The oldest of the web’s major search engines, Yahoo is arguably the most successful competitor to Google, in terms of coverage of the web, use by searchers and advertising reach.

As with Google, many Search Engine Land readers are interested in two areas relating to Yahoo: how to get listed for free and through buying ads. Those readers should review material in these sections of the Search Engine Land Library:

Yahoo: Search Ads (articles about getting listed through search advertising at Yahoo)
 
Yahoo: SEO & Yahoo: Site Explorer (articles about getting listed for free through Yahoo Search)

There is far more to Yahoo than the key areas above. To see the full range of Yahoo categories, visit the Search Engine Land Library home page and scroll down to the Yahoo area.

Note that Yahoo is currently pursuing a deal to be “powered” by Microsoft’s Bing search engine (see The Microsoft-Yahoo Search Deal, In Simple Terms). If approved, being listed in Yahoo will radically change. Search Engine Land will keep readers informed of any developments. The Microsoft & Yahoo Merger section of the Search Engine Land Library has more news about this.

Yahoo Brings ‘Real Time’ Updates To News Shortcut

Yahoo has enhanced its News shortcut with real-time feeds and updates. The idea is to make the News Shortcut more current and more social with Twitter content in the form of videos, photos and tweets. The new shortcut has a horizontal tabbed interface that offers access to each category of information (see screens below). According to Yahoo this is the first such integration with Twitter, although both Google and Bing are starting to integrate Twitter feeds. The Yahoo Search Blog explains: Starting today, you can see relevant photos, videos, and tweets about a breaking news story on the Y [...]

Filed in: Yahoo: News


Microsoft-Yahoo Search Deal On Track For Completion

According to AllThingsD the MicroHoo search deal is nearing completion and "definitive agreement" status. Speculation that the deal was in trouble started happening when the two companies failed to meet their self-imposed October 27 deadline to finalize the complex agreement. However it appears the circumstances were just as reported in the parties' 8-K filing with the US Securities & Exchange Commission: The Letter Agreement specified that the parties would execute Definitive Agreements by October 27, 2009, but given the complex nature of the transaction, there remain some details to be [...]

Filed in: Legal: General, Microsoft: Bing, Yahoo: General, Yahoo: Partnerships, Yahoo: Search, Yahoo: Search Ads


Yahoo Discontinues “Go”, A GPhone Finally Cometh?

Yahoo has decided to discontinue its "Go" mobile app. Go was originally part of a larger "three screen" strategy that included TV and mobile delivery of Yahoo content. The Go app was intended as a way to have a richer, self-contained experience on mobile devices. But that strategy has given way to a "Yahoo for mobile" mobile portal approach that is consistent across most high-end mobile devices -- and doesn't require an app download. Of course Yahoo also still has mobile apps for selected smartphones, including the iPhone. In fact the "Go" experience was never really that impressive and the [...]

Filed in: Google: Mobile, Yahoo: Mobile & Go


Yahoo Launches Mobile Site En Español

Yahoo has smartly launched a Spanish Language version of its mobile homepage. The company cites Census data that reflect a population of 46 million Hispanic people in the US. Yahoo also cited comScore data that show tremendous mobile internet growth among Hispanics, which is "outpacing that of all other groups, with 88% of Hispanics consuming content on their mobile phones." Here's the new Spanish language mobile homepage, which mirrors the look and feel of the English-language version: Here's the PC version; note the tile ad en Espanol: The ad below from the Spanish mobile si [...]

Filed in: Yahoo: Display Ads, Yahoo: General, Yahoo: Mobile & Go


Bing Gains Search Share In October: Experian Hitwise

While Bing is happily rolling out new search features, Microsoft can also smile at the latest search engine market share report from Experian Hitwise. Google is still light years ahead of Yahoo, Bing, and Ask ... but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in search share. Experian Hitwise also updates some stats related to search queries: "Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words inc [...]

Filed in: Google: Web Search, Microsoft: Bing, Stats: Hitwise, Stats: Popularity, Yahoo: Search


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