The push layer returns: Why ‘publish and wait’ is half a strategy
See how AI systems process content through five entry modes — and why relying on crawling alone limits visibility, speed, and revenue
Topic: Yahoo Directory
This day in search marketing history: March 26
More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest blog post, Google Maps logo bomb and more.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: February 28
R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search ranking factors and more.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
DMOZ has officially closed after nearly 19 years of humans trying to organize the web
The closure marks the final end of a chapter of humans trying to organize the web.
RIP DMOZ: The Open Directory Project is closing
As of March 14, DMOZ will no longer be available.
SearchCap: Yahoo Directory Dies, Mobile-Friendly Yandex & Bernie Sanders
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory Is Finally Absolutely Dead Nov 20, 2015 by Barry Schwartz The Yahoo Directory now redirects to Aabaco. Marketing Analysis: Unlocking The Power Of Descriptive Statistics For SEM & […]
The Yahoo Directory Is Finally Absolutely Dead
The Yahoo Directory now redirects to Aabaco.
SearchCap: Yahoo Directory, Google Lyrics & Santa On Christmas
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yes, Steve Scalise, There Was A Google In 2002 US House of Representatives majority whip says Google not being “available” in 2002 prevented vetting his speaking to group of white supremacists. […]
Yahoo Directory Closes, Five Days Early
The core service that launched Yahoo as an internet company -- the Yahoo Directory -- finally closes 20 years after it began.
SearchCap: End Of Yahoo Directory, Managing Negative SEO & Google’s Panda 4.1 Update
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close For some, it may seem like there has always been Google, and it’s always been the […]
The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close
For some, it may seem like there has always been Google, and it’s always been the main way people have found things on the web. But before Google, there was the Yahoo Directory and its hand-compiled list of websites, organized into topics. Now, the venerable Yahoo Directory is closing. Yahoo shared the news today, a […]
SearchCap: Apple Maps Choices, Google RTBF Solicitations & AdWords PLA Test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reassess How You Prioritize Your E-Commerce PPC Campaign BuildsOver the last couple of years, the prioritization of e-commerce PPC campaign builds has shifted dramatically. With the rise of Google Shopping and […]
SearchCap: The Day In Search, July 2, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Buys UpNext, Will We Soon See Kindle Maps? Amazon has done a really interesting thing: it just bought mapping app UpNext. UpNext is a 3D mapping company that started on […]
8 Products That Might Be On Yahoo’s Chopping Block
Yahoo’s product teams are officially on notice. Shortly after announcing Q1 earnings yesterday, new Yahoo CEO Scott Thompson dropped a bomb during the analysts’ call when he said the company will be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement or revenue.” He went on to say that Yahoo’s focus […]
Link Building Tool Review: SEO Book
For many search marketers, SEO Book is a legend. Founded by (another legend) Aaron Wall in 2003, SEO Book now includes Aaron’s wife Giovanna Villanueva, Peter Da Vanzo, and Eric Covino. Membership works out to around $10 a day ($300 a month) and includes over 100 custom training modules, a private forum, exclusive members-only tools, and […]
SearchCap: The Day In Search, November 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember […]
Bing Launches “Editors’ Picks”
Bing has launched a new section named Editors’ Picks. Bing Editor’s Picks is a collection of web pages grouped into topics, much like a web directory. Yes, Bing Editor’s picks is basically a limited version of the Yahoo Directory or Open Directory Project. They let you browse the categories and view sites that Bing editors […]
Intervention & Rehab Time: How To Break The Paid Link Habit
So you have finally made the decision to get off of the paid links crack and go straight. Do you go cold turkey? Do you take this in stages? There are great questions and the ones I will take on in today’s post. There are two major reasons why you should make this switch, one […]
A Link Building Blueprint: The Foundation
Over the next several months, I plan to use my column here at Link Week to lay out a link building blueprint you can use as a guide in your linking efforts. We’ll start with foundational tactics and some of the side opportunities they offer, and keep going into the more detailed “advanced” techniques toward the end. If you […]
Yahoo UK & Ireland Directory Closing November 8, 2010
The Yahoo UK and Ireland directory will be closing November 8, 2010. Yahoo officially posted the details on in their help section. Yahoo closed four European directories earlier this year including France, Germany, Italy and Spain. Yahoo however told us that the US directory is safe and will not be going away. As many of […]
Xmarks Shuts Down After Failing To Sell Its Search Engine
