game ad campaign.
Microsoft and NVIDIA announce a new partnership
The agreement was announced today at a Microsoft press conference in Brussels, Belgium.
Brands’ guide to effective mobile game advertising
Brands can leverage the convenience, availability, and popularity of mobile games to reach millions of people on their devices.
In-game ads: why brands should be excited
Advertisers can tap into a vast audience by utilizing video game advertising, which offers a significant opportunity to reach millions.
Delivering rich and personalized customer experiences within the media ecosystem
Unravel complexity to unleash and deliver personalized experiences.
Business reopenings have flattened while new leisure and hospitality openings drove growth, according to Yelp
A surge in consumer interest for nightlife, fitness and entertainment may indicate less hesitancy among consumers to engage in activities where it’s difficult or impossible to socially distance.
Google launches Trial Run Ads for apps in search results to let users play before installing
The app streaming ads allow Android users to play with an app for 10 minutes right from the search results.
Google Acquisitions Real & Rumored: Korean Blogging Platform, PC Games Producer Valve
Last week Google confirmed that it had made its first Korean acquisition, a popular blogging platform called TNC, which has approximately 400,000 users, including a majority of Korea’s top bloggers (per VentureBeat). The site’s founder and CEO Chang-Won Kim said that he thought Google bought the company to boost its “minor” market share in Korea, […]
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, “The real issue […]