Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report
IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.
Topic: WordPress
Google Business Profile websites are now redirected to Google Maps
Eventually these redirects will go away and the website URLs will lead users to a dead end.
Using generative AI to improve existing content: Top tips + sample prompts
Looking to refresh your old content with AI? Learn steps to identify outdated pages, rewrite sections, enhance readability and more.
Generate image alt text at scale with AI: A 7-step guide for SEOs
Use image-to-text and text-to-text AI to efficiently generate quality alt text at scale
404 pages: Best practices and examples from 50+ brands
Check out real-world examples and FAQs to help you create useful 404 pages that align with UX best practices.
Google is shutting down websites made with Business Profiles
Businesses wanting to maintain their online presence will need to rebuild their sites using an alternative platform.
Supercharge your SEO tool stack for 2024 with AI
Weave AI into your 2024 SEO strategy with this selection of tools for keyword research, competitor analysis, content creation and more.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
Analyze content publishing velocity with this Python script
Use it to uncover competitors' content patterns and identify SEO opportunities while benchmarking your efforts.
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Website redesign SEO checklist: Retaining and improving SEO
Redesigning a website often has a negative impact on SEO. Learn how to factor organic traffic into your redesign to retain and improve SEO.
Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T
A human asks Search Engine Land's ChatBot what points you need to follow to make an EEAT SEO-optimized contact us page. Here's the answer.
How to build SEO into a new website from the ground up
Launching a new website takes more than just design and content. Infuse SEO into each stage of the process, from strategy to launch.
XML sitemaps and SEO: What you need to know
You can’t trust search engine bots to find all your URLs. Give them a guide with your XML sitemap. Learn the SEO benefits here.
The Beginner’s Guide To On-Page SEO
SEO isn’t rocket science. It’s just one of those things you either have the time to learn and implement properly or don’t. In this beginner’s guide to on-page SEO are some ways for you to grow traffic from Google to your website organically. 1. Meta Titles & Meta Descriptions Don’t be scared off by the terminology […]
How to use AI and Chrome extensions for quick SEO wins
Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.
5 free SEO tools and plugins to try
Use these five handy and free tools and plugins for your SEO efforts to save time and become more efficient.
Why systems will revolutionize your SEO business
Discover how implementing systems in your SEO business can streamline your operations and get practical tips for getting started.
How to use entities in schema to improve Google’s understanding of your content
A step-by-step entity SEO guide for identifying the most relevant entities for your article and adding them to your schema markup.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
How to drive SEO success with headless CMS
Learn what a headless CMS is and how it works in practice, plus ways organizations can harness its power to scale content production and SEO.
How to optimize for entities
Optimizing for entities will help your content perform better in search engines. Learn how to get started.
Why your website needs a resource center and how to create it
Here are tips and examples to help you set up a resource center to boost your website traffic, engagement and conversions.
Top 9 WordPress technical SEO issues to address
Here are common technical issues WordPress site owners must fix to ensure they get the most SEO value out of the platform as possible.
21 best ChatGPT alternatives
While OpenAI seems to lead the generative AI race, it's worth looking into these 21 alternative tools giving ChatGPT a run for its money.
Microsoft’s vision for a prosperous content ecosystem in a generative AI world
Microsoft may share revenue and provide enhanced links to participants in its Start program.
How to survive a Google core update and come out on top
Learn four tips to improve your website so it won't just survive a Google core update – but maybe even thrive.
This day in search marketing history: March 25
Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, AdWords remarketing and more.
When and how to use HTML sitemaps for SEO and UX
Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's navigational structure or XML sitemaps.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
This day in search marketing history: March 8
RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage feature, Google penalizes itself, and more.
What is SEM – Search Engine Marketing?
Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on.
How to document your content strategy
Here's what you should include in your content strategy document to guide your content marketing toward success.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
How to create a winning content strategy framework
Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks for a solid content strategy framework.
How to update content and dates for SEO in 2023
Google says that only significant content changes should lead to updated article dates. Here are a few ways you can approach this.
How to choose WordPress hosting
Learn how to find the right WordPress hosting, evaluate the providers in the market and identify the features your website needs.
If your Google ads are disapproved, don’t panic just yet
Google says the issue has been identified and a fix is rolling out.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
This day in search marketing history: February 12
Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding overhaul, canonical tag announced and more.