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Yahoo Wins $2.75 Billion Appeal In Yellow Pages Case

May 17, 2013 at 9:02am ET by Greg Sterling

Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners. Those former partners, Worldwide Directories and Ideas Interactivas, sued Yahoo for breach of contract and damages. The case arose from the termination of a contract between Yahoo de Mexico and Ideas Interactivas. In roughly 2002, the companies agreed to jointly produce online and print directories: "Yahoo! Paginas Utiles." The project was initially successful and the parties sought to expand the deal to other countries and regions, including Central America, [...]

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

May 16, 2013 at 3:03pm ET by Amy Gesenhues

Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

May 16, 2013 at 10:18am ET by Amy Gesenhues

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]

Former Google Product Manager Takes A Senior Director Role At Yahoo

May 13, 2013 at 3:00pm ET by Amy Gesenhues

A Yahoo spokesperson confirmed that Dylan Casey has joined Yahoo as a senior director in the platform organization. According to Casey's Linkedin profile, the new Yahoo senior director was head of project management at Path for the last year and five months after serving as a product manager at Google for nearly eight years. During his time at Google, Casey was responsible for launching the Google bar, as well as developing and launching Google Realtime Search. A one-time professional cyclist, Casey led the development of Path's product strategies in 2012 and 2013, while recruiting Path's p [...]

Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”

May 13, 2013 at 2:55pm ET by Ginny Marvin

Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of "state of the state" meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the partnership is making progress. In his post, Pann writes, We are pleased with our partnership with Yahoo! and very encouraged by the momentum we are seeing in terms of revenue per thousand searches (RPM), ad relevance and the growth trajector [...]

Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market

May 8, 2013 at 3:05pm ET by Amy Gesenhues

Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo's senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the planned upgrades are being created along with Microsoft. "We've got some really cool things in the pipeline, which we'll be announcing and rolling out over the coming months," said Mann. After playing a key role in establishing Google as the world's most popular search engine, Marissa Mayer has been dri [...]

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

May 7, 2013 at 7:52pm ET by Danny Sullivan

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn't Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn't. Yahoo's "Get Out Of Microsoft Free" Card The WSJ story says that Yahoo has been "quietly" trying to find a way out of its deal with Microsoft. There are some very specific reasons why Yahoo could break that ten year deal early. One of them is the failure for Microsoft to help Yahoo to reach promised "revenue per search" or RPS goals. T [...]

Yahoo Extends Microsoft Search Deal & Revenue Guarantees

May 7, 2013 at 1:14pm ET by Danny Sullivan

Yahoo is giving Microsoft a further chance to prove that its search ads really can make Yahoo as much money as promised -- at a price. Microsoft has agreed to extend "search revenue guarantees" that it has continually paid since the two companies signed a deal in 2009. Yahoo Declares An Extension Reuters spotted the extension as part of Yahoo's latest quarterly financial filing: On April 30, 2013, Microsoft extended the RPS Guarantee in the U.S. for an additional 12 months commencing April 1, 2013. Second Time Guarantee Extended To translate into plain language, when Yahoo & Microso [...]

Yahoo Expands Search-Ads Relationship With Chitika Into Mobile

May 7, 2013 at 10:43am ET by Greg Sterling

Yahoo has apparently been working with search-ads network Chitika since 2006. Chitika ads appear on various Yahoo PC sites (e.g., Answers, Local) and Yahoo (Bing) search/text ads are syndicated across Chitika’s network of roughly 250,000 publisher sites. Now that relationship is expanding to mobile. According to the news out this morning: The multi-faceted agreement with Yahoo! includes; off--network search syndication, monetization of Yahoo! owned and operated properties, and mobile ad serving and monetization. This deal allows Chitika to continue to provide world-class monetization sol [...]

Yahoo Buys Mobile Startup With Big Search Chops

Mar 20, 2013 at 3:00pm ET by Greg Sterling

Earlier today Yahoo and Jybe announced that the latter was being acquired by the former. Jybe, which I had not heard of previously, is described by Yahoo as "a personalized recommendation company founded with the vision to help people find the things they love to do based on what’s trending in their social circles." It sounds like a "social search" or "social discovery" app. Indeed, all five Jybe team members are former search people -- and former Yahoo employees: As part of this acquisition, we’re welcoming an extremely talented group of engineers and data scientists who will join Ya [...]

New PPC Report: Bing Ads Vs. Google AdWords In 6 US Verticals

Mar 20, 2013 at 8:15am ET by Ginny Marvin

AdGooroo has released a new study titled Yahoo! Bing PPC Performance Metrics that analyzes advertiser participation and performance metrics on the Yahoo! Bing network through Bing Ads compared to Google AdWords. The study looked at U.S. advertisers in six verticals during Q312. Backing up one of the loudest complaints among advertisers about the Yahoo! Bing network, the study found that AdWords out-delivered Bing Ads by serving 7.3 million more ad impressions in the Shopping and Classified category. A surprise, however, was to see Bing Ads come out ahead in the Financial Services categor [...]

Yahoo Clues, App Search & Other Products To Shut Down April 1

Mar 1, 2013 at 6:30pm ET by Matt McGee

Marissa Mayer is tightening Yahoo's belt. Since taking over as Yahoo's CEO, she's spoken repeatedly on the need to zero in on being part of its users' "daily habits." Today, the company announced the shut down of seven products that don't fit that "daily habit" mantra. Included in the group are a couple search-related products, including one under-the-radar keyword research tool that we (and others) have written about fondly in the past. Yahoo Clues will be shut down on April 1st. It was poorly named and was primarily positioned as a search trends product, but for SEOs it was an inter [...]

