Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Lessons From The Fall Of The Berlin Wall Twenty years ago the fall of the Berlin Wall didn’t just change politics in Europe—it changed Europeans behavior. To this day we […]
This morning, many Yahoo advertisers received an email from Rust Consulting letting them know, they are included in a legal settlement over Yahoo search ads. The settlement web site, which is at inreyahoosettlement.com explains that the “lawsuit alleges that customers contracted for targeted ad placements through two products, “Sponsored Search” and “Content Match” (and predecessor […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX East 2009 Day Two Live Blogging Day two of the SMX East 2009 show is just about done. Here is some of the live blogging coverage from the day. If […]
The Yahoo Search Marketing Blog announced that your search ads will now automatically be displayed on iPhone & Android mobile phones. Yes, Yahoo said, this is an automatic opt in for all advertisers. Yahoo said, “As of today, your ads should begin appearing immediately on these devices for relevant searches, if they have not already.” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why You Can’t Ignore The Google Content Network – AdSense Q&A Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo’s New Search Clothes — But Will It Help? (Probably Not) Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with […]
Barry originally wrote about AdWords Bid Simulator early last month. The tool shows you estimated costs, impressions, position and clicks tied to bid price. It’s now apparently rolling out to more advertisers. Image credit: E-Commerce Circle The irony is that Panama had a very similar feature when it launched, using a slider to show increased […]
In this session, representatives from the major search ad networks take questions from the audience about paid search. Click the play button to listen to this podcast. [audio:https://searchengineland.com/audio_assets/west09/AskThePaidSearchReps.mp3] Moderator: Misty Locke, President and Co-Founder, Range Online Media Speakers: Brian Boland, Director, adCenter, MicrosoftZ Patrizio Spagnoletto, Senior Director, Yahoo! Search Marketing, Yahoo! Frederick Vallaeys, Google AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Gives A Sneak-Peek At Its New Home Page Yahoo continues to develop a new home page, and today has shared a sneak-peek at the latest design that’s being tested internally. […]
We’ve known for some time, based on a number of studies from Microsoft, Yahoo, SEM firms and ad networks, that an online ad campaign that includes both display and search performs better than one that features only display or search. In another version of that same theme, Yahoo recently said that it was using search […]
A month ago, I wrote about my meet up with Google Israel, from my trip to Israel about two months ago. This week, I am back in Israel on a sponsored Blogger Delegation to meet with Israelis and see their way of business and life. Today, I had free time and used it to meet […]
After testing this for close to a year, Yahoo is set to formally announce Rich Ads In Search — a service that places images and videos into paid ads in Yahoo’s search results. The New York Times says the service will be announced formally on Thursday. A search for Pedigree dog food brings up a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Come and get us, Microsoft. That might as well be what Yahoo’s search ad division — Yahoo Search Marketing — is doing with its action of changing advertiser accounts without asking first. Part of Yahoo’s long-standing problem has been that it generates less advertising revenue per ad than Google. The Panama upgrade that came out […]
Tim Cohn writes about a new user interface beta that Google is offering to some AdWords advertisers. As you can see from Tim’s screenshot below (which was probably left small to protect personal data), the new interface looks similar to the charting/graphing system that Google Analytics uses: (It also looks somewhat similar to the Yahoo […]
Three weeks after the latest uproar over its decision to auto-optimize sponsored search accounts, Yahoo has published an explanation under the brassy headline, “The Truth about Account Optimizations.” As a refresher, earlier this month Yahoo emailed advertisers about its new Terms and Conditions, which says that Yahoo may create ads, edit keywords, and/or optimize the […]
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
Below are Search Engine Land’s 10 most popular stories from October 2008:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Sponsored Search advertisers can now target ads down to individual ZIP codes, according to an announcement today on the Yahoo Search Marketing blog. Yahoo joins Ask.com as the only major search engine to offer specific ZIP code-based targeting to advertisers. While Google AdWords doesn’t offer exact ZIP code targeting, it does allow advertisers to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Yahoo Search Marketing Blog announced they have improved the targeting and relevancy of their content match product. The improvements will lead to a higher click through rate on ads and higher satisfaction. The specific improvement is that they now not only target the ads based on the content of the page, but also based […]
The Google-Yahoo ad deal gained support in the form of a letter (PDF) from several of California’s congressional representatives asking that the Department Of Justice not to block the proposed arrangement. Led by Google and Yahoo’s "hometown" representative, Democrat Anna Eshoo from Palo Alto, the short letter signed by 11 US House Of Representative legislators […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Yahoo Search Marketing Blog announced they have improved the Ad Performance Reports to include a few new columns. The new columns include: Ad ID column – This column displays your ad’s ID number. Ad: – This column provides a visual representation of your ad, including its title, short description, and display URL. Destination URL […]
For search engine marketers and clients to communicate effectively, they must utilize a shared, common vocabulary. Some search engine marketing terms and concepts are easy to explain, such as query terms, commonly referred to as keywords or keyword phrases. And some concepts require a little more clarification. For example, it might take me weeks or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Analytics provider Enquisite just announced a funding round. The analytics space is tough and competitive. However, Enquisite, which has both a free and a “pro” (paid) version, seeks to differentiate with a number of interesting features. It offers visibility on where traffic is coming from offline by city and postal code. It also offers a […]
The Yahoo Search Marketing blog announced that they have released several minor updates to make the use of the search ad console easier for advertisers to work with. Here is a list of changes and enhancements made to the system:
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Google’s Tools Section, Part 1 – Intro,” and this week’s free tips and tools.
If Microsoft’s walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsoft’s chance to get there. Despite what I’m about […]
In The Trenches is a weekly spotlight of tips, tricks and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “Geo-Targeting On The Engines,” and this week’s free tips and tools.
height=”100″ hspace=”5″ vspace=”3″ width=”100″> If you buy search ads to drive sales, you are a direct response advertiser. Welcome, today’s short column is for you. If you buy search to increase awareness of your brand, you’re a brand advertiser. Sorry, but this column is for the direct response gang, us red-headed step-kids of the advertising […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As expected, Yahoo told me that you can expect some of your minimum bids to change as soon as early next week. If you are running ad campaigns on Yahoo Search Marketing and your quality is not up to Yahoo’s level, then your minimum bid may spike up. Yahoo informed us of this change back […]
Kara Swisher reports that Yahoo’s former senior vice president, Tim Cadogan, is taking the CEO post at OpenX (formerly OpenAds, formerly PHPAdsNew). Cadogan has been with Yahoo for five years and before that was at GoTo.com. He was the senior vice president for ad products and was instrumental in the Yahoo Panama launch. Cadogan was […]
In The Trenches is a weekly spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: News from the search engines, today’s in-depth look, “What You Don’t Know About Quality Scores May Kill You,” and this week’s free tips and tools.