Xmarks, the popular browser bookmark synchronization service, is going to shut down on January 10, 2011. Xmarks is a free service that saves your bookmarks across different browsers and different computers, and currently boasts about two million users. I’m a longtime user and fan of the service, going back to when it was called Foxmarks; […]
Once The Most Powerful Person In Search, Srinija Srinivasan Leaves Yahoo
Back in the mid-to-late 1990s, the most powerful person in search was arguably Yahoo’s Srinija Srinivasan. If Yahoo’s was the “gateway” to the web in the way some think Google is today, Srinivasan was the chief gatekeeper. And now after 15 years, she’s leaving Yahoo. Srinivasan was Yahoo’s “Ontological Yahoo,” among other titles including being […]
Yahoo Closes European Directories, Says US Directory Is Safe
Yahoo has closed its web directories in four countries, and it seems no one noticed. It happened back in December, and Yahoo is now redirecting those directories to the country-specific web search pages. Sean Carlos dropped us a note about his blog post today on Antezeta.com, and we got this confirmation from Yahoo: As part […]
Clicker: More Than Just A Video Search Engine
It may have a search box and look like a video search engine but Clicker is not according to CEO and co-founder Jim Lanzone. In a way this may seem like a strange position to take given that Lanzone was the very partisan CEO of search engine Ask. But while Clicker does index video it […]
Why You Can’t Dismiss All Directory Links
If you follow me here or on the Link Spiel, you know I am a loyal fan and staunch supporter of using directories to secure links. After reading last week’s Elephant in the Link Building Living Room, I wanted to present a different point-of-view as I don’t feel the directory industry or the link builders using […]
SearchCap: The Day In Search, September 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing 2.0 “Visual Search” Launches, Allows Search By Pictures Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After […]
Revisionist History: Bartz Claims Yahoo Was Never A Search Engine
The New York Times has an interview out with Yahoo CEO Carol Bartz where she declares that Yahoo has “never been a search company.” Astounding, in that that this is not true. Part of me thinks, “Why bother arguing?” As my A Search Eulogy For Yahoo post from last week explains, whatever Yahoo was, if […]
The Microsoft-Yahoo Search Deal, In Simple Terms
What a day! Still trying to digest all the news about the Yahoo Microsoft search deal? So are we. While answers are still coming in, here’s what we know so far. NOTE: The deal has now been approved. See Yahoo & Microsoft Receive Go Ahead To Implement Search Deal. In a nutshell, what just happened? […]
Microsoft-Yahoo Deals 2008 & 2009, Side-By-Side
We’re about to do a call with Microsoft and Yahoo for more details about their proposed search deal. As part of that, I wanted to outline what we know so far and how that compares to the deal Microsoft made last year. At first glance, Microsoft is getting a huge bargain courtesy of the US […]
Live Blogging The MSFT – YHOO Search Deal Press Conference
Microsoft and Yahoo are making it official: a deal about search. And to share the news, they’re gathering thousands of their closest friends to a press conference at 5:30am Pacific time today. Having been awake now for nearly 30 minutes, I’m just itching to get in and live blog this puppy. So come along for […]
Do Links From Expired Domains Count With Google?
From time-to-time, issues about how domain names can impact Google rankings come up. Is it true that if you buy a name, all the “link equity” that name has gained is lost? Below, a look at this and some related questions. Several years ago, Google sparked some concerns when it said that buying an established […]
SearchCap: The Day In Search, March 18, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
A Link Building Stimulus Plan
With the economy the way it is, we’re getting a lot of inquires from people asking for package programs. They’re willing to cut back on the number of link building techniques they contract for, but not the quality of the links secured. Because of the volume of requests we were getting, I decided to look for a way to trim a couple […]
See Yahoo’s New Image Search Ads In Yahoo News
A couple weeks ago, Yahoo announced they will be going forward with rich ads in Yahoo search. Back then, we only saw a few examples in the raw Yahoo Search results, and they were for mostly video ads. I received a heads up from Gary Price that Yahoo is now showing image ads on Yahoo […]
Can Searchers Find The Superbowl?
Google Hot Trends can be a fascinating look at what has suddenly peaked the interest of Americans, and today everyone wants to know about the Superbowl. 35 of the 100 spiking searches have the word [superbowl] in them, and another 27 are Superbowl-related (including game-food recipes and team details). So how do searchers fare in […]
A Small Business Year-End Marketing Checklist
2009 is almost here, and I hope small business owners have already been thinking long and hard about their plan of attack for the new year. Those who have are ahead of the game. If you haven’t given the new year much thought, start now. Successful online marketing is about developing the right combination of […]
SearchCap: The Day In Search, July 17, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 16, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.