SearchCap: The Day In Search, November 14, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- SEO Best Practices For HTML5: Truths, Half-Truths & Outright Lies
During a panel at SMX Advanced 2011 in Seattle, I remember hearing a question about Schema.org tags. More specifically, I remember Greg Boser remarking about how search engines have come full circle. First, they gave us meta data. Then they took it away (as a ranking factor). Now, search engines are once again asking us for […]
- Brand Ad Cannibalism: A Tale Of Two Tests
Should companies pay for ads on their brand name? There are plenty of good reasons to do so regardless of the ROI, but those keenly interested in ROI and vexed by the concept of paying for traffic on their trademarks still ask the question. We’ve done some research on this topic that we’ll share below. […]
- Wanted: Session Ideas For SMX West
Do you have a topic you’d like to see covered in a session at SMX West on February 28 – March 1, 2012? Something you’d like to see covered in depth, or a discussion of advanced strategies and tactics for getting the most out your search marketing campaigns? If so, we’d like to hear from […]
- 3 Simple Steps To Get Siri & Her Friends To Talk Up Your Local Business
Like many of you, I’ve eagerly been testing out Siri, the popular new voice-activated “personal assistant” on Apple’s iPhone 4S. Whether testing her functionality to complete basic tasks like setting a calendar appointment or checking the weather – or her responses to some rather ridiculous requests like, “Siri, do you love me?” – I’m quite […]
- Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes
Google just posted about ten new algorithm changes it has made to how it shows and ranks search results. These include showing rich snippets more often, improving the quality of snippets, a better way of showing page titles for times when Google ignores the HTML title tag itself and a ranking boost for “official pages,” […]
- Do You Know Google’s Official Stance On Mobile Search & SEO?
Earlier this month Google announced Go Mo, clearly labeled as “a Google Initiative”, as though it represents the official Google position on the value of mobile content and mobile sites. But what is the official Google stance on mobile sites, search and SEO? Will having mobile content help in search results? Many people will claim […]
- Infographic: How Do Google AdWords Work?
Pay the most money, and you can get your text-only ad to be number one on Google, right? The Google AdWords system is far more complicated than that. A good “Quality Score” gives an edge to advertisers, even if they aren’t the highest bidder. “Ad Extensions” mean that ads can show pictures, maps, ratings and […]
- Bing Launches “Editors’ Picks”
Bing has launched a new section named Editors’ Picks. Bing Editor’s Picks is a collection of web pages grouped into topics, much like a web directory. Yes, Bing Editor’s picks is basically a limited version of the Yahoo Directory or Open Directory Project. They let you browse the categories and view sites that Bing editors […]
- SMX West Workshops Announced for February 27 – Best Rates Available Now
Agenda creation has begun for Search Marketing Expo – SMX West, with over 60 sessions planned across multiple tracks including SEO, paid search, social media marketing, analytics and conversions. And there’s more! Attend your choice of five in-depth workshops conducted by marquee presenters. They’ll be held February 27, immediately preceding SMX West on February 28–March […]
Search News From Around The Web:
Applications & Portal Features
- 24 x 7 phone support for all issues and all business customers, Official Google Enterprise Blog
Business Issues
- What is Schemer.com by Google?, fusible.com
- Google to set up Israeli incubator in 2012, Globes
- At Google X, a Top-Secret Lab Dreaming Up the Future, New York Times
- Yahoo’s Core Business Isn’t Worth Buying, Says Private Equity Firm That Took A Look, www.businessinsider.com
- Young Workers Like Facebook, Apple and Google, Wall Street Journal
Local, Maps & Mobile
- Bing Introduces Weekly Deals Section For Shopping, Microsoft News
- Google Places Basics: Two Businesses Or One?, Mike Blumenthal
- Google Street View Visits Meah Shearim – With Protection, www.theyeshivaworld.com
Link Building
Searching
- Thumbnails in Google Blog Search, Google Operating System
- Cain Camp Turns Google Searches to Its Benefit, New York Times
SEM Industry
- 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets, SEOptimise
- Conferences and Events – Prime Cuts from PubCon’s All-You-Can-Eat Buffet, BruceClay.com
- OMMA Names Agencies Of The Year, Digitas Takes Top Honors, MediaPost
SEO & SEM
- Over Thinking SEO: Inverse Document Frequency, dotcult.com
- Getting flagged as malware? Some insights., Bing Webmaster Center blog
- Analyzing Organic Competitors: How to Dissect Your Marketplace, Search Engine Watch
- Brand Ad Cannibalization: A Tale of Two Tests, Rimm Kaufman
- Content & SEO; a three-part guide to online success, Vertical Leap Blog
- Does Google Freshness Update Make Online Reputation Management (ORM) More Difficult?, Adam Sherk
- Google Snippets Showing HTML Table Structures, Search Engine Roundtable
- Guide: Google AdWords ‘See All Keywords’ Feature, Karl Ribas
- Lessons Learned at Pubcon 2011, PPC Hero
- Schema.org – Why You’re Behind if You’re Not Using It…, SEOmoz
- SEO Software: Is It Worth the Money?, Search Engine Journal
- The SERPs Google’s Panda Forgot to Fix, SEO Theory
- WordPress SEO Setup 101, Search Engine People
Social Media
- Foursquare Badges Now Level Up, mashable.com
- How Mainstream Media Outlets Use Twitter, journalism.org
Video, Music & Image Search
Web Analytics
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