Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
Complaint to European Commission applies the logic of the Shopping Search case to local search.
The new feature will be rolling out over the next few days.
Facebook is reportedly the source of some of the fake review solicitations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms rolling out a broad core search algorithm update earlier this weekApr 20, 2018 by Barry Schwartz Google has confirmed rumors that a search algorithm update took place on Monday. […]
Google no longer needs Zagat as it once did.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital Mar 2, 2018 by Amy Gesenhues An interview series highlighting 2017’s Award winners: A look at the work […]
Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Keyword Planner update appears to be rolling out in the new interfaceFeb 22, 2018 by Ginny Marvin The latest version features streamlined workflows and reflects the design updates in the […]
Contributor Joy Hawkins isn't sure Yelp ads are better in all cases and provides a detailed case study comparing the efficiency of Adwords over Yelp ads.
Incentivizing reviews individually or 'in bulk' is a bad idea.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it […]
The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data.
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Might there be an Act 3 for the venerable restaurant guide?
Program has been in place since 2016 and involves direct, opt-in integration.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Rich Results testing tool with some rebrandingDec 19, 2017 by Barry Schwartz In addition to the new testing tool, Google is grouping all the names for these types […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google offers advice on how to get ready for the mobile-first indexDec 18, 2017 by Barry Schwartz Check your log files to see if you see an increase in smartphone Googlebot […]
Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: CEO who forged court order to get Google to remove defamation faces prisonNov 13, 2017 by Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation […]
Facebook’s new app lets people find nearby things to do and places to go.
Almost 75 percent also said they had been asked to leave a review.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google promises to improve accuracy of tweets shown in search resultsNov 7, 2017 by Barry Schwartz After misinformation surfaced in the Google search results under the Twitter section for the Texas […]
The company wants to stop the practice of asking for customer reviews on its site, and third-party sites as well.
Moves seek to provide enhanced data with more vertically specific attributes to various consumer search and discovery points.
Below is what happened in search today, as reported on and from other places across the web.
Reportedly, numerous Yelp business images were found in Google Maps.
Below is what happened in search today, as reported on and from other places across the web.
The new device hasn't yet found the right balance between voice and screen.
The local home services ad product is now available in 5 metro areas in the US.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Wimbledon championship Google doodle marks 140th anniversary of world’s oldest tennis tournamentJul 3, 2017 by Amy Gesenhues The animated image, designed by Gerben Steenks, leads to a search for Wimbledon championship. […]
In its concern over Google's market dominance, the EU has focused on the wrong issue. Its ruling won't benefit consumers and isn't going to bring CSE business back.
After ratings and reviews, search engines had the greatest influence on buying behavior.
Company says program resulted in a page one ranking on Google for 70 percent of keywords within a few months.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Business profile and review best practices from TripAdvisor and YelpJun 2, 2017 by Greg Sterling Businesses that complete their profiles see 5x the customer leads each month. Gilbert Baker Google doodle […]
Businesses that complete their profiles see 5x the customer leads each month.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Top 10 agency considerations for marketing automationMay 25, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The […]
92% of respondents said they made a purchase after visiting the site.
Machine learning-driven results entirely bypass the traditional search box.