Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program expands to agencies and technology partners, rolling out to more marketsNov 15, 2016 by Ginny Marvin Customers that meet certain engagement criteria can become eligible for program benefits. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet a Landy Award winner: For its work with Scotts Miracle Gro, Acronym wins Best Overall Enterprise SEM InitiativeNov 11, 2016 by Greg Finn This year’s Best Overall Enterprise SEM Initiative […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 9 hard truths about linksNov 8, 2016 by Julie Joyce Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Where […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3Oct 26, 2016 by Ginny Marvin Still, mobile spend increased significantly year over year, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Conductor adds Insight Stream to its Searchlight platform Oct 25, 2016 by Barry Levine The new insight engine culls recommended actions from the platform’s streams of data, part of a marketing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How keyword segmentation can increase Google Shopping profits Oct 18, 2016 by Digital Marketing Depot Over the past few years, retailers have seen steady growth in product listing ad (PLA) channels […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Within months, Google to divide its index, giving mobile users better & fresher contentOct 13, 2016 by Barry Schwartz Currently, Google has a single index of documents for search. Google’s Gary […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Rethinking today’s attribution problem in digital marketing Oct 12, 2016 by Christi Olson Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What’s new and cool at Google from SMX East 2016Sep 30, 2016 by Mark Traphagen At this year’s SMX East, Googlers Jerry Dischler and Babak Pahlavan shared recent updates and what’s […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates Penguin, says it now runs in real time within the core search algorithmSep 23, 2016 by Barry Schwartz The latest announced release, Penguin 4.0, will also be the last, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Setting up AdWords website call conversion tracking just got a bit easierSep 22, 2016 by Ginny Marvin Track calls from the phone number on your website with a couple of pieces […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google will show AMP URLs before App deep link URLs in mobile resultsSep 21, 2016 by Barry Schwartz Your readers download your mobile app? Well, Google won’t be sending them to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search resultsSep 20, 2016 by Greg Sterling Google reiterated that the move does not include a rankings change. New […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What is Google Data Studio and how can you use it?Sep 19, 2016 by Sherry Bonelli Currently in beta, Google Data Studio allows you to create branded reports with data visualizations […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is Google showing fewer image boxes in its search results?Sep 15, 2016 by Barry Schwartz You are now 50% less likely to see the image box show up in your Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & ExperimentsSep 12, 2016 by Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing improves autocomplete suggestions for academic papers & movie titlesSep 9, 2016 by Amy Gesenhues Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds ‘Reviews from the web’ to critic reviews in local search resultsSep 7, 2016 by Greg Sterling To be considered for inclusion, sites will need to use review snippet markup. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s premium-level Ad Grants program no longer accepting applicationsSep 1, 2016 by Ginny Marvin The Grantspro program offers non-profits up to $10,000 per month in search advertising grants. Want better data […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AMP now supports A/B testing and other experimentsAug 25, 2016 by Barry Schwartz Check out the new amp-experiments component that lets you easily test different variations of your AMP pages. Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console bug sends re-verification notifications to usersJul 8, 2016 by Barry Schwartz Don’t panic, says Google — That verification email from Google Search Console was an accident, but it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 13 link opportunities to pursue now Jul 5, 2016 by Andrew Dennis Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: FAQ: All about the new Google RankBrain algorithm Jun 23, 2016 by Danny Sullivan Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s here: Bing Ads Editor for Mac launches in beta Jun 22, 2016 by Ginny MarvinAfter years of waiting, Mac users finally get a native desktop editor for Bing Ads with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Autocomplete does not favor any candidate or causeJun 10, 2016 by Barry Schwartz Google public relations and Matt Cutts come out to call the allegations that Google altered their search […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing News launches PubHub, a portal for news publishers to submit their sitesJun 7, 2016 by Barry Schwartz Bing News has launched their Bing News PubHub, a place to submit your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Can you manage your inventory with Google Shopping?Jun 3, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google App for iOS gets AMP content & sports highlights in Now cards May 27, 2016 by Amy Gesenhues Google says today’s improvements for its IOS app will save users a […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013May 26, 2016 by Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry level […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Refine your content marketing tactics to benefit from enhanced search engine displayMay 25, 2016 by Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bans ads for payday and high-interest loans May 11, 2016 by Ginny Marvin As of July 13, the ads will no longer be accepted in AdWords. A script for getting […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Maps now with keyboard based navigation controls Apr 28, 2016 by Barry Schwartz Pan, zoom and find businesses on Google Maps without touching your mouse. How to help your sales […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Improve internal linking for SEO: Calculate Internal PageRank Apr 22, 2016 by Paul Shapiro Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Now you can capture Order IDs to mitigate double-conversion counting in AdWordsApr 19, 2016 by Ginny Marvin Filter out repeat visits to a conversion page from the same device with an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dark search, dark social & everything in betweenApr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult […]