The oldest of the web’s major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach.

As with Google, many Search Engine Land readers are interested in two areas relating to Yahoo: how to get listed for free and through buying ads. Those readers should review material in these sections of the Search Engine Land Library:

Yahoo: Search Ads (articles about getting listed through search advertising at Yahoo)
 
Yahoo: SEO & Yahoo: Site Explorer (articles about getting listed for free through Yahoo Search)

There is far more to Yahoo than the key areas above. To see the full range of Yahoo categories, visit the Search Engine Land Library home page and scroll down to the Yahoo area.

Note that Yahoo is currently pursuing a deal to be “powered” by Microsoft’s Bing search engine (see The Microsoft-Yahoo Search Deal, In Simple Terms). If approved, being listed in Yahoo will radically change. Search Engine Land will keep readers informed of any developments. The Microsoft & Yahoo Merger section of the Search Engine Land Library has more news about this.

How Google & Yahoo Make Money Off A Twitter Typo Domain

Nov 5, 2009 at 2:57pm ET by Danny Sullivan

Like many people, I misspelled a domain name today when I was trying to visit a web site. I typed Twiter.com (with one T) rather than Twitter.com. I wasn't surprised to land on a site with ads, as is common when entering typos. I was surprised that both Google and Yahoo were making money off those ads. Google has a program known as AdSense For Domains, previously known as DomainPark. Got a tasty domain but no content for it? AdSense For Domains will put lucrative ads up on it, for you (really lucrative: see more here and here). The practice is known as domaining. And before some domainer [...]

Filed in: Features: Analysis, Google: AdSense, Search Ads: Domaining, Top News, Yahoo: General

Yahoo Helps Music Lovers Find Videos More Easily

Nov 5, 2009 at 12:00pm ET by Matt McGee

Yahoo has added a set of refinements to its video search engine that will help music lovers find videos more quickly. A video search for [U2] shows the new refinements in action: On the left side of the screen are new options to drill down to see U2 videos related to specific albums or specific songs. You can click any album or song to see the video results that match the refinement without losing the context of your original search. It looks and works similar to the travel photo tours refinement that Yahoo added to image search earlier this year. One more note: on the image abov [...]

Filed in: Yahoo: Video

MicroHoo-Ying Eyeing Global Reach, What About Ask?

Nov 5, 2009 at 8:40am ET by Greg Sterling

There's a report from Reuters this morning that Microsoft and Yahoo are considering expanding the scope of their search deal "outside the United States": Microsoft Corp Chief Executive Steve Ballmer said on Thursday the company could look to extend its search engine partnership with Yahoo outside the United States, if it gets regulatory approval. Wasn't that already the intention? I thought it was a global deal already. European regulators wouldn't be considering it if it didn't apply to their markets; they wouldn't have jurisdiction. So I guess I'm a bit confused I guess. Regardless, if [...]

Filed in: Ask: General, Legal: General, Microsoft: Bing, Microsoft: Outside US, Microsoft: Partnerships, Yahoo: Outside US

Yahoo Confirms Real-Time Search Test

Nov 3, 2009 at 6:54pm ET by Matt McGee

Yahoo has confirmed the recent rumors that it will test a real-time search feature in its search results. According to the Wall Street Journal, Yahoo will run a test "in the coming days" with OneRiot, a real-time search engine that focuses on links and content from Twitter and other social media sources. PaidContent reports that Yahoo will also be running real-time search tests with other players, too. (See Danny Sullivan's What Is Real Time Search? Definitions & Players for more background on possible partners.) Yahoo will conduct its real-time search testing on a limited set of qu [...]

Filed in: Search Engines: Real Time Search, Yahoo: Search

Yahoo Wins Mobile Carrier Relationship From Google In Germany

Nov 2, 2009 at 8:00pm ET by Greg Sterling

Yahoo reported today that the company had "entered into an exclusive, multi-year, partnership with O2 Germany to become the preferred partner for mobile search and services, displacing Google." Paid search results are reportedly part of the deal (and likely a revenue share as well). According to press materials: O2 users now have direct access to Yahoo!’s mobile-optimized search engine, which is specifically designed to provide quick and easily accessible answers for users on the go. Yahoo! most popular properties including Yahoo! Mail, News, Weather, Finance, Flickr, Eurosports and Soccer [...]

Filed in: Google: Mobile, Yahoo: Mobile & Go, Yahoo: Outside US, Yahoo: Partnerships

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