To learn more about Yahoo, also see our Search Engine Land’s Guide To Yahoo page.

Google Tops Satisfaction Index, Yahoo Sees “Lowest Score Yet”

us-map-bing-google-yahoo-featured Once again Google has come out on top of the annual American Customer Satisfaction Index (ACSI). The survey measures consumer satisfaction across a broad range of business and product categories including “e-business,” which covers 'internet portals and search engines." With the exception of 2007 Google has won the category every year since 2000, although its scores have fluctuated. The survey asks 70,000 customers about their experiences with products and services. The following are the scores for the major search sites since 2012. However the ACSI has been measuring online business [...]


Yahoo Search Share Falls Below 10 Percent For “All-Time Low”

yahoo-featured We're on the cusp of new comScore U.S. search market share data for June. According to financial analyst notes, releasing the numbers early, desktop search declined for the fifth consecutive month after a period of growth in mid-2013. The big headline, however, is what we've been anticipating: Yahoo's share has now fallen below 10 percent. This is an "all-time low." The combined Yahoo-Bing "search alliance" share remains flat at 29 percent. Bing has grown almost entirely at Yahoo's expense. Here are the figures for June: Google: 67.6 percent Bing: 19.2 percent Yahoo: 9.8 percent [...]


Panda Strikes Again: Yahoo Voices & The Yahoo Contributor Network Closing Down

panda-xcu-600 Yahoo has announced another round of product cuts and changes, all part of what it calls a continued effort on "furthering our focus." The most notable cut announced today is the upcoming closure of both Yahoo Voices (voices.yahoo.com) and the Yahoo Contributor Network (contributor.yahoo.com). The former is Yahoo's home for user-generated articles; the latter is the network of authors that generates the content. Yahoo says that Voices will shut down on July 31st -- a help document pegs the exact (and odd) time at 11:38 pm on July 30th. The Yahoo Contributor Network will follow "by th [...]


Study: Top 5 Search Engines See Search Traffic Drop By As Much As 31% Since December 2013

seo-200 A newly released report from Shareaholic claims the top five search engines -- Google, Bing, Yahoo, Ask.com and AOL -- have all experienced a decline in search traffic since December of 2013. Using data from December 2013 through May 2014, Shareaholic evaluated aggregate organic search traffic numbers from more than 300,000 publishers reaching an audience of more than 400 million monthly unique visitors. The report shows Google's search traffic fell 17 percent between last December and May of this year. Bing, Yahoo, Ask.com and AOL saw an even bigger drop in search traffic numbers [...]


Amazon Fire Phone: Bing For Search, Nokia For Maps

Amazon Maps logo The emerging consensus from the early "hands on" or "first look" reviews is that the Amazon Fire Phone has some novel and interesting features but that it doesn't measure up, overall, to the iPhone or "true Android" devices. I've argued that Amazon missed the boat with its high-end pricing. Interestingly, there has been almost no talk about search on the Fire. Gmail, Google Maps, Google Search and other Google apps are not present in the Amazon Store. Users can still get to Google services on a browser of course. But Amazon has erected barriers to using Google on its devices. Among them [...]


A Marketer’s Guide To Using Regular Expressions In SEO

HTTP_shutterstock Regular expressions (regex) are one of the most powerful tools we have in our SEO arsenal,  but they're incredibly intimidating! Here are some tips and tricks from one SEO to another that I hope will help you dip your toes into the powerful world of regex. I must begin with a disclaimer: I'm not a coder, a developer or a network admin. My use of regex is very entry-level, but what I'm about to share has worked well for me across a variety of platforms. I want to share three of these with you: Google Analytics, Screaming Frog and htaccess. Fundamentals Of Regular Expressions (Regex) Let's [...]


Yahoo Search Testing A Fixed Top Search Bar

yahoo-fixed-top-search-bar Ruben Gomez noticed that Yahoo is testing a new user interface for their search results, which sticks the top search bar to the top of the page, no matter how far you scroll down the page. Here is a picture showing the scroll bar midway down the page, but the top search bar stuck at the top: Here is a video of it in action: Ruben explains how you can override your browser settings to try out this new Yahoo experiment yourself. [...]


Ripoff Report Is Back In Yahoo Australia’s Search Results, But Not Completely

ripoff-report-yahoo-au After what we think was about a week of being de-indexed, the controversial Ripoff Report website is showing up again in search results on Yahoo's Australian website. But a company spokesperson tells us that some URLs are still blocked. Late Wednesday night (May 21), we noticed that a site:ripoffreport.com search on Yahoo7 -- the Australian version of Yahoo -- was once again showing URLs. That was a week after we first reported that the entire domain had been dropped due to defamation complaints. A Yahoo7 spokesperson confirmed then that the site had been removed after "significant [...]


Yahoo Likely To Slip Below 10 Percent Search Share Next Month

us-map-bing-google-yahoo-featured When comScore releases its "May 2014 U.S. Search Engine Rankings," we're likely to see Yahoo's market share slip below 10 percent. Today (in April) it recorded a 10 percent share, down 0.1 percent from March. Microsoft's share was up 0.1 percent and so was Google's. In July 2009 when the Microsoft-Yahoo search deal was first announced Yahoo had 19.3 percent of the US search market according to comScore data. Microsoft had 8.9 percent. Now the numbers are almost exactly reversed and Google's share is 3 points higher than in 2009. So much for strengthening competition. At n [...]


