The oldest of the web’s major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach.
As with Google, many Search Engine Land readers are interested in two areas relating to Yahoo: how to get listed for free and through buying ads. Those readers should review material in these sections of the Search Engine Land Library:
Yahoo: Search Ads (articles about getting listed through search advertising at Yahoo)
Yahoo: SEO & Yahoo: Site Explorer (articles about getting listed for free through Yahoo Search)
There is far more to Yahoo than the key areas above. To see the full range of Yahoo categories, visit the Search Engine Land Library home page and scroll down to the Yahoo area.
Note that Yahoo is currently pursuing a deal to be “powered” by Microsoft’s Bing search engine (see The Microsoft-Yahoo Search Deal, In Simple Terms). If approved, being listed in Yahoo will radically change. Search Engine Land will keep readers informed of any developments. The Microsoft & Yahoo Merger section of the Search Engine Land Library has more news about this.
Yahoo Brings ‘Real Time’ Updates To News Shortcut
Nov 19, 2009 at 3:17pm ET by Greg Sterling
Yahoo has enhanced its News shortcut with real-time feeds and updates. The idea is to make the News Shortcut more current and more social with Twitter content in the form of videos, photos and tweets. The new shortcut has a horizontal tabbed interface that offers access to each category of information (see screens below). According to Yahoo this is the first such integration with Twitter, although both Google and Bing are starting to integrate Twitter feeds.
The Yahoo Search Blog explains:
Starting today, you can see relevant photos, videos, and tweets about a breaking news story on the Y [...]
Filed in: Yahoo: News
Microsoft-Yahoo Search Deal On Track For Completion
Nov 19, 2009 at 6:53am ET by Greg Sterling
According to AllThingsD the MicroHoo search deal is nearing completion and "definitive agreement" status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties' 8-K filing with the US Securities & Exchange Commission:
The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be [...]
Filed in: Legal: General, Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads
Yahoo Discontinues “Go”, A GPhone Finally Cometh?
Nov 18, 2009 at 7:20am ET by Greg Sterling
Yahoo has decided to discontinue its "Go" mobile app. Go was originally part of a larger "three screen" strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a "Yahoo for mobile" mobile portal approach that is consistent across most high-end mobile devices -- and doesn't require an app download. Of course Yahoo also still has mobile apps for selected smartphones, including the iPhone.
In fact the "Go" experience was never really that impressive and the [...]
Filed in: Google: Mobile, Yahoo: Mobile & Go
Yahoo Launches Mobile Site En Español
Nov 12, 2009 at 11:29am ET by Greg Sterling
Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones."
Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version:
Here's the PC version; note the tile ad en Espanol:
The ad below from the Spanish mobile si [...]
Filed in: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go
Bing Gains Search Share In October: Experian Hitwise
Nov 11, 2009 at 2:42pm ET by Matt McGee
While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise.
Google is still light years ahead of Yahoo, Bing, and Ask ... but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in search share.
Experian Hitwise also updates some stats related to search queries:
"Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words inc [...]
Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Yahoo: Search
Become a Premium Member and see all articles in our Yahoo archives!
Premium Members get unrestricted access to all archives - and more! Premium membership details below...
Become A Search Engine Land Premium Member
Gain insider access to the industry's leading online publication, covering the latest search engine news, in-depth features and analysis of products, technologies and search trends.
Subscribe as a premium member today and you'll get:
- Unlimited access to news & How To articles.
- Exclusive videos & webinars with search experts.
- Expanded community profile & posting privileges.
- Discounts to SMX Conferences & Events.
- 30 Day money back guarantee.
FREE DAILY SEARCH NEWS RECAP!
Stay on top of all the search news with our daily summary, the SearchCap newsletter. View a sample ›
STAY CURRENT THROUGHOUT THE DAY
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
SMX Web Site » | SMX Difference » | SMX News »
Join us at an upcoming SMX event:
- SMX West - March 2-4, 2010
- SMX Munich - March 23-24, 2010
- SMX Toronto - April 8-9, 2010
- SMX Sydney - April 22-23, 2010
- SMX Advanced London - May 17-18, 2010
- SMX Advanced Seattle - June 8-9, 2010
- SMX East - October 4-6, 2010
- SMX Stockholm - October, 2010
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
- Making Online Marketing Relevant and Responsive: Tactics and A Tool for Success - November 17, 2009
- Ask the Search Engines: War Stories from the World Tour - December 1, 2009
- Turning Clients Into PPC Champions: How to Make PPC Meaningful to "the Other Guys" - December 8, 2009
TRACK US SOCIALLY
- Wall Street Journal Recommended Reading
- Ad Age Power 150 Blog
- Technorati Top 100 Blog
- Techmeme Leaderboard Source
- Best Search Engine Community/Forum
Featured sites from our Blogroll
- Googling Google
- Shoemoney – Skills to pay the bills
- Search Engine Blog.com
- PPC Blog
- Windows Live Local / Virtual Earth
© 2009 Third Door Media, Inc. All rights reserved. Google, Yahoo & Microsoft logos trademark respective companies and used with permission.