Burden Of Search UI Innovation Now Falls To Yahoo Veteran Laurie Mann

Feb 19, 2013 at 8:49am ET by Greg Sterling

Laurie Mann has been promoted to run Yahoo Search. Mann, who is a man, has been senior vice president of engineering operations at Yahoo since 2002. Prior to that Mann spent a number of years at Oracle in various engineering roles. The news was first reported late last night by AllThingsD. Mann fills the position that was previously held for approximately three years by Shashi Seth. Seth left Yahoo in January. He was charged with "innovating in search" on top of the Microsoft algorithm and search index. He presided over a period in which Yahoo saw its share of the US search market d [...]

Yahoo Brings Back Flickr/Creative Commons Filtering To Image Search

Jan 11, 2013 at 2:06pm ET by Matt McGee

An image search feature that's often used by bloggers and other content producers has found its way back to Yahoo Image Search. The company announced yesterday that its Creative Commons/Flickr search filter is available again, and that it's been expanded to image searches on mobile devices, too. The filter is available at the bottom of the left-hand options menu; clicking "Labeled for Reuse" limits the search results to Flickr images that aren't protected as "All Rights Reserved." This isn't actually a new feature. Yahoo has included Flickr images in image search results since 200 [...]

Related Topics: Channel: Consumer | Yahoo: Flickr | Yahoo: Images

Yahoo Testing A New Home Page Design

Dec 27, 2012 at 9:21am ET by Barry Schwartz

Yahoo appears to be testing a new home page design. Techno-Net captured it on a video and posted that video on YouTube for all to see. Here are the changes I noticed in this new design test: Cleaner User Interface Search Bar Sticks At The Top Left Menu Bar Is Static Remove Story Blocks In One Click Top News Image More Fluid In Transitions Of Stories Middle Content Section Scrolls Middle Content Section Has News Filters Marissa Mayer is very into user interface design and we are expecting a change to the Yahoo home page. Here is that video: [...]

Related Topics: Channel: Consumer | Yahoo: User Interface

Yahoo Intros Cost-Per-Lead Search Ads, First New Format Under Marissa Mayer

Dec 14, 2012 at 3:56pm ET by Pamela Parker

Yahoo Advertising is introducing something of a groundbreaking new ad unit, inserting a cost-per-lead ad just under a site's listing within the organic search results. It also allows Yahoo a new way to earn off search separately from its deal with Microsoft, which has proven disappointing for the company. The new ad format, which can collect information like demographics, email addresses or phone numbers, is called Cost Per Lead for Search. It's clearly marked as "Ad from" with the advertiser's name following. Advertisers can choose a headline, logo and up to six individual fields for us [...]

Yahoo Announces Secure Search Partnership With AVG

Dec 14, 2012 at 9:08am ET by Barry Schwartz

Yahoo and AVG announced a new partnership deal where Yahoo will power AVG's secure search, which will protect AVG's customers dangerous websites and online threats. The process uses AVG's LinkScanner technology to protect their users from malicious web sites. As we reported a couple of days ago, there was an 80% increase in the number of infected search results clicked on by users this holiday season. So the need for security in search is there. "AVG is excited to team up with Yahoo! to help provide Internet users with peace of mind when searching the web or accessing their favorite onli [...]

Yahoo! 2012: The Top TV, Movie, Songs & Singer Searches

Dec 3, 2012 at 3:51am ET by Elisabeth Osmeloski

Screen related searches are the backbone of Yahoo!'s year in review lists, as actors, actresses, talk show personalities and reality TV celebrities seem to command a bigger presence year after year. In the most popular TV searches on Yahoo! in the US, perennial favorite American Idol dominated top slots in several categories of Yahoo's top search trends for 2012. Interestingly, singer/actress and former American Idol judge J-LO, was the only music personality to appear in the top 10, no mention of fellow exiting co-star, Steven Tyler, though searches for "aerosmith tour" did spike on [...]

Related Topics: Channel: Consumer | Search & Society: General | Yahoo

Yahoo! 2012: Top Health, Food & Diet Related Searches

Dec 3, 2012 at 2:11am ET by Elisabeth Osmeloski

Correlation does not equal causation? Only on the Internet can you find crazy recipe and food searches filled with the most fattening, sugary and downright disgusting sounding combinations, followed by searches for 'diabetes symptoms' and quick fix weight loss diets. I've highlighted some of the possible SERP suspects below. Here's a suggested search for all Yahoo! users in 2013: Top Searched For Recipes On Yahoo! in 2012: chicken recipes crockpot recipes halloween recipes vegetarian recipes salmon recipes beef stew recipes zucchini recipes eggplant recipes cake [...]

Related Topics: Channel: Consumer | Search & Society: General | Yahoo

Yahoo! 2012: Top Sports Related Searches

Dec 3, 2012 at 1:43am ET by Elisabeth Osmeloski

The London Olympics were the #7 most popular search on Yahoo! overall in 2012, Even Mckayla Maroney has to be impressed with that. Searchers were flipping and flying as high as Gabby Douglas for any official games coverage on Yahoo in 2012. Top Searches for 2012 Olympians On Yahoo! maria sharapova lolo jones serena williams hope solo mckayla maroney caroline wozniacki leryn franco michael phelps misty may‐treanor aly raisman Standout Sports Searches On Yahoo! In 2012: olympics opening ceremony kim mulkey makes NCAA history australian open ekaterina mak [...]

Related Topics: Channel: Consumer | Search & Society: General | Yahoo

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