Flickr Makes Creative Commons Image Search Easier

flickr-cc-search Flickr has quietly rolled out a change to its search interface that makes it a lot easier to find images that are licensed through Creative Commons. There's a new "License" dropdown menu that shows at the top of the search results page, as shown above. It brings Creative Commons search filters right to the user, including "Commercial use allowed" and "Modifications allowed." Publishers and content marketers often rely on these kinds of images to supplement articles and marketing materials. Before the new dropdown, Creative Commons searching was only available through Flickr's Advance [...]


Yahoo7 Australia Drops Ripoff Report From Search Results After Defamation Complaints

yahoo7-ror-missing-600 Yahoo7, the Australian version of Yahoo, has de-indexed Ripoff Report after receiving "significant complaints" about defamatory content showing in its search results. As you see above, a site:ripoffreport.com on Yahoo7 produces no results. A Yahoo7 spokesperson gave us this statement on the decision to de-index that entire domain: Yahoo7 has received significant complaints in regards to defamatory content in our search results which have been generated from links on the website ripoffreport.com. Under Australian law Yahoo7 has an obligation to remove defamatory content from our search [...]


Yahoo News Digest App Hits Android & Goes International

Yahoo news digest Earlier this year, Yahoo continued its mobile push with the release of their mobile news app "Yahoo News Digest" for iOS. The main powering agent of Yahoo News Digest was the technology from former acquisition, Summly. Today, Yahoo News Digest is expanding out to more devices in more locations, thanks to new editions. First off, Yahoo News Digest is now available on Android that brings the same great iOS features with the addition of a homescreen widget. The new Android homescreen widget will display the most recent unread digest on top and keep track of previously read articles. [...]


Yahoo Abandons “Do Not Track”, Citing Lack Of Industry Standard

yahoo-logo-600 Yahoo yesterday announced that it will no longer adhere to Do Not Track browser signals, further compromising the effectiveness of the setting in the online ecosystem. "As of today, web browser Do Not Track settings will no longer be enabled on Yahoo. As the first major tech company to implement Do Not Track, we’ve been at the heart of conversations surrounding how to develop the most user-friendly standard. However, we have yet to see a single standard emerge that is effective, easy to use and has been adopted by the broader tech industry." The change is framed as a move toward better per [...]


Yahoo Testing A Google Knowledge Graph Lookalike In Search Results

yahoo-logo-600 One of Yahoo's latest search results tests should look awfully familiar. The website All Google Testing discovered a test that turns the right column of Yahoo's search results page into a dead ringer for Google's Knowledge Graph. The post even offers some instructions on how to enable the test in your own browser, but I wasn't able to get it working myself last night. Thankfully, this video shows the test in action. Each of the tech company examples included in the video has a section on Yahoo called "Top Products" -- that's different from Google when I look at the real Knowledge [...]


Why Yahoo’s Not Going To Steal The Search Default For iPhone Away From Google

yahoo-featured Apparently, Yahoo CEO Marissa Mayer wants to be the default search for Apple's Safari browser on iPhone and iPad and has been preparing to make a solid pitch. Well, we all want things we can't have, and I'd be incredibly surprised if Yahoo got its wish here. Kara Swisher over at Re/code has the scoop, in her Marissa Mayer’s Secret Plan to Get Apple to Dump Google and Default to Yahoo Mobile Search story. Be sure to read that. Here, I'm going to share the incredibly tough list of obstacles that would have to be overcome to turn this from a fantasy into reality. Yahoo Has No Search Techn [...]


Search Market Share: Yahoo Hits New Low About To Slip Into Single-Digits

us-map-bing-google-yahoo-featured On the heels of Yahoo's Q1 2014 earnings in which its search business showed signs of life, comScore released new monthly search market share figures for the US market. They show Yahoo with 10.1 percent of the market -- a new low for the company. It would appear that Yahoo is continuing its long, slow, market-share decline and about to slip into single-digits for the first time. In absolute numbers, however, Yahoo search query volumes were up. So were Yahoo's rivals. By comparison, Google was flat and Bing was up 0.2 points. It appears that Bing continued to siphon off Yahoo's usage. [...]


WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal

yahoo-yelp-600 The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up "six years of mostly positive feedback" on its Yahoo Local listing, but now it only shows one Yelp review that was posted on February 14, 2014. Colonial Hardwood's owner tells the WSJ that "it's a slap in the face that they took all those reviews down overnight." A [...]


Want News About New York In Yahoo News? Too Bad.

yahoo-purple-y-logo If you try to search Yahoo News for [new york], you will be out of luck. Yahoo News is returning an error that reads "we did not find results for: new york." Here is a screen shot: Other states do work, such as Florida or California, but not New York. Why? We are not sure, it is likely a bug or maybe Yahoo has something against New York State? Hat tip to Steve Baldwin from DidIt for spotting this. Postscript: At 9pm EST, a Yahoo spokesperson told us the issue is now resolved but would not comment further on the matter. [...]


Google Search Share Stable, Bing Growth Continues At Yahoo’s Expense

us-map-bing-google-yahoo-featured In February, Google controlled 67.5 percent of US search query volume, according to comScore. Bing had 18.4 percent and Yahoo, 10.3 percent. These numbers were essentially unchanged from last month. Compared with a year ago, Bing's share has grown and Yahoo's declined. In February 2013, Google had an identical 67.5 percent of queries while Bing had 16.7 percent, and Yahoo had 11.6 percent. A year before that, Google controlled 66.4 percent of queries, Bing 15.3 percent and Yahoo 13.8 percent. In terms of their "search alliance" Yahoo and Bing have not grown their collective share at [...]


Yahoo Goes Live With Yelp Local Reviews

yahoo-featured Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership: Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves. The information is equally available from Yahoo Search and Maps. When you click on "read all  . . .  reviews" or [...]